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Lessons from Duolingo’s product handbook

Mind the Product

Duolingo has long been a standout in product strategy, company culture, and user engagement. Over 14 years, it has grown into a household name, blending language learning with gamification to keep users returning. Now, with the release of its company handbook, we get a behind-the-scenes look at what drives its success.

Naming 165
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431: How to use Jobs-to-be-Done rankings – with Doug Stone

Product Innovation Educators

It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. When using this approach, we may find the customer has multiple Jobs-to-be-Done and each job has a variety of attributes. His name is Doug Stone. ” and consumers said yes.

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The Secret Product Management Framework

The Secret PM Handbook

It’s in our name, right?) Product” involves things like: Requirements or user stories or features. Our products solve problems for users. The most fundamental thing to remember is that successful products solve problems for customers. Products for consumers can solve a problem, or they can address a desire or need.

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446: Winning at new products – with Bob Cooper, PhD

Product Innovation Educators

Our guest is Dr. Robert Cooper, who discovered the now famous Stage-Gate process and was named the “World’s Top Innovation Management Scholar” by the prestigious Journal of Product Innovation Management. The customer’s needs have changed or the customers didn’t understand their own needs.

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The Secret Product Management Framework

The Secret PM Handbook

It’s in our name, right?) Product” involves things like: Requirements or user stories or features. Our products solve problems for users. The most fundamental thing to remember is that successful products solve problems for customers. Products for consumers can solve a problem, or they can address a desire or need.

Framework 150
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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Those who have stood out to me as particularly customer-centric have had two qualities in common. I see the immediate impact on our customers when my team and I exhibit these traits. The Foundation: Immediate Access to a Diverse set of Customers. How the customer would like to use the software.

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Mental Models for Product Managers – Part 2

The Secret PM Handbook

It gives you a structure for your thinking and research. Of course they are used throughout our domain – a user story is a very simple template, a Jira issue is created using a template. Name Image Description. Each quadrant has a name, such as the "Cash Cow" - products with large market share in markets with slow growth.