This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.
How Do You Stay True to Your Product Vision While Adapting to Market Realities? The Challenge of Balancing Vision vs. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. How to apply actionable metrics to different SaaS business stages. What is product analytics?
In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategiesproductmanagers can use to expand their influence, foster innovation, and navigate the evolving landscape of productmanagement.
According to product expert Dan Olsen , it’s because their “bucket” — the product itself — is leaky. Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your productmetrics for growth by focusing on retention and building a product users truly value.
Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. As I strive towards becoming a product leader, I wanted to understand the best practises in productmanagement and in the process develop my own product philosophy. . Introduction. Definition of PM role.
This is every productmanager’s nightmare – an onboarding failure that cripples customer retention. But your product doesn’t have to be that way! In this article, we explore the art and science of onboarding automation , and how it can turn that initial spark of interest into a roaring flame of engagement.
“What is your ProductStrategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This isn’t a strategy, this is a plan.
Onboarding gamification is the key to transforming a dull process into an engaging one. When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. What is onboarding gamification? Launching a new product. Why use a gamified onboarding process?
Guest Post by: Carlos Ruiz (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Nis Frome]. It is overwhelming when you get into hyper-growth mode, and it requires process and strategy to continue the success and growth. Low accountability Limited visions of the product by PMs. Very task and feature- oriented.
Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).
If youve been reading Product Talk for a while, you probably already know that the majority of the stories we share in the Product in Practice series focus on how product teams are adopting continuous discovery habits in their work. Do you have a Product in Practice story youd like to share? But not today.
While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. What is a customer expansion strategy? This metric helps SaaS companies track the effectiveness of their expansion efforts. To realize the full value of the product, users need to upgrade.
How productmanagers can empower teams to create a winning productstrategy. We hear a lot about strategy and that productmanagers need to create a productstrategy. In practice, what does that mean and how does a productstrategy help you be more successful?
Thats why one in four users drops off after just one session, often before they even get to experience the core product. This guide breaks down 7 mobile onboardingstrategies that work, complete with real mobile app onboarding examples and tips on how to build a solid app onboarding process using Userpilot.
For me, effective mobile app onboarding is the difference between new users looking around our app and disappearing right after, or understanding our app value and becoming engaged users. Such is the cruel world of mobile app management. Such is the cruel world of mobile app management. must be well-timed and justified.
Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Product: What are the key metrics that we’re tracking? How do you manage their expectations? .
With an abundance of product analytics to track, having a robust SaaS KPI dashboard is essential to monitor the metrics that matter most. TL;DR A SaaS dashboard can be used to track important metrics and key performance indicators. What is a SaaS KPI dashboard? Let’s get into it! Usage monitoring.
This is where metrics can be invaluable, giving clarity on performance, and circumventing potential issues. But with so much data to consider, how can you define the help desk metrics that matter for your team? What are help desk metrics? Help desk metrics vs. KPIs.
We’ve broken the concept of product adoption into five key stages, outlined product adoption metrics, and provided some strategies for how to improve product adoption. What is product adoption? Product adoption refers to how customers embrace and use a product. Stage #1: Awareness.
Chances are the ones you frequently use have a simple, intuitive app onboarding process. If you’re a financial services productmanager, you’ll know that crafting an effective fintech app onboarding process is no small feat. Effective onboarding is also necessary to set your users up to use your app successfully.
A guide to successful product launches – for productmanagers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.
To make this more concrete, let’s look at an example: Objective : Grow the productmanagement team. Key result 1 : Three productmanagers are hired. Key result 2: The onboarding system is improved, and time-to-proficiency is reduced by 25%. What are Product Roadmaps? and Android 14.0.
These days, customers expect instant access to support, especially for products that are critical to their business operations. If your business is expanding internationally, you’ll reach a point in your growth when you’ll need to implement a global support strategy. The ROI of global customer support. Consistent customer experience.
Tracking the right user metrics helps you precisely identify issues in the product experience rather than feeling lost in a sea of data. Choosing the wrong KPIs can be more damaging than you think – it drains your teams resources, shifts focus away from real problems, and ultimately, disrupts the customer experience.
Maximizing Product Success Through Effective Metric Utilization As a productmanager, understanding how your product is performing is crucial for making data-driven decisions that drive success. Let’s say you are a productmanager for a social media platform that allows users to share photos and videos.
Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion. With so much to accomplish manually, a lot slips through the cracks, leaving an unfulfilled gap in the arena of customer success management needs.
Product-Led Growth (PLG) is a powerful strategy that has revolutionized the SaaS and tech industries. By placing the product at the center of the growth strategy, PLG drives customer acquisition, conversion, and retention through exceptional product experiences.
Before solving the case, let’s first understand the fundamentals of product-led growth, something that is not complete without mentioning a few best-of-breed products. Grammarly, DropBox, Slack, Zoom are synonyms of product lead growth. Hence, innovation is an important factor to drive product-led growth.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Which features need attention?
“If you can’t measure it, you can’t manage it,” said Peter Drucker. And we think it applies just as well to productKPIs. ” Here are 14 essential productmanagementKPIs you need to measure (tips for improving them + industry averages included!).
Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your productmanagementstrategies with your overall business goals.
In product design, measuring success is essential to ensure that design decisions lead to meaningful improvements and align with business outcomes. OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators) are two common approaches, each serving a different purpose. What do these metrics mean?
There are a lot of words that get thrown around with customer success: problems to be solved, implementation, product experts, expansion, strategic partners, technical advisors, proactive versus reactive. As customer success managers, we are well positioned to serve as customer advocates. The Trusted Advisor.
Poor performance includes slow loading times, complex design, confusing navigation, and unresponsive features. This article will help reduce such churn by refining your productmanagement and UX analysis approach. Even though they’re the ones using the product. This shows how well your product addresses user needs.
Researching customer onboardingstrategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.
Are you frustrated with how your users are underutilizing your product, complaining about it, and not realizing the value that it has to offer? It’s probably because you’re lacking in some of the productmanagement fundamentals. Let’s explore the key fundamentals of productmanagement that every product leader should master.
As a productmanagement veteran with over 20 years of leadership experience, I’ve worked with numerous organizations looking to transform their approach to building and delivering products. These product leaders come from various roles – from CPOs and productmanagers to designers, engineers and sales people.
Through customer retention management. This article will walk you through what customer retention management is and provide you with some top customer retention tactics and strategies. TL;DR Customer retention management focuses on understanding customer needs to keep them loyal and retained.
Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , ProductManager at tails.com. As Hope Gurion discussed in a recent Product Talk post , product teams are often assigned business outcomes rather than product outcomes.
Want to advance your career in productmanagement or find top talent for your team? This article shares exciting productmanager roles focused on retention and churn and showcases standout candidates in the field. Recommended productmanager job openings in data-driven companies 1.
At Userpilot, NPS is an integral part of our product. This is mainly because NPS was sold as a quantitative metric that is the ultimate indicator of growthespecially in productmanagement. This metric ended up being adopted by companies in every industry. But lets be honest, NPS sucks at times.
A Guide for ProductManagers Photo by Duncan Meyer on Unsplash When it comes to digital healthcare apps, creating an effective onboarding flow is crucial. In this blog post, we will walk through some of the basic principles of creating onboarding flows for digital healthcare applications.
This stark statistic underscores a simple truth: a solid mobile app engagement strategy is essential for your app’s success. 4 Key steps to building a successful mobile app engagement strategy Building a successful user engagement strategy requires an in-depth understanding of your users and their goals with your product.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content