The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Inbound marketing is a tool mostly purposed in driving new acquisitions.

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Intercom, Inc.

AUGUST 27, 2018

Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. For inbound leads I tailor the question to ask, “What drove you to request a demo?” What initially piqued your interest? How are you addressing this problem today?

Product Research 150

Product Research Outbound Inbound User Testing 150

Intercom, Inc.

AUGUST 13, 2020

So over the years, we’ve been able to build internal tools to cater to our team needs. “We’ve drastically reduced the amount of time and tools people needed to gather customer insights” Managers can now create flexible and persistent views in the Inbox for the conversations that matter on a day to day basis.

Data Visualization 211

Data Visualization Reporting Tools Research Software Feedback Software 211

Intercom, Inc.

MAY 13, 2022

Call centers have historically been a popular way to offer that support by employing customer service representatives to assist both inbound and outbound queries from existing and potential customers over the phone. Call recording tools. How do call centers work?

Reporting Tools 118

Reporting Tools Outbound Inbound Customer Experience 118

Userpilot

MARCH 7, 2024

Funnel reports are a popular analytics tool used to optimize customer journeys and user flows. TL;DR Funnel reports are analytical tools for visualizing the stages of the customer journey and analyzing how users progress from one stage to another. Our guide explains how to build and analyze funnel reports for actionable insights.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Customer Experience 105

Intercom, Inc.

JULY 30, 2018

As an Inbound Sales Development Rep, I face the challenge of not having any control over the leads that get passed to me. If you’re an outbound SDR , you may not know if the phone number you have is going to connect you to the right person or if that person you’re calling is in the market for what you’re selling.

Inbound 157

Inbound Strategy Outbound User Testing 157

Intercom, Inc.

MARCH 28, 2022

When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? But as with all technology, the right tools are only half the battle: you also need to ensure you’re using them in service of the right goals. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Userpilot

MAY 19, 2021

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. SaaS Outbound Marketing. Social Media.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

AUGUST 25, 2021

Now you can create webhooks in Series to trigger actions in key tools – such as keeping customer data up-to-date, sending users to your ad delivery system or passing data to advanced reporting tools, and enabling you to create more integrated and seamless campaigns. Start outbound conversations from the Inbox.

Data Visualization 129

Data Visualization Reporting Tools Customer Experience Feedback Software 129

Intercom, Inc.

AUGUST 25, 2021

We came to the belief that, yes, it was, but that the tools that were available at the time were the things holding people back. We came to see that there was great, great room for improvement and that there was an opportunity to create tools that could much better support human connection.”. Changing the support conversation.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

Intercom, Inc.

OCTOBER 27, 2021

Many support teams implemented the funnel and saw game-changing results, including reduced inbound conversation volume, faster resolution rates, and enhanced CSAT. When done right, these modern conversational support tools can supercharge your team’s capabilities and help you deliver personal, efficient support at any scale.

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Intercom, Inc.

MAY 4, 2021

The Rugs.com team uses Outbound Messages and Banners in Intercom to proactively communicate with and support their customers. Now, instead of receiving lots of inbound queries when something happens, we’re able to proactively direct customers to the Intercom Messenger so they can self-serve.”. Getting ahead of known issues.

Customer Communications 118

Customer Communications Inbound Outbound Customer Experience 118

Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision. Common outbound effort activities include: Competitive differentiation. Product planning. Product planning.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

The Product Coalition

MAY 10, 2019

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. Are there inbound screens to Login other than the splash/opening screen? Let’s rewind for a second though. What is a user flow?

Analytic Tools 108

Analytic Tools Customer Experience Customer Feedback Inbound 108

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. But how do you know you’re picking the right tools? In this article, we share key insights on user tracking tools based on their use cases, which will hopefully help you make up your mind. What is user tracking?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

NOVEMBER 20, 2018

Choose one, ensuring it can easily connect to any data sources you have (be that lead generation forms, or existing data sets) and also ensure that it can integrate with any outbound marketing tools you may have like MailChimp. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

MAY 6, 2020

Integration with Custom Bots : If you use Custom Bots to triage inbound conversations, you can now set up Resolution Bot to jump into those conversations and answer common questions. You can now export the exact customer and conversation data you need to external reporting tools you use. Easier to use outbound messaging.

