Intercom, Inc.

MARCH 19, 2019

That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Paid vs. organic customer acquisition strategies.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

JANUARY 16, 2019

An efficient and profitable sales org is the product of many strategic decisions – who you’ll hire, what you’ll pay them, how you’ll onboard and train them, and much more. This is not to say that bottom-up adoption is bad strategy; quite the opposite. Passion is the one thing you cannot train. Buying sales isn’t bad.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 83

Research Software Strategy Customer Experience User Testing 83

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Intercom, Inc.

NOVEMBER 9, 2021

By allowing support teams to get ahead of known problems and provide help to customers before they need to reach out, proactive support has enabled major companies to scale their support without increasing headcount, drive down inbound conversation volumes ( in some cases by up to 80% ), and maintain incredible customer satisfaction ratings.

Customer Experience 118

Customer Experience Inbound User Testing User Friction 118

Intercom, Inc.

OCTOBER 22, 2019

As a manager, the tasks competing for your attention only multiplies – coaching , training, interviewing, forecasting , planning, and more. Here’s an example from LB’s own career: at LinkedIn, when her team of SMB AEs were short on inbound pipeline, she had her reps take an entire day off their calendars to focus on prospecting.

Weak Development Team 123

Weak Development Team Inbound Outbound Framework 123

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. The empathy void isn’t solved by more training. I hire great people, and I keep them well trained. Last month, we published the second edition. Doing more with less.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Intercom, Inc.

AUGUST 16, 2022

Now is the time for support leaders to level up previous support strategies and adopt new tactics. But don’t worry if you’re not yet familiar with “in-context support” – today, we’re showing you its power and how to get your strategy started. Ready to up-level your support strategy?

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. When trying to sell to enterprise, take into account all the potential users and stakeholders and create a multithread, go-to-market strategy that aligns with the whole business.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Intercom, Inc.

JULY 19, 2021

What’s more, Forrester’s study, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed how conversational support can fuel customer retention and business growth across the entire business. Previously, it was ranked fifth for channel usage; now, it’s the second most used channel.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

MARCH 29, 2024

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. To create a successful activation strategy , you must first define your product's value proposition. Let’s dive in!

Branding 91

Branding Analytic Tools Feedback Software User Testing 91

Userpilot

MARCH 8, 2022

Her company, Produx Labs, provides product management training. How product strategy uses a company's vision to fuel profitability. Through the Product Talk Academy, she has trained over 8,500 product people in discovery skills. Melissa Perri is one of the most recognizable names in Product Management.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

APRIL 26, 2024

Customer success strategies focus on helping customers achieve their goals in the long term while customer support centers around short-term solutions. Customer success managers can use customer data from NPS and churn surveys to create a data-driven strategy and win customers back. Let’s get started!

Feedback Software 57

Feedback Software Analytic Tools Research Software User Testing 57

Gainsight

SEPTEMBER 22, 2023

But training can pay dividends before a sale, leading to many more of them. How to Stand Out from the Crowd with Digital Customer Education So, how does training your customers help you stand out from the crowd and win more business, even in a down economy when buyers are slashing their budgets?

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

FEBRUARY 1, 2022

Support tools, like chatbots , can help you with your personalization strategy by automatically gathering rich context about each customer, such as their plan, transaction history, or previous queries. Are these tools still relevant to our strategy? You don’t want to freak them out after all. . Treating humans like humans.

User Testing 118

User Testing Customer Experience Data Visualization Customer Feedback 118

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

NOVEMBER 17, 2021

…and the train isn’t slowing down any time soon. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. Certain functions like people management and accounts are central, while specific product strategy and development happen separately. 2,000+ customers. 5 products.

Customer Experience 89

Customer Experience User Friction Enterprise Document 89

Intercom, Inc.

APRIL 4, 2019

Reps will be in inbound, lead-taking mode for two hour blocks throughout the day and they’ll take them through qualification all the way through to close. For any new leader arriving at a new company, the natural inclination is to deploy the tried and tested tactics and strategies that have made them so successful in their career to date.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We started from scratch and we had a six-week turnaround time to take our training. And I got it.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. You define the pricing of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Intercom, Inc.

MAY 6, 2019

Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy. Check out how Cleo uses our Answer Bot to manage close to 200 inbound chats coming in daily. 4 forces that influence product adoption. The group identifies four forces at play when it comes to product adoption.

