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The success of a product hinges not just on its features or technological prowess but significantly on how its positioned in the market. Enter product positioning a concept Read more » The post Deep dive: How to position your product appeared first on Mind the Product.
Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.
Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific product strategy approach Ive created. [1] If so, what are they?
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 1] Below are four examples of how this can be achieved. This can help you create a new strategy and evolve an existing one.
With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. With this caveat in mind, read on to learn how to adapt your recruiting strategy to appeal to this pool of potential employees.
With the right strategies, you can hit the ground running, build trust, and leverage your expertise to thrive in your new role. How to Get Started: Audit the Product Backlog: Pinpoint low-effort, high-value opportunities to drive quick results. The first 90 days arent just about onboardingtheyre your proving ground. The good news?
In the first article, we covered how to decide if your organization is ready for change. After that, we shared advice on how to select your pilot team to trial the change. Then, we described how to build the skills pilot teams need to succeed. And they may be in a higher position in the company.
Along the way we’ll explore how the role varies across different organizations and discuss the critical skill of defining and managing the boundaries of that product management role. Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses.
How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. This example demonstrates how to balance different business needs when exploring a new product idea.
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.
Let’s explore nine market-proven user onboarding strategies that transform curious first-timers into loyal advocates who stick around long-term. Learn how to use and read paths. Adopt an omnichannel customer engagement strategy Remember the last time you tried reaching out to a company, and they only had email support?
How product managers can make OKRs drive real results Watch on YouTube TLDR In my recent conversation with Ben Lamorte, the world’s most experienced OKR coach and founder of OKRs.com, we explored how product managers and leaders can transform their approach to Objectives and Key Results (OKRs).
To sum up, release notes help: Get internal and external stakeholders up to speed : Release notes bridge the gap between the development team and stakeholders on the intricacies of the updates, product adoption , marketing strategies , and resource allocation. While you can't always avoid using complex terms, try to keep it to a minimum.
Insights from April Dunford’s Business of Software AMA In an era where “AI-powered” has become the default label for tech products, positioning your company clearly and effectively is more challenging than ever. Here’s what every founder needs to know to navigate the new terrain of positioning in the age of AI.
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood.
Applying Discovery Concepts to the Operations/People Team After this introduction to continuous discovery , Eva began to think about how to apply the concepts to her own team. Describe how performance reviews currently connect to your long-term career aspirations. Eva and Matthias also encouraged Passion.io What did you do about it?
Heres how data fragmentation hurts your product strategy and development: Fragmented data can cause flawed strategic decisions Every product decision starts with a question: Whats driving retention ? Early signals look positive, so you start rolling it out. Which features need attention?
This is the fourth episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.
How to Conduct a Competitor Analysis: A Practical Guide for Product Managers By Adrienne Tan A competitor analysis is one of the essential activities you should undertake before launching a new product or business. Step 4: Summarise Competitor Strategy and Positioning Once youve gathered your data, organise it into a simple comparison table.
Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.
You must find the right balance of strategies that bring immediate results while driving long-term product growth. In this article, we discuss techniques from both divides and how you can implement them. Pro tip: When conducting A/B tests, use proper sample sizes and testing durations to avoid false positives.
Turning Strategy Into Outcomes: Influencing Stakeholders To Achieve Alignment By Erica Wass At a Glance This blog outlines how successful product strategy depends on aligning cross-functional stakeholders, not just building a strong plan. In product management, strategy alone isn’t enough. Priorities are clear.
In both instances, Id recommend using an overall portfolio or bundle strategy in addition to the individual product strategies. If I were in charge of the suite, Id use a portfolio strategy that guides and aligns the strategies of Word, PowerPoint, and Excel. [1] Take Microsoft 365 again as an example.
In this article, we explore the concept of customer satisfaction – how to measure it, why it is important for your business, and how you can improve customer satisfaction levels. Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations.
Speaker: John Cutler, Product Evangelist and Coach at Amplitude
In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. In this session, you will learn: How to shift your ecommerce strategy to encompass a more product-based ideology. How product data can optimize your subscription and loyalty models.
