Product Management University

JANUARY 18, 2019

Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. Emphasize WHAT & WHY over HOW.

Positioning 113

Positioning Differentiation Workshop Messaging 113

Product Management University

JULY 10, 2020

Here’s how to create business requirements that boost your marketing and sales proficiency. The Playbook: How to Create Business Requirements in 4 Steps. It’s important to understand industry best practices here before you build or position a solution. Start With a Customer Business Goal. Related Articles.

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

Product Management University

OCTOBER 9, 2023

Product Marketing and Sales will position and sell the ultimate strategic customer goal with stories that demonstrate how each product eliminates their biggest obstacles. Product Management and Engineering will build products that eliminate the next biggest obstacles to the customer’s ultimate strategic goal.

Vision 130

Vision Reporting Tools Product Research Workshop 130

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!” Sellers beware!

Positioning 100

Positioning Product Research Research Software Webinar 100

UX Studio: Product Management

OCTOBER 9, 2021

It also meant relearning how to establish trust and credibility with clients and rethinking daily tasks to suit the limitations and opportunities of working remotely. I feel that we have become sort of a best practice to other teams at the company on how to work well cross-functions with IT, sales, and project managers. Not only that.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Product Talk

FEBRUARY 14, 2024

Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. And finally, Tali was so convinced of the power of opportunity solution trees that she started leading workshops at product events to teach others how to use this tool.

Analytic Tools 225

Analytic Tools Research Software Product Research Data Visualization 225

Roman Pichler

APRIL 13, 2021

To do so, I might measure market share, for instance, by tracking the product’s position in the appropriate app store. Measuring how well your product is doing at meeting its user, business, and product goals is great. The post How to Choose the Right KPIs for Your Product appeared first on Roman Pichler. But it is not enough.

Feedback Software 244

Feedback Software Data Visualization Analytic Tools Research Software 244

Roman Pichler

MARCH 9, 2022

It helps people understand how their work relates to a bigger whole and how their efforts create a positive change. A great way to ensure that your vision is shared is to create it together with the stakeholders and dev team members in a collaborative workshop, be it online or onsite. Visioning Workshop Attendees.

Vision 306

Vision Workshop Customer Experience Leadership 306

Product Management University

OCTOBER 28, 2019

And that market knowledge is the key to leading from a position of strength. The post How Product Management & Product Marketing Lead From a Position of Strength appeared first on Proficientz. I still hear it routinely from my clients today. The diagnosis is simple. Imagine This. What would change?

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Bain Public

JULY 1, 2022

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , lead a workshop on June 5th in collaboration with NEXT AI for a third year in a row. During the workshop, Paul takes NEXT AI’s 2021 cohort through the process of creating a successful product roadmap. Session Information.

Workshop 52

Workshop Artificial Inteligence Leadership Education 52

Product Management University

JUNE 25, 2018

Effective product positioning comes in many forms. For more effective product positioning, your bold headings, titles, themes, and leading statements should be something that every buyer would agree with, and worded in a way that causes buyers to relive their biggest headaches. Most of them could make an energy drink sleepy!

Positioning 100

Positioning Government User Friction Healthcare 100

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. The Playbook: How to Create Business Requirements in 4 Steps. When you’re learning how to create business requirements, DON’T start with the business problem.

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

The Product Coalition

FEBRUARY 15, 2021

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. And just relabeling the positions of the old middle management rarely works. These are my lessons learned on making ‘agile’?—?including

Agile 174

Agile Startups Technical Review Software Review 174

Centercode

MAY 20, 2020

Download the worksheet or keep reading to learn how to apply these metrics and monitor your progress so you have the skills to establish your own baselines, identify opportunities for improvement now, and set realistic goals for the future. Below is an example of how you can track both your frequency and activity metrics.

Workshop 98

Workshop User Testing Product Research Feedback Software 98

Bain Public

JUNE 16, 2021

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , lead a workshop on June 17th in collaboration with NEXT AI for a second year in a row. Title: How to prioritize features and create product roadmaps Date: Thursday, June 17th, 2021 Where: Online Workshop (open to cohort participants only).

Workshop 52

Workshop Leadership Artificial Inteligence Education 52

bpma ProductHub

JUNE 30, 2017

At an upcoming BPMA event on July 21, John Mansour will present a practitioner’s workshop event, titled “The Art of Writing High-Fidelity User Stories: Product Usability Starts Here!”. You’ll learn both in this workshop. Timeline & Cost: 8:30am: Registration opens 9:00am – 1:00pm: Workshop. 99 for BPMA Premium members.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Centercode

FEBRUARY 27, 2020

It’s crucial for developing your testing culture, setting confidentiality expectations , educating your testers on how to participate in your test, directing them to the product areas where you need feedback, and much more. If your testers are unresponsive, look at how you’re interacting with them. Check Your Messaging.

Workshop 64

Workshop User Testing Product Research Customer Experience 64

Sequent Learning

DECEMBER 20, 2023

A Guide on How to Become a Product Manager Introduction Are you passionate about leading product development, shaping strategies, and driving innovation? Apply for Product Management Roles: Once equipped with relevant skills and experiences, start applying for entry-level product management positions.

Data Visualization 52

Data Visualization Certifications Product Management Product Manager 52

Roman Pichler

APRIL 13, 2021

To do so, I might measure market share, for instance, by tracking the product’s position in the appropriate app store. Measuring how well your product is doing at meeting its user, business, and product goals is great. The post How to Choose the Right KPIs for Your Product appeared first on Roman Pichler. But it is not enough.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

UX Studio: Product Management

MARCH 22, 2023

In this article, we will go through the steps of how to actually create surveys. If you have enough time, it can also be a good idea to organise a workshop. Assumptive persona/user journey” workshops can be a great way to see what knowledge we already have based on the data and what are our biggest assumptions.

