Business of Software Conference

JUNE 18, 2025

Insights from April Dunford’s Business of Software AMA In an era where “AI-powered” has become the default label for tech products, positioning your company clearly and effectively is more challenging than ever. Here’s what every founder needs to know to navigate the new terrain of positioning in the age of AI.

Positioning 59

Positioning Technical Review Data Visualization Software Review 59

Product Management University

OCTOBER 29, 2024

Product Management University Courses specialize in making product marketing managers experts on their target markets and the top-down business priorities of customers in those markets so their value messages speak directly to customers in their own language instead of the technical language of the product.

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

Positioning 150

Positioning User Testing Product Research Data Visualization 150

Intercom, Inc.

MARCH 4, 2019

At the individual level, its impact is positive but limited, but put into practice team-wide, good habits ensure companies avoid seeing talented teams chase work rather than drive outcomes. The post The magic of goal setting: A simple framework for managers and teams appeared first on Inside Intercom. Avoid the task trap.

Framework 202

Framework User Testing Reporting Tools Customer Feedback 202

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

Positioning 130

Positioning Product Research Construction Workshop 130

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done!

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Messages that Matter

AUGUST 26, 2024

Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. They are an excellent source of relevant information such as who is the No. 1 target buyer?

Messaging 40

Messaging Product Research Weak Development Team User Testing 40

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? What is a product strategy framework? Why do you need a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Manager Coach Blog

JANUARY 14, 2025

Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. Pro Tip: Use frameworks from Dan Olsens The Lean Product Playbook to turn customer feedback into actionable initiatives. Present a high-level roadmap by your 90-day mark to demonstrate strategic planning.

Data Visualization 93

Data Visualization Customer Feedback Strategy User Friction 93

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Intercom, Inc.

OCTOBER 22, 2019

What a good multi-stage onboarding framework looks like. framework to describe how onboarding shapes every stage of the customer lifecycle – Convert, Activate, Retain, and Expand. framework – click to expand. framework – Convert, Activate, Retain and Expand – it is possible to map out an estimated onboarding flow.

Onboarding KPIs 200

Onboarding KPIs Customer Experience Messaging Framework 200

Product Innovation Educators

JANUARY 9, 2023

This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. Storytelling can help you understand what is and isn’t working—what messaging or features customers want to know more about. Obviously that’s not true.

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Intercom, Inc.

NOVEMBER 30, 2021

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Lenny Rachitsky

MAY 25, 2025

How do I craft positioning that actually converts? What makes messaging stick with developers, enterprises, and consumers? Diagnose first, then market: Use Krithika’s DATE framework (Diagnose, Analyze competitors, Take a different path, Experiment) to find the biggest growth constraint before diving into execution.

Analytic Tools 84

Analytic Tools User Testing ChatGPT Marketing 84

Intercom, Inc.

JUNE 8, 2021

The pandemic has transformed the way we do business and build relationships with customers – highlighting the need for digital-first solutions and personalized, conversational messaging. Conversational support is the modern way to provide efficient, personal support at scale via messaging-based, context-rich interactions.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Intercom, Inc.

MARCH 16, 2021

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. Instead of deflecting conversations, your team can prevent common issues from occurring in the first place.

Data Visualization 201

Data Visualization User Friction Onboarding KPIs Outbound 201

Userpilot

MAY 29, 2023

Having a customer engagement framework in place will make it easier to organize your customer engagement efforts and track their results. A customer engagement model or framework makes organizing and deploying various customer engagement strategies easier along the customer journey. What is a customer engagement framework?

Analytic Tools 96

Analytic Tools Feedback Software User Testing Customer Experience 96

Alchemer Mobile

FEBRUARY 2, 2021

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Now it’s time to put your app and positioning to the test. App promo videos take your marketing to the next level by bringing your messaging to life. Three Months Before Launch: Lay the Groundwork.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

JULY 14, 2023

What is a product analytics framework and why is it important? We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. What is a product analytics framework? Why is it important to create product analytics frameworks?

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Research Software 96

Product Talk

SEPTEMBER 4, 2024

Claire continues, “For the first time, we really only communicated in the Slack feature channels, without any direct messages. He had the idea that a framework would better help Botifyers and other companies to assess themselves and have open and honest discussions on their maturity.

