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How to fix Your Product Goals for Better Human Outcomes

Mind the Product

Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. The method was to test two groups. If a goal is Boolean, it promotes an “at all costs” way of thinking.

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Seven Product Backlog Mistakes to Avoid

Roman Pichler

You should therefore strive to keep your product backlog as concise as possible whenever your product faces uncertainty and change—be it market, business, or technology related. The following three techniques will help you with this: First, group related items into themes. The Product Backlog is Too Detailed.

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Building High-Performing Product Teams

Roman Pichler

2] Use the Right Goals A team is, by definition, a group of individuals who work together on the same goal. It’s therefore important that you align the product team members by setting the right goals. The vision describes the ultimate purpose for creating the product and the positive change it should bring about.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

It therefore offers only limited support for product people. 4 Take Advantage of Product Goals I like to think of a product goal as the specific outcome that a product should achieve in the next two to three months, for example, to increase conversion, to decrease churn, or to future-proof the product by removing technical debt. [4]

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The Product Strategy Cycle

Roman Pichler

In the latter case, a new strategy might be required to extend the product’s life cycle , for example, by addressing a new market or market segment. An effective product strategy should capture the product’s target group, value proposition, standout features, and business goals. I call these outcomes product goals.

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Product Teams in Scrum

Roman Pichler

You need the stakeholders’ active contribution to progress the product and reach the product goals. As the Scrum product owner, you should therefore establish close and trustful connections with the key stakeholders, collaborate with them, and involve them in important product decisions on a regular basis.

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Succeeding with Product Portfolio Roadmaps

Roman Pichler

The product teams hence have to figure out what their specific contributions will have to be. To put it differently, meeting the product goals must help achieve the portfolio objectives. As a consequence, a product roadmap is no longer exclusively directed by the corresponding product strategy.

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