Product Management University

MARCH 14, 2023

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. The Customer Outcome Framework The Customer Outcome Framework employs a top-down view of the customer, their highest-priority business outcomes, and the obstacles standing in the way of those outcomes.

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Framework Customer Experience Product Marketing Product Management 246

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.

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Product Management University

OCTOBER 29, 2024

Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. Who Are the Courses For?

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Product Marketing Marketing Certifications Product Management 147

Product Innovation Educators

DECEMBER 16, 2024

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.

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Research Software Feedback Software User Testing Product Research 266

Intercom, Inc.

MARCH 3, 2021

We’ve recently unveiled a new “product decision framework” at Intercom, which will help us continue to scale along with our ambitions. Product decision-making framework from Intercom. Curious about this framework? Beyond the frustrations these issues generate, they ultimately result in reduced market impact.

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Framework Customer Experience Customer Feedback Product Research 260

Lenny Rachitsky

APRIL 6, 2025

Known for her surgical writing style and no-BS frameworks, Wes returns to the pod to deliver a tactical master class on becoming a sharper, more persuasive communicator—at work, in meetings, and across your career. Even executives who seem rushed need 30 to 60 seconds of context for why this matters now.

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CTO Coach Framework Feedback Software Product Research 121

UX Planet

JANUARY 22, 2025

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. We use UXDAs Digital Experience Branding Framework to help ambitious financial institutions build strong, future-ready digitalbrands. A recognizable logo or clever tagline is no longer enough.

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Reporting Tools Feedback Software Finance Branding 98

Roman Pichler

DECEMBER 2, 2024

Think of the salespeople, marketers, and customer support team members, as well as the UX designers, architects, programmers, and testers you might interact with. One way to achieve this is to use Non-Violent Communication (NVC), a conflict resolution framework developed by Marshall Rosenberg. How can you have good, healthy conflicts?

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The Product Guy

MARCH 19, 2025

Market shifts determine product lifespan. Teams that actively monitor product-market fit and performance metrics are better equipped to decide when to pivot, iterate, or retire a product. Key Insights: Durability isnt just about longevityits about relevance. Smart teams prevent innovation slowdowns. Data-driven decisions matter.

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Mind the Product

MAY 2, 2024

With insights on market trends and user behaviors, discover strategies to drive product adoption and succeed in the rapidly growing wearable product landscape Read more » The post A product management framework for building successful wearable products appeared first on Mind the Product.

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Intercom, Inc.

JUNE 2, 2021

To avoid this outcome, we apply a simple three-part framework before we start exploring solutions. Our simple team alignment framework . Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? Investment . Innovation.

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Customer Experience Framework Feedback Software Analytic Tools 251

The Product Guy

APRIL 15, 2025

Want the Frameworks to Apply These Lessons? We developed a series of exclusive frameworks and step-by-step strategies to help you turn these insights into action. Onsites still matter – even in remote-first teams, periodic in-person gatherings can reset relationships, clarify priorities, and recharge alignment.

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Piyanka Jain

NOVEMBER 14, 2024

Using my framework ( what framework? ), we understood our mission  — Find out where users were getting stuck and why they weren’t upgrading. By identifying the “power users,” “occasional users,” and “disengaged users,” we tailored the app experience and marketing to fit each group.

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Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.

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User Testing Research Software Feedback Software Customer Communications 179

Product Innovation Educators

JULY 26, 2021

The book also includes some new tools and frameworks including how to apply Jobs in strategy, as well as product development and innovation. [7:18] One of the main characters is a market detective who tries to understand customers in market investigations. 7:18] Tell us about your book’s narrative format.

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The Product Guy

FEBRUARY 13, 2020

For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market. Below is an overview of the main problems I ran into, along with our framework for addressing them and sustaining our innovation and growth. Which pain points might we be solving?

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Product Research Onboarding KPIs Reporting Tools Feedback Software 471

Melissa Perri

OCTOBER 22, 2024

When strategy is unclear, anchor yourself in how your company creates value.

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Product Innovation Educators

AUGUST 19, 2024

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. This framework helps solve common problems in product launches by encouraging teamwork, constant improvement, and strategic planning.

