Remove Government Remove Messaging Remove Weak Development Team
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The Risks of Data Fragmentation + How to Fix Fragmented Data

Userpilot

It compounds quietly across every team, workflow, and decision. When data collection is messy, product managers lose visibility, teams waste hours chasing answers, and user experience suffers. This is where tools like Userpilot come in, providing product teams with comprehensive analytics that bridge these dangerous data gaps.

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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

Lots of social stuff, banking, travel, local services, fitness, cooking, more than a few games, even apps made by governments. If it’s one of the most common elements in our designs, why is it so often the last thing most teams focus on – if they focus on it at all? I use apps for everything from movies and music to weather and maps.

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Make New Product Features Stick

The Product Guy

But they shouldn’t receive the same message about your new feature. Second, sending everyone the same message means you’ll leave some of the engagement with your announcement on the table – even for the groups of people who would use the new feature. Which message is more effective? Tying new features into onboarding.

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5 lessons learned starting a new team within our sales organization

Intercom, Inc.

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. To do the first, we had to hire, train, and write a playbook – the building blocks of any team. Relentlessly measure impact.

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How to Deal with “Sinatra” Stakeholders

Folding Burritos

We’re part of a larger team and that means interacting with a broader group of people with direct or indirect interest in the product: our stakeholders. Going back to the reasons leading stakeholders to behave like this, it’s easy to see how they reflect poor alignment on both the vertical and horizontal dimensions.

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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. She went on to become a high school English teacher, college writing instructor, and writing consultant for government agencies. Liam: So, you are the absolute perfect person to talk to then about effective customer messaging and engagement.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.