The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 313

Weak Development Team Product Management Product Manager User Testing 313

Roman Pichler

JANUARY 20, 2025

If extended product teams own the product strategies, whats the role of the head of product , also called Chief Product Officer and Director/VP of Product Management, in making strategic decisions ? First, as a coach who offers strategy and leadership guidance to the person in charge of the product.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

The Product Guy

MARCH 12, 2020

Fundamentally, being a Product Manager is all about making sure that the right decisions get made, and for me the hardest decision has always been “what shall we do next?”. At the time of working through this process, my product had just been ‘launched’ after 2 months of private beta testing. More About The Product Mentor.

User Testing 405

User Testing Customer Experience Product Research Framework 405

Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

User Testing 187

User Testing Product Research Product Marketing Marketing 187

Product Management University

MARCH 5, 2025

No matter what role you playproduct management, marketing, sales, customer onboarding, or account managementif your starting point isnt quantifiable customer value, fuhgeddaboudit! Its easy to get caught up in your own goalscorporate goals, sales targets, marketing KPIs, retention quotas. Nothing else matters. End of story.

Customer Experience 130

Customer Experience Workshop Positioning Product Marketing 130

The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.

Roadmap 174

Roadmap Data Visualization Customer Experience User Testing 174

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

The Product Guy

JUNE 20, 2019

This has been challenging to navigate as there are not many resources available on how to manage not only a maturing product but the changes that come with rapid organisational growth. The founders have filled the role of product manager since the company was conceived and it is difficult for them to hand that management over.

Product Research 379

Product Research Feedback Software User Testing Technical Review 379

The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Product Management University

OCTOBER 19, 2023

Since this entire series of articles is about the ripple effect of product management, there’s a good chance the content for your product positioning (post 7 of 10), sales enablement tools (post 8 of 10) and marketing launch activities was created in a silo in product management long before the product or feature set was ever built (posts 4-6).

Product launches 264

Product launches Product Research Weak Development Team Vision 264

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit.

User Testing 179

User Testing Product Research Product Marketing Customer Feedback 179

Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Product Innovation Educators

DECEMBER 12, 2022

How product managers can align stakeholders on product projects. Today we are talking about the need for product leaders to manage stakeholders and the associated challenges this creates. Aligning the perspectives of stakeholders on a product project is desirable as well as difficult.

Product Research 223

Product Research Workshop User Testing Management 223

The Product Guy

APRIL 21, 2019

There is one key tool used by successful customer-centric businesses that most product managers disregard. From a product manager’s perspective, it’s important to focus on product-centricity, which means having a product or service that responds to customer needs and then getting as many customers as possible who have these needs.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product managers focus on building the right product.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

The Product Coalition

OCTOBER 30, 2022

Roadmaps require massive prioritization. It’s nice, but there is a much higher level of prioritization that needs to happen and would impact your roadmap much more. The same happens with your roadmap. Your roadmap must serve the company’s (business) goals , and therefore that’s where you need to start. Photo by Anete L?si?a

Roadmap 147

Roadmap Travel User Testing Leadership 147

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. You’re sandwiched right between product management and sales.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

Roman Pichler

MAY 5, 2020

These are: The original Scrum product owner who owns a product in its entirety and is responsible