Product Research 263

Product Research Onboarding KPIs CTO Coach Research Software 263

Product Innovation Educators

FEBRUARY 20, 2023

The Product-Market Fit Pyramid is the key framework, and it has five layers that build on each other. I use an importance vs. satisfaction framework to define how well-served or underserved each need is. A great example is the iPod’s messaging—”a thousand songs in your pocket.” Target customer 2.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? Although there are multiple models for defining marketing strategies and tracking marketing success, the RACE framework provides a solid, practical, and simple direction to market strategy development.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Lenny Rachitsky

SEPTEMBER 3, 2024

If you’re not a subscriber, here’s what you missed this month: Why PMs are best positioned to thrive in an AI world On asking for help (even when you really don’t want to) Part 2: Time management techniques that actually work Subscribe to get access to these posts, and every post. By front-loading +Psych screens (e.g.

User Testing 132

User Testing Feedback Software Framework Onboarding KPIs 132

Userpilot

OCTOBER 8, 2022

Instead, you need a comprehensive customer onboarding framework to give you a sense of structure… and set you and your SaaS up for success. A customer onboarding framework is a structured way of thinking about the set of actions, activities, and tools that go into helping a customer experience value. Interactive tours.

Analytic Tools 98

Analytic Tools Onboarding KPIs Feedback Software Framework 98

Userpilot

JULY 23, 2023

So let’s go over the basic concepts first, and then see how you can use these templates to grow your business: TL;DR The Jobs-to-be-done framework is a method for developing products. Using welcome surveys to see what job positions are hiring your product and the tasks they need to get done. What is the jobs-to-be-done framework?

Framework 98

Framework User Testing Feedback Software Data Visualization 98

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It also covers the following: The definition and benefits of a growth marketing framework. It also covers the following: The definition and benefits of a growth marketing framework. What is a growth marketing framework?

Analytic Tools 98

Analytic Tools Feedback Software Framework Data Visualization 98

Intercom, Inc.

AUGUST 4, 2021

Once you’ve submitted your application for one of our open support positions, our recruiters will be in touch. But for both positions, we’re looking to learn more about your communication style and technical skills. Sometimes, candidates start talking, and along the way the main message of their story gets lost.

User Testing 239

User Testing Customer Experience Customer Feedback Feedback Software 239

Intercom, Inc.

APRIL 23, 2019

That’s why we built Product Tours to assist with the job of user onboarding within your product, alongside our best-in-class in-app messaging and knowledge base products. So what makes an onboarding experience positive? Rather than a single unified experience, disparate design patterns and messages start to emerge.

Onboarding KPIs 199

Onboarding KPIs User Testing Customer Experience Research Software 199

Intercom, Inc.

SEPTEMBER 2, 2021

A tiering framework for launches helps to determine how much attention to give each new feature and which particular set of customers should hear about it. That helps us get alignment with the product team, “Okay, this is a tier four launch, which means we’ll put it in the change log and maybe message a smaller group of customers.”

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. A product adoption framework is a set of tools, tactics, rules, metrics, and more – all aimed at helping improve your adoption rate.

Analytic Tools 98

Analytic Tools Feedback Software Framework Onboarding KPIs 98

Intercom, Inc.

JULY 1, 2020

With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. Help customers navigate known issues with Outbound Messages. What is proactive customer support?

User Friction 239

User Friction Outbound Customer Experience Customer Feedback 239

Intercom, Inc.

MARCH 9, 2021

We’ll walk you through a proven framework that combines proactive, self-serve, and human support to empower your team to get ahead of known problems, automatically answer repetitive queries, and quickly resolve complex issues. The latest blueprint for positioning support as a key value driver in your business.

Customer Experience 170

Customer Experience Download Framework Messaging 170

Userpilot

MAY 30, 2025

” So someone switching from urgent Slack messages to your app isn’t fully present yet. Here’s a framework you can use to filter the vanity metrics: Start with the money metric. The democratization framework that works: Tell stories, not statistics. Mobile users also carry something called attention residue.

Analytic Tools 104

Analytic Tools Data Visualization Feedback Software Product Research 104

Alchemer Mobile

NOVEMBER 10, 2022

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Folding Burritos

FEBRUARY 22, 2016

Most likely, you even found yourself in this position right from the get-go; you probably didn’t cause this. Yet, I wanted to dig deeper into this issue by focusing on: The reasons why a Solution-first culture makes your life harder; A “framework” to drive stakeholders to think in terms of Problems. Soon after, an email arrives.

Analytic Tools 322

Analytic Tools Reporting Tools Data Visualization User Testing 322

The Product Coalition

NOVEMBER 16, 2020

Customizable tabs for a better UX Another idea is to let artists and labels customize a CTA: Labels could have a “Send demo” button to receive and manage demos in a single place instead of managing them by email or messages. This will avoid having links lost in different messaging service and improve the sense of community on the platform.

Product Research 111

Product Research Positioning Customer Experience Research Software 111