Onboarding KPIs 196

Onboarding KPIs Customer Experience User Testing Research Software 196

freshtrax

SEPTEMBER 24, 2019

Has Adjust changed its business strategy in Japan over time? A: The fundamental strategy of providing best-in-class mobile business intelligence has not changed. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userpilot

JANUARY 10, 2022

Customer success strategies focus on helping customers achieve their goals in the long term while customer support centers around short-term solutions. Customer success managers can use customer data from NPS and churn surveys to create a data-driven strategy and win customers back. Let’s get started!

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

Mironov Consulting

DECEMBER 2, 2019

Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there. Introductory scrum books focus on transactional product activities – writing stories, re-ordering backlogs – assuming that product strategy and market insights magically arrive from outside. Incremental team by team?

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. Operating Plan (OP1) is an annual planning document that covers the strategy for the next 12 months, ways of executing the strategy, and the budget required. Blue ocean strategy: Red oceans are all the industries in existence today – the known market space.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

nulab

MAY 10, 2019

To improve your competitive advantage, you first need to decide which of the following two leadership strategies your business will follow. Organizations that operate a cost leadership strategy are extremely efficient. Inbound Logistics. The support you offer the customer, include training, guarantees and post-sale care.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Business of Software Conference

NOVEMBER 16, 2023

Inbound Calls When new customers sign up, your system automatically sends them a number of emails – a generic welcome, a receipt, and maybe one or two others. does not regularly invest time in cold calling; all of their business comes from inbound sales. Demos are not product training sessions. A few simple things.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Gainsight

JANUARY 8, 2019

INBOUND | September 3-6, Boston, MA. INBOUND, hosted by Hubspot, brings together over 24,000 marketing, sales, and customer success professionals to share and discover new ways to delight customers. With over 2,700 sessions, training opportunities, hands-on demos and more, Dreamforce has no shortage of learnings. Event Website.

Events 45

Events Inbound Data Visualization B2B 45

All About Product Management

JULY 9, 2010

Vision and Strategy 2. Vision and Strategy – 20% 2. Execution and delivery 3. Stakeholder management and collaboration I jotted the above answer down on my note pad. He then asked me “what percentage of my time I think I would spend on each of the above three activities.” In short it’s a win: win situation for both you and the company.

Product Research 48

Product Research Technical Review Strategy Product Management 48

Userpilot

JULY 2, 2022

Even if you’ve been in the market for long, you still want to invest in inbound marketing to educate potential customers and increase their chances of signing up with credit cards. They require some level of training or specialized knowledge before users can make the most of them. Live demo free trial.

Analytic Tools 108

Analytic Tools User Testing Customer Experience Data Visualization 108

Lenny Rachitsky

MARCH 12, 2024

Subscribe now P.S. Don’t miss Lennybot (an AI chatbot trained on my newsletter posts, podcast interviews, and more), my PM recruiting service (we help you hire Sr. Creating a mix is a great strategy because it helps the world discover unknown-but-wisdom-rich people while still bringing listeners in with known names. Keep trying.

Technical Review 136

Technical Review Analytic Tools Research Software Feedback Software 136

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference. So again I’m not a marketer by training so I sort of ended up in marketing. Unsubscribe anytime. Transcript.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

ProductPlan

APRIL 27, 2021

The product was easy to get up and running without any training. Educational focus with inbound marketing. While this seems like a no-brainer for so many software companies today, at the time it was an uncommon approach and helped our rapid growth. Easy to get started. Viral licensing model.

Customer Experience 52

Customer Experience Product Research Inbound Customer Feedback 52

Intercom, Inc.

NOVEMBER 5, 2019

You’ll hear from: Dialpad’s Chief Strategy Officer, Dan O’Connell, and Sherlock’s CEO, Derek Skaletsky, on speeding up and slowing down deals to deliver value to your buyers and your business. That’s why it’s crucial to have an automation strategy to eliminate low-value work. Halid, how about yourself?

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

JUNE 21, 2018

I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. Is it transitioning from inbound to outbound sales? If you enjoy the conversation, check out more episodes. What are the biggest areas where they’re struggling?

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Business of Software Conference

MAY 21, 2020

What we’ll do is we’ll start off with a high level strategy in terms of growing our team and give some insight into our candidate value proposition. High-level Strategy. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52