Product Research 75

Product Research User Testing Research Software Data Visualization 75

Roman Pichler

SEPTEMBER 13, 2022

The product vision describes the product’s purpose, the ultimate reason for creating it, and the positive change it should bring about. With a validated strategy in place, you are in a great position to build an actionable product roadmap. This includes the stakeholders, the management sponsor, and development teams. A Cyclic Process.

Product Strategy 300

Product Strategy Strategy Vision Product Research 300

The Product HQ

MAY 10, 2024

That said, while startup product managers are in demand, many prospective professionals still have difficulty figuring out how to embark on this career path. Here, you will have to supplement your initial market research with additional context that will help you to optimize how you position your product in its respective market.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Product Talk

APRIL 17, 2024

A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. I initiated a workshop as a kickoff for 2024 saying, team, I see we’ve done a great job in the define and measure phase and build phase, but I feel like we’re still lacking the discovery phase.

Product Research 224

Product Research User Testing Data Visualization Research Software 224

The Product HQ

MAY 10, 2024

Keep reading to learn how to become a product lead with no experience. Steps to Become a Product Lead Here is a process on how to become a product lead: 1. Enhance Your Leadership Skills Product lead is a senior leadership position. How to become a product lead with no experience?

Customer Experience 52

Customer Experience Research Software Feedback Software User Testing 52

Userpilot

FEBRUARY 13, 2024

Now, let’s see some examples of contextual email marketing automation from other SaaS companies: Welcome Emails : Personalized emails at sign-up introduce and guide users, just like Optimal Workshop, prompting you to do your first task. How to implement contextual email marketing? Optimal Workshop’s welcome email.

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Data Visualization 52

Userzoom

AUGUST 7, 2019

We meet with the key stakeholders to workshop and ask questions, and we speak to users about what they expect that thing to do. How to run a Discovery Phase. Not sure about how to run a discovery phase? Kick-off workshop. Objective workshop. Proto-persona workshop. Who should we be talking to?

Product Research 118

Product Research Research Software Workshop User Testing 118

The Product HQ

MAY 10, 2024

Here is a process on how to become a data product manager: 1. You need to reach out to your current employer and see how to enrich your job by increasing the skill variety of your choice. How to do it? Tell them that you want a data product manager position and explain why you are a good fit. Otherwise, skip ahead.

Data Visualization 52

Data Visualization Customer Experience Artificial Inteligence Certifications 52

freshtrax

JANUARY 21, 2022

In this article, the author, who has been facilitating design workshops, mainly for Japanese companies, will share the value of facilitation and the tips she has learned through many failures and guidance from her seniors. Probably, you think of someone leading a meeting or workshop. A scene from a btrax workshop.

Workshop 59

Workshop Technical Review Systems Review User Testing 59

Userpilot

JANUARY 10, 2024

Ultimately, addressing these gaps not only boosts user satisfaction but also cultivates customer loyalty and positive brand perception. How to conduct user research to improve user experience Ready to start conducting user research? Source: Optimal workshop. Here’s a five-step process to follow: 1.

User Testing 105

User Testing Research Software Analytic Tools Feedback Software 105

Usersnap

JULY 21, 2021

Workshops taking place both in Germany and Singapore are among the paths taken. One thing to keep in mind is that the goal is to gather objective feedback, which may not always be positive. Interactive workshops , such as the ones conducted by DHL, promote the generation of potentially disruptive ideas.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Bain Public

JANUARY 4, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product of Bain Public, is honoured to be leading an expert workshop in collaboration with AIESEC, the world's largest youth-run organization that provides young people with leadership development. They hoped to change the world, one person and one internship at a time.

Workshop 52

Workshop User Testing Leadership Customer Experience 52

Roman Pichler

NOVEMBER 1, 2022

But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. 5 The Roadmap is Not Systematically Connected to the Strategy and Backlog.

Roadmap 313

Roadmap Weak Development Team Customer Experience Reporting Tools 313

The Product Coalition

APRIL 3, 2023

We just need to learn how to manage our energy well. figuring out how much interaction is okay before the battery runs out. figuring out how to align personal needs with the expectations of the environment in a way that everyone wins. 7 rules for survival It took me some time to figure out my limits and how to make them work.

Product Management 163

Product Management Product Manager Workshop Management 163

Product Management University

FEBRUARY 15, 2023

Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context. The difference from customer to customer is not so much about HOW they want to manage documents. Learn how simple aspirational selling can be.

Product Research 130

Product Research Document B2B Demo 130

The Product Coalition

JULY 28, 2022

It is inspired by sources such as Eric Ries’ book “The Leaders Guide” and Pivotal’s associated workshop organized in 2016. The book “ Testing Business Ideas ” in the Business Model Canvas collection has plenty of examples on how to gather proof. An accompanying podcast episode guides you through the steps in audio format.

Data Visualization 108

Data Visualization Startups Customer Experience User Testing 108

The Product Coalition

OCTOBER 10, 2020

Two weeks ago I attended one of Jeff Patton’s workshops, in which Jeff mentioned the evidence board approach for product discovery. How to generate the buy-in So, once I had the idea, I put together an evidence board following Jeff’s instructions in a collaboration tool (Miro or Mural can be used).

Product Research 110

Product Research User Testing Customer Experience Customer Feedback 110

Product Management University

FEBRUARY 2, 2023

Focus on the products that have the greatest value and pull the others into the sales process when they can have a significant impact on your competitive position. In both cases, they outline where you’re going, how you’ll get there and the tactics necessary to succeed.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130