The Product Coalition
FEBRUARY 9, 2021
theories, frameworks and approaches?—?for The stories Steve interweaves with the framework along with the reasoning behind the steps means you can’t just look at a diagram and understand it. A great run-through of the disciplines, processes and frameworks that will make your product more likely to be a breakout success.
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
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Intercom, Inc.
JULY 30, 2018
As an Inbound Sales Development Rep, I face the challenge of not having any control over the leads that get passed to me. If you’re an outbound SDR , you may not know if the phone number you have is going to connect you to the right person or if that person you’re calling is in the market for what you’re selling.
DISQO
JULY 5, 2018
Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.
Intercom, Inc.
NOVEMBER 30, 2021
It also integrates with other tools in your business’s tech stack so you can work seamlessly with other customer-facing teams – like marketing, sales, and product – to help, delight, and retain customers all from one inbox. Below, we’ll share everything you need to future-proof your tech stack for the new conversational support era.
Userpilot
MAY 3, 2023
There’s a common misconception that marketing analytics and product usage analytics are the same. Marketing analytics is primarily focused on external data and metrics related to customer acquisition. Different goal-setting frameworks , like OKR or the Golden Circle framework, can be used to determine your objectives.
Intercom, Inc.
AUGUST 27, 2018
Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. For inbound leads I tailor the question to ask, “What drove you to request a demo?” From BANT to MEDDIC, which framework should you use to qualify your sales leads?
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