This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Duolingo has long been a standout in product strategy, company culture, and user engagement. Over 14 years, it has grown into a household name, blending language learning with gamification to keep users returning. Now, with the release of its company handbook, we get a behind-the-scenes look at what drives its success.
It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. When using this approach, we may find the customer has multiple Jobs-to-be-Done and each job has a variety of attributes. His name is Doug Stone. ” and consumers said yes.
It’s in our name, right?) Product” involves things like: Requirements or user stories or features. Our products solve problems for users. The most fundamental thing to remember is that successful products solve problems for customers. Products for consumers can solve a problem, or they can address a desire or need.
Our guest is Dr. Robert Cooper, who discovered the now famous Stage-Gate process and was named the “World’s Top Innovation Management Scholar” by the prestigious Journal of Product Innovation Management. The customer’s needs have changed or the customers didn’t understand their own needs.
It’s in our name, right?) Product” involves things like: Requirements or user stories or features. Our products solve problems for users. The most fundamental thing to remember is that successful products solve problems for customers. Products for consumers can solve a problem, or they can address a desire or need.
Those who have stood out to me as particularly customer-centric have had two qualities in common. I see the immediate impact on our customers when my team and I exhibit these traits. The Foundation: Immediate Access to a Diverse set of Customers. How the customer would like to use the software.
It gives you a structure for your thinking and research. Of course they are used throughout our domain – a user story is a very simple template, a Jira issue is created using a template. Name Image Description. Each quadrant has a name, such as the "Cash Cow" - products with large market share in markets with slow growth.
I'm often given the feedback that many of my essays apply equally well in roles outside of product management and I certainly think that's true. The Hierarchy of User Friction. After finishing the essay I might briefly revisit the title to ensure it still fits, but most of the time the work here has already been done up-front.
” Or “Epics” or “User Stories.” We want to help our customers have better, more successful lives and to achieve their business and personal goals. But I’ve never felt that the INVEST acronym spoke to me as a person who is trying to solve problems for customers with my products. What can we do?
He’s most recently the author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs , hailed by Steve Wozniak as the “Bible for entrepreneurs.” It will help you deliver value to users, tell a more inspiring story about your company, and recruit a team.
” Or “Epics” or “User Stories.” We want to help our customers have better, more successful lives and to achieve their business and personal goals. But I’ve never felt that the INVEST acronym spoke to me as a person who is trying to solve problems for customers with my products. What can we do?
getting a certification (be it scrum, agile, product, coaching … you name it). hitting a specific metric (revenue/users/conversion, etc). And with research showing that people who set goals are more likely to succeed than those who don’t, we should be all good… right? getting a promotion. finding a new job. writing a book.
?. We all know an outstanding customer experience can set you apart from the competition, but is it possible, or wise, to guarantee it? The key to earning (and keeping) our customers’ trust and business, Jeff says, is in the promises we make and expectations we meet, no matter how small. A lifetime of customer service.
Intercom has been holding events for years now, from large scale World Tours to more intimate Building Intercom events, with our founders, leaders and teammates delivering acclaimed talks on everything from building software to scaling your customer support team. But who you seek feedback from matters just as much as asking for it.
And we get the feedback quickly and it feels like job done. Well conveniently it turns out they just build the exact thing customers need, exactly as we wanted it created. Hierarchy is easy to start with, but I’ve other companies go through agony to retro-fit it. It’s gratifying. What happens next? Don’t do this.
but in terms of ideology, as a PM, you will either be driven by a greater good that your product aims at serving, or you will be driven by smaller, tighter, one-step-at-a-time executables that your product arms solves your customer problems with. A Traffic Jam Unfortunately, product management does not come with a handbook.
The product management interview process is intimidating because it tests your expertise and domain knowledge in many different areas. Customer analytics. User and customer empathy. IDEA : How do you create a product that constantly engages the customer? Thinkertoys: A Handbook of Creative-Thinking Techniques.
One way to make the onboarding experience for a new hire more comfortable is to treat them like a customer. And, just as a brand would try to personalize the experience of the customer, you should aim to personalize the onboarding experience for your new hire. New hires need to know all this and more so they can prepare themselves.
When not writing his sales handbook, he’s been overseeing the change from Close.io This year has been particularly exciting for us: we were able, after five and a half years of negotiation, to purchase Close.com as our new home and domain name, so we went through a rebrand from Close.io We have so many customers around the world.
A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!
As one of the first 10 employees at Instagram, Bailey was wowed by the generosity and kindness that led early users to from Instameets around shared interests and hobbies. To form a successful community, a company must be willing to collaborate, trust and empower its users and customers. Get to know your biggest fans.
Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. SaaS companies use walkthroughs to onboard new users, highlight secondary features , and train new staff. There are 3 main areas in which SaaS companies use walkthroughs: New user onboarding.
The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Human-First Customer Success. The Key to Customer Success: Leadership with Jay Nathan, Chief Customer Officer at Higher Logic and Co-founder of Gain Grow Retain at Higher Logic.
Sometimes I write as an outgrowth of my benchmark research with results worth sharing for the greater good of our community. Still other times, I’m troubled by the actions taken by leaders in companies who direct efforts of product people that don’t directly benefit a customer or that promote decisions without strategic context.
Some of you also know me through some of the books I’ve written, namely Product Manager’s Desk Reference, Business Acumen Handbook, and so on. I do a lot of research. And, the research is done sometimes to the workshops I deliver. I’ve got a couple of points I wanna take today. So what is going on?
The panoply of titles is an undeniable reality as you can name, for instance, service designers, design strategists, innovation consultants, and even UX designers. What I advise you to do is to focus on their common ground – the user and the experience – rather than on the title.
Enzo Avigo A ten-year veteran in Product Management, focusing on user experience and product strategies. Writes about effective product management strategies in the pre-Product/Market Fit phase and is also in the process of releasing a book soon. Active in course creation, advising, and angel investing in the tech sector.
You set the rules and write the handbook. In most cases, businesses start out solving a singular problem – or at least a simple set of them – for their customers. But depending on your customer base, this adage might not fit your business. How to Break This Rule: Make your own rules. This is liberating.
Going back to basics to find inspiration has been one way expert product managers adjusted their strategies to meet rapidly-shifting consumer needs. Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Too often, companies adopt a one-size-fits-all approach, failing to tailor the process to specific roles. Create continuous feedback loops Regular feedback, especially in the early days, is crucial for improving performance and building trust. Rovo also empowers users to build custom agents.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content