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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

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TEI 305: Become a product naming champ – with Alexandra Watkins

Product Innovation Educators

How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. You can be a great brainstorming resource to help Marketing or a naming consulting. . She has many great tips for us that take the mystery out of naming. .

Naming 117
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How to get started with a competitive positioning strategy

Nulab

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

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Testing Product Names for SaaS: How to Choose Names for New Features

Usersnap

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. Basically, the best SaaS name understands and speaks the customer’s language, and if you’re not sure how to do that, then keep reading!

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Customer Sentiment in SaaS: How to Measure and Improve

Userpilot

Understand positive sentiment drivers and boost customer loyalty. How to conduct customer sentiment analytics: Get equipped with the right customer sentiment analysis tools. How to improve customer sentiment and turn unhappy customers into loyal and satisfied customers: Use customer sentiment analysis to refine your onboarding process.

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How to Create Restaurant Branding Strategies

The Product Coalition

So how to differentiate your restaurant from others? Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo. A brand is how you want clients to perceive your products/services when they interact with your business. It is a challenging question.

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What is Customer Sentiment Score & How to Measure It?

Userpilot

The customer sentiment score can help you tell how well-perceived your brand is. But how can you measure and improve it? Let’s explore the customer sentiment score, how to measure it with user feedback , and what strategies you can execute to elevate the customer experience. A good sentiment score varies by industry.