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431: How to use Jobs-to-be-Done rankings – with Doug Stone

Product Innovation Educators

After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. Then quantitatively test them. However, do test with everybody.

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The Best of Everything Handpicked for PMs

The Product Cafe

There's no need to wait another year to make positive changes in our lives. The AI Product Manager’s Handbook Irene Bratsis, serving as the Director of Digital Product & Data at IBWI, authored "The AI Product Manager’s Handbook," a vital resource for product managers specialising in Artificial Intelligence.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

Collect positive reviews. Positive online reviews can drive more traffic to your app, but only a small percentage of users will voluntarily leave positive, unsolicited feedback on review sites or marketplaces. The techniques below are well-established ways to accelerate behavior and guide users toward positive outcomes.

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2019 Goals Gone off the Rails? 3 Ways to get Back on Track

Mind the Product

Are you moving towards a positive outcome, or away from a negative one? Research into Approach goals and Avoidance goals shows that if we frame our goals as a positive (Approach), we have a better chance of success and feeling positive about the experience. Are they working towards something positive? Stober & A.

CTO Coach 102
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9 Best Onboarding Platforms for SaaS Companies

Userpilot

Renowned for its robust analytics and mobile app support, Pendo provides interactive in-app guides and retroactive analytics, positioning itself as a top choice for enterprises looking for comprehensive mobile onboarding solutions. A/B and multivariate testing – to select the best-performing in-app flows. A/B testing.

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Growth and Analytics: How to Enable Product-Led Success

Gainsight

With customers testing your product out right away and competition on the rise, delivering value is a must. Positive user experience is paramount. Download our free “Product-Led Success: Professional’s Handbook” now and learn how to become a product growth expert. . The consumer’s experience is more important than ever.

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11 Books To Read As A Product Manager

Bain Public

Here are our top 11 best books to read as a product manager: The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo This handbook is about the perfect book for those new to the job and want to learn how to become the manager you’ve always wanted. What better way to do so than by reading!

Books 52