Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise 87

Enterprise Strategy Marketing Outbound 87

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. Ellen also mentions that when you link from Typeform to Calendly, it’s possible to set it up so Calendly can prefill the user’s name, email address, and user ID. Yes we really want you! Come get your gift card. Click this link.’”

Product Research 261

Product Research Feedback Software Analytic Tools User Testing 261

Lenny Rachitsky

MARCH 12, 2024

For my podcast, you might think: how many nerds would listen to a podcast about product management? So I focused on making it the best podcast out there on product management for those people. Then I began to expand into sales , storytelling , design , fear , productivity , and more. AI + product management?

Technical Review 135

Technical Review Analytic Tools Research Software Feedback Software 135

Userpilot

APRIL 22, 2024

Hubspot offers a free grader tool to attract potential customers Hubspot’s product-led growth strategy includes a free plan that gives users access to a grader tool that analyzes the most critical aspects of a website. Hubspot also ensures the product is easy to use. Users have immediate access to Hubspot’s grader tool.

Feedback Software 77

Feedback Software Product Research Customer Experience Strategy 77

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell. Growth also means adding shareholders.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell. Growth also means adding shareholders.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

JUNE 9, 2023

If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. So some education of your audience is always happening. It is only then that you can discuss why yours is better than all others.

Education 109

Education Marketing Weak Development Team User Testing 109

The Product Coalition

JANUARY 4, 2021

If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an So some education of your audience is always happening. What about Facebook?

Education 141

Education Marketing Weak Development Team Advertising 141

Userpilot

JUNE 13, 2022

The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. The product-led blog is perfect for people who want to learn more about product-led growth. Here is a list of SaaS blogs that cover topics in product marketing: Kalungi.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 22, 2022

How can a product manager use it to create products that your users keep coming back to? The Hook Model is a book by Nir Eyal that helps product teams build habit-forming and addictive products. In SaaS, the model gives the product teams the tools they need to develop products with high customer engagement rates.

Research Software 59

Research Software Feedback Software Customer Experience User Testing 59

Intercom, Inc.

APRIL 21, 2022

And just like that, no more waiting on hold, no more pesky elevator music, no more never-ending inbound support volumes. The clue’s in the name. Later on, we’re going to talk to Tanner Elvidge, the senior product manager on Switch. If you enjoy our discussion, check out more episodes of our podcast.

Customer Experience 118

Customer Experience Messaging Technology Naming 118

Userpilot

APRIL 25, 2024

Importantly, market research plays a pivotal role in measuring and enhancing customer satisfaction and loyalty, which are critical for understanding key demographics, improving user experience, designing better products, and driving customer retention. For SaaS product managers, market research, including competitive analysis, is crucial.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

I Wonder The Value

JANUARY 4, 2017

And those activities are named with some different viewpoints. Purpose Example Branding, growth hack, inbound marketing, account base marketing, mass marketing, B2B marketing, product marketing, and etc. In short, marketing has a lot of activities. That’s why a lot of “XX Marketing” are confusing and sound like a SCAM.

Marketing 40

Marketing Inbound Advertising B2B 40

Pragmatic Marketing

NOVEMBER 9, 2009

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. And a product manager is now called a Product Owner … right? Companies adopting agile methods know that product teams need a voice representing the customer.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

MARCH 29, 2022

Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. So I ended up running a customer success management team, a support team. We had an inbound sales team as well, basically quite a few groups. We had a pre-sales team.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Mixpanel

FEBRUARY 23, 2021

. “I’ve made this mistake myself, focusing on the product and the need you perceive rather than what the market needs… Too many startups fail at this by attempting to run fast to achieve the “perfect” product rather than the “right” product,” admitted Israel-based startup advisor and former Sr.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

FEBRUARY 4, 2022

Much like the name suggests, you won’t be proactively selling SaaS to users in the self-service model. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. The self-service model. Finally, we have the enterprise model.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

JANUARY 31, 2019

This is no offense to anybody in marketing, but in product marketing your job is to translate from the product managers what the product is all about, the value that product delivers and the ROI that you can hopefully deliver by using this product. Then we also look at inbound as a separate function.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Business of Software Conference

JANUARY 28, 2019

Steve Johnson talking about product management. You may not have a department, but you have a function but it might come out via support or the product managers – so sales is a part of that. The thing that struck me when I dug out this old picture is if you put the same line here, it would still sell tickets.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40