Data Visualization 129

Data Visualization Customer Feedback Analytic Tools Feedback Software 129

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales. What tools are they using? Salesforce? Build your own universe of market opportunities. Who do they sell to?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

DECEMBER 6, 2022

Whether we’re creating tools that improve personalization or strengthening our privacy and security, Intercom has always been committed to bringing a personal touch to every change we make to our product. For example, the outbound composer in the new Inbox is designed according to a channel-first model. A simple example?

Artificial Inteligence 129

Artificial Inteligence Feedback Software Data Visualization Customer Experience 129

Intercom, Inc.

MARCH 7, 2022

Updated outbound messaging CSV reports for streamlined messaging data. Our updated outbound messaging CSV reports make it easier for you to uncover valuable insights into how your messages are performing. This new setting allows you to block the same user or visitor from having more than one open inbound conversation at a time.

Data Visualization 104

Data Visualization Customer Experience Reporting Tools Onboarding KPIs 104

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Because it’s messenger-based, the right conversational support tool becomes a powerful, searchable database.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

MARCH 22, 2022

Your teams are working less efficiently and effectively, doing three times the work, navigating disconnected tools and siloed information. On your site, in product, in-app, on web, or on mobile, inbound and outbound – the messaging possibilities are endless. Engagement is not a new thing. It’s the culmination of everything.

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. During that time, she noticed there was a huge need to automate the PR processes and there was no tool on the market to make that possible.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Current tools haven’t let you do that – until today.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Intercom, Inc.

NOVEMBER 7, 2019

But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. The CIT send over accounts to inbound SCRs and outbound SCRs who are really at the tip of the spear. So it’s a big opportunity.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

SEPTEMBER 21, 2022

Poor support tools and tech stacks are slowing teams down. The tools that support teams use are often clunky and outdated. Clunky legacy support tools make it hard for support agents to find the right information quickly. Support teams should be supplemented with the right tools to enable self-serve support.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

JUNE 24, 2024

Customer communication tracking and analytics : Advanced analytics tools measure communication effectiveness and optimize strategies. It involves the design, deployment, and monitoring of inbound and outbound communications, ensuring they are consistent, personalized, and effective across all platforms.

Customer Communications 59

Customer Communications Analytic Tools Feedback Software Research Software 59

Dear Strategy

AUGUST 27, 2018

Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. So, let’s give that a whirl. You can still find that article by clicking here.

Strategy 53

Strategy Outbound Inbound Marketing 53

The Product Coalition

APRIL 14, 2020

Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³. More importantly, more than half of these lead generation techniques are outbound focused.

Banking 78

Banking User Testing Research Software Customer Experience 78

Userpilot

NOVEMBER 2, 2023

Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. It also educates their existing and potential customers on how to get the best out of their tools. All this increases their online presence and subject authority.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

OCTOBER 8, 2021

Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. Over the past few years, companies like Slack, Airtable, and Trello have discovered that they can achieve rapid growth by turning their product itself into a lead generation tool.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Mironov Consulting

DECEMBER 2, 2019

Most will lack interviewing experience, outreach tools, and comfort re-interpreting surface complaints into underlying product problems. And I plan on some intensive personal coaching/mentoring on experience-driven outbound work: Working together to defining outcomes versus output. See Tom Sawyer and fence painting.) Sound Byte.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. You’re going to have people that come through inbound, they’re going to raise their hand, and you want to talk to them, which are regular inbound processes.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Intercom, Inc.

APRIL 9, 2020

There’s also a lot of positive feedback from companies around how Intercom is allowing them to support their customers at this time when they can’t meet them face to face, and how they’re using our different features to support large inbound volumes. This is an internal knowledge-based tool our sales and support teams use.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245