431: How to use Jobs-to-be-Done rankings – with Doug Stone
Product Innovation Educators
APRIL 10, 2023
After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. Then quantitatively test them. However, do test with everybody.
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