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Overview: Setting the right metrics for product launches

Mixpanel

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance. We did it.”.

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The Secret Ingredient for a Successful Product Launch

Gainsight

Your colleagues in Marketing, Sales, and Customer Success (CS) are trained on the new release. Questions start coming in from your leadership on how the new release is going. It goes without saying, but our perspective here at Gainsight is that when product and customer success teams work together, the customers win.

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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Leadership support , shared ownership of outcomes, cross-functional training, and celebrating collaboration can encourage PM-PMM alignment. They articulate the value of the product and make it compelling to prospects through messaging and positioning exercises. What are some key differences in priorities between PMs and PMMs?

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So when a launch happens have a certain scale there's things that they expect from us and things that we expect from them. Yeah, absolutely. So we supplied them with that information.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So when a launch happens have a certain scale there's things that they expect from us and things that we expect from them. Yeah, absolutely. So we supplied them with that information.

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490: Product Process: Fourth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Development: Designing, prototyping, and preparing for the product launch. Testing and Validation: Assessing all aspects of the product and launch plans, potentially involving customer trials or market tests.

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TEI 262: A look at this podcast through the lens of leadership coaching – with Russell Verhey

Product Innovation Educators

It is also a special interview, as a leadership coach and friend, Russel Verhey, interviewed me for his podcast, Advance Leadership Conversations. Please check that out using your favorite podcast app by searching for Advance Leadership Conversations. Summary of some concepts discussed for product managers. [2:35]