Staples of the Product Manager Job Description Most product management job descriptions still list responsibilities for vision, strategy, customer discovery, growth mindset, thought leadership, etc., Your job as a product manager is to make sure designers and engineers have crystal clear targets for customer value they can easily hit.
Strategies to mitigate AI security and compliance risks By William Reyor Posted in Digital Transformation , Platform Published on: November 7, 2024 Last update: November 7, 2024 According to McKinsey, 65% of executives report that their organizations are exploring and implementing AI solutions.
No Alignment To Customer Strategy The second issue with conventional product marketing courses is their lack of alignment with the overall product strategy, which reflects the customer’s strategic priorities. It results in messaging and marketing programs that are too generic and irrelevant to the customer’s real needs.
Well dive into real-world case studies from Blikket, showcasing significant upticks in conversion rates and revenue, underscoring how enhancing UX naturally strengthens CRO efforts. Lets explore how integrating UX with CRO could be a game-changer for your business. Ready to transform curious clicks into loyal customers? Its awin-win!
Speaker: Christian Bonilla, VP of Product Management at UserTesting
He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day. How to surface feedback misalignment and recognize when it’s time to pivot.
Not to worry; this article isnt about your habits but about helping you build positive habits like saving. contactless payment has made it convenient for many people to lose track of how much money they have spent or have in their accounts. We all have habits, some good and some bad. Human wants are insatiable.
By the end of this read, youll also know how difficult (but doable) it is to balance AI automation and human-centered UX design in 2025 and beyond. To do this, we will analyze effective strategies and refer to some key successful studies. Are you thinking of implementing AI into your UX strategies? If so, read on!
Creating a culture where disagreements lead to innovation, not conflict , because your team knows how to challenge ideas without attacking individuals. Let’s explore how to become future ready by building our TQ muscle! They’ve learned to be adaptable, embrace community, and promote positive coping strategies.
It helped them redefine their market positioning and significantly expanded their customer base. ” Instead of focusing on shipping features, they prioritize solving real problems that drive business growth. Launching five products simultaneously was a transformative move.
Written by MaryMoore If youre new to UX design and havent considered strategy yet, now is the time to start. Youre probably thinking, Ill figure it out as I go along, or, Do I really need a strategy? What Exactly is UX Strategy? It focuses on execution: how to bring these elements tolife. Heres the thingyoudo.
The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market. market share growth). Starbucks).
This connection is especially eye-opening in the realm of digital banking and Fintech product interfaces, where introducing elements of empathy and positive reinforcement can seem counterintuitive. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.
Onboarding gamification is a strategy that uses game design elements, like points, badges, or progress bars, to motivate users to take action during the onboarding process. This strategy is particularly useful when a user needs to master multiple features over time or complete multiple processes. What is onboarding gamification?
The Power of Influence Over Authority Another myth Guy breaks down is the idea that product managers need positional power to lead effectively. But if you can tell a compelling story and get engineers excited, thats how you lead. When product and engineering collaboration is strong, these roles dont compete but amplify each other.
This stark statistic underscores a simple truth: a solid mobile app engagement strategy is essential for your app’s success. 4 Key steps to building a successful mobile app engagement strategy Building a successful user engagement strategy requires an in-depth understanding of your users and their goals with your product.
And this is in the best-case scenario—assuming you’re on an empowered product team with a clear strategy, inside a business that’s growing. Some of these strategies and boundaries may seem selfish or weird. Hide read channels ( how to do this ). Shower them with positivity.
Without trust, even the most well-thought-out product strategies can face pushback, leading to misalignment, delays, and increased risks. Companies that implement structured engagement strategies reduce post-launch feature change requests and accelerate time-to-market through improved alignment and collaboration. Speak their language.
6 Goal-Oriented Questions Understanding user goals helps align product strategies with long-term business priorities and aspirations. These questions focus on barriers that hinder their success and offer insights into how to overcome challenges effectively. Who services your account now, and how satisfied are you with them?
This, instead, is an article about how to better operate within the context of someone else’s decisions. The first question becomes how to identify those issues. The Alpha company shares information which positions the Alpha widget as being better than both the Zeta and Beta. Is there a problem which needs to be addressed?
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