Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

freshtrax

JUNE 16, 2021

Inbound links will also work for Japanese search engines, and since content marketing is not really a huge part of Japanese SEO, affiliate advertising will still appear. One of the companies with the best localization strategies out there is Netflix. Watch out for trends, do your research, and extend your brand’s vision to Japan.

User Testing 111

User Testing Customer Experience Research Software Inbound 111

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. It’s super important to think early on about what strategy you have. What sets Spendesk apart.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Galina is a product leader with strong customer success and digital strategy background and 10+ years of experience in all aspects of software product management (discovery, productization, go-to-market strategies, scaling, and lifecycle management).

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

All About Product Management

JULY 9, 2010

Vision and Strategy 2. Vision and Strategy – 20% 2. His reply was: 1. Execution and delivery 3. Stakeholder management and collaboration I jotted the above answer down on my note pad. He then asked me “what percentage of my time I think I would spend on each of the above three activities.”

Product Research 48

Product Research Technical Review Strategy Product Management 48

Userpilot

APRIL 8, 2022

From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. And so they united.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

JANUARY 24, 2019

It’s now so inexpensive to go to market that having a great tech vision and product isn’t enough. And I remember Marc [Benioff] interviewing me, like he did every employee, and painting the vision for what the platform would be. Can you take us back to the early days of Accelerate and what the original vision was?

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. Merge research-backed copy with company strategy. If you think I’m being extreme, just wait until you read the rest of this post.

Data Visualization 115

Data Visualization User Testing Product Research Research Software 115

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. You define the pricing of the product.

Outbound 45

Outbound Analytic Tools Inbound Research Software 45

Userpilot

NOVEMBER 20, 2022

A marketing roadmap template provides a starting point for your strategy. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates. Marketing strategy roadmap. A marketing strategy roadmap is, thus, a general marketing plan for the company.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Product Marketing 98

Usersnap

JULY 11, 2021

One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle. Here’s what helped us (and may also be helpful for your customer support): Building email funnels for your lead nurturing strategy. Be prepared for that.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Amplitude

JULY 17, 2019

The podcasts featured in this list cover a range of analytics topics including behavioral analytics , SaaS business strategies, campaign performance analytics, and data visualization techniques. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast. Best Big Data Podcast To Help You Visualize Your Data: Data Stories.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

Pragmatic Marketing

MAY 23, 2017

The visibility and urgency of tactical requests from engineering, marketing communications and sales—plus a lack of priority and support from senior management for inbound research and strategic thinking—can place severe constraints on the product manager’s ability to act as CEO. So, should we do away with this analogy?

Product Management 70

Product Management Product Manager Product Research Research Software 70

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Our core beliefs.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

JUNE 28, 2024

Master efficient project management with Trello : Organize growth strategies into smaller, deliverable tasks, easily coordinate across multiple teams, assign necessary resources, monitor resource utilization, and track progress. That goal can relate to any point of the customer journey , from acquisition to retention and expansion.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Intercom, Inc.

JUNE 23, 2020

In today’s very special bonus episode, we’re joined by leaders from our Product and Support teams to hear about the new Conversational Support Funnel – why we built it, how we use it, and our vision for the future. Dee: Well, let’s stay with that a minute, thinking about how businesses can build a strategy on this.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Userpilot

JUNE 13, 2022

The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. The Sales Hacker blog focuses on sharing actionable content that offers helpful tips and strategies to reach SaaS sales goals. Stay up to date on the latest technologies, growth hacks, and marketing strategies.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. Operating Plan (OP1) is an annual planning document that covers the strategy for the next 12 months, ways of executing the strategy, and the budget required. Great vision without great people is irrelevant. BHAG answers WHAT, OKR answers HOW, OP1 answers WHY.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Userpilot

APRIL 6, 2022

Exactly how it differs from a traditional marketing strategy. A SaaS marketing plan covers all the strategies and tactics, from lead generation to converting potential customers to paying customers, to ensuring they stick with your product for a long time. SaaS pricing strategy unlike regular products/services is subscription-based.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

JUNE 28, 2024

Best tool for marketing automation – HubSpot : This tool helps users to grow traffic, convert more visitors, and create an efficient inbound marketing campaign. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Pragmatic Marketing

NOVEMBER 9, 2009

Product owners live full-time with development teams—elaborating users’ stories, managing sprint-level backlogs, expanding specifications, and interpreting product vision. requirements analyst), which we would not expect to drive strategy: The top determinant of a product’s revenue success is whether it meets real customer needs.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

ProductBoard

NOVEMBER 15, 2017

Hubert Palan further explains: “The Portal serves both an inbound function for collecting ideas and feedback to inform decisions, as well as an outbound function to share plans, celebrate what’s been launched, and prove to users their feedback has been heard, in this way productboard is a true end-to-end product management solution.”

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Mixpanel

FEBRUARY 23, 2021

Once you’ve established a baseline for improvement, you can run tests to see what moves your retention metric—things like improving activation, scaling out more targeted acquisition strategies, and resurrecting users who dropped off. Credit: Brian Balfour. But, there are other indicators you should pay attention to along the way.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Gainsight

DECEMBER 23, 2019

For SMB you want to have more of a one to many strategy. But when you get to the 20 million plus, this is where it’s really about your… From what I’ve seen geography strategy, you want your CSMs in the field, do you want them as close to the customer as possible? So, is there inbound coming in?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. But there needs to be a clear vision and purpose – a “why” so to speak.

Inbound 211

Inbound Outbound Customer Experience Reporting Tools 211

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference. It’s not your vision in the market. One inbound leads increased by 100% which establish business that’s a lot.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. I’m the Chief Revenue Officer and I’m Chief Strategy Officer here at Dialpad.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We have business development doing inbound and outbound. Scaling in the midst of a global pandemic.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Business of Software Conference

NOVEMBER 19, 2019

We also drove a huge amount of inbound. The five things in the V2MOM: Your vision which is really the call to action. How do you avoid switching from ‘I’m going to set the vision and the goal’ to ‘I’m just gonna tell you what to do and you do it right now’? The short answer to the question is tactics drive strategy.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. It’s unusual to have folks who have a strong vision who are also open-minded.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

NOVEMBER 23, 2022

Everyone shared the same vision for the future, but what at first seemed like a match made in heaven brought its fair share of headaches – revisiting the integration plan over and over, dealing with curveballs and constantly putting out fires, managing expectations and frustration, aligning different ways of working. Then, came integration.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118