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Feedback Software B2B Onboarding KPIs Customer Feedback 319

Roman Pichler

JUNE 6, 2023

Pete, the marketer, agreed to rework the marketing strategy to support the next major release. Consequently, you’ll have to deal with more unsolicited feature requests, poor development team performance , an ineffective marketing strategy, and meetings that are poorly attended—to stay with the examples from above.

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Construction Customer Feedback Framework User Testing 187

DevelopmentCorporate

APRIL 27, 2025

Demystifying the Competitor Analysis Framework A competitor analysis framework offers a structured way to understand your competition. It involves systematically evaluating their strengths, weaknesses, strategies, and market positions to inform your own business decisions. It goes beyond simply knowing who your rivals are.

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Product Talk

FEBRUARY 5, 2025

I recently came across the SPICEY framework by YouTube creator and author Nisha Vora. Nisha uses this framework as a way to think about changing your eating habits, but I quickly realized it can apply to continuous discovery habits, too. Think about what it would take to follow the SPICEY framework, even just for the next quarter.

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Product Research User Testing Customer Experience Framework 210

Product Innovation Educators

FEBRUARY 17, 2025

Different products target overlapping market segments 2. Customer Interaction Required frequency of customer contact Expected depth of market understanding Methods for gathering customer feedback 2. Business Understanding Knowledge of revenue models Understanding of key metrics Grasp of market dynamics 3.

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Reporting Tools Feedback Software Customer Feedback Technical Review 179

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

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Reporting Tools User Testing Customer Experience Product Research 385

Lenny Rachitsky

JANUARY 14, 2025

So I’ve been on the hunt for a framework that actually helps you measure and increase your velocity. Core 4 pulls everything they’ve learned from working with thousands of teams into a single unified developer productivity framework. Still, even with these useful frameworks, many organizations feel lost.

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Product Research Research Software Data Visualization Reporting Tools 132

The Product Guy

MARCH 12, 2020

First we agreed framework for product decision making. We agreed that our number one priority had to be achieving Product/Market Fit. In agreeing our framework, we realised that we had been placing too much bias on ‘Market Fit’ in our meetings, and had neglected ‘Product Fit’. I needed to change my approach to alignment.

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User Testing Customer Experience Product Research Framework 405

Mind the Product

NOVEMBER 13, 2022

This week’s Sunday Rewind takes us back to 2017 and a talk from Dan Olsen to ProductTank San Francisco that shares advice from his Lean Product Playbook on achieving product-market fit. Dan first runs through the five layers of his Product-Market Fit Pyramid framework. At the base of the pyramid is the target customer.

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User Testing Product Marketing Marketing Framework 185

The Product Guy

MARCH 19, 2020

Learning from the best products on the market and sharing my experience with Upstack, MealPal and others to workshop a framework of how to decide what features to include in your product launch, ideas for a focused MVP and understanding the engineering implications of your product decisions.

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The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought.

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Framework User Testing Customer Experience Definition 144

The Product Coalition

FEBRUARY 4, 2024

Here is a simple framework to help you understand what they need, and more importantly — where are your current gaps. If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). Try including marketing, sales, customer success, and the CEO in the discussion.

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Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. This helps you see the market through the eyes of your target customers. What is The Solutions Value Chain?

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The Product Guy

MAY 23, 2025

Why Product Leaders Subscribe The frameworks are simple, practical, and proven The content is created by real product leaders New updates drop weekly, so you never run out of actionable ideas You do not need more theory. Watch the full conversation on coaching, discovery, and what it takes to build learning-driven product teams.

Product Research 195

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Roman Pichler

JANUARY 20, 2025

Its consequently not only relevant to developing an initial offering ( MVP ) but also to achieving product-market fit and extending the product lifecycle. The target group describes the people who should benefit from the product, the target users and customers, and the market or market segment you want to address.

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Systems Review Product Strategy Strategy Product Research 167

Usersnap

MAY 14, 2025

Trying to build the right thing without a solid discovery framework is like setting off on a road trip without a map or destination. Whether you’re in product, UX, or strategy, this is your blueprint for a discovery framework that actually moves the needle by connecting user insight to the metrics that drive revenue.

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Product Research Framework User Testing Customer Feedback 52

The Product Guy

MAY 7, 2025

They require balancing diplomacy, data, and leadership under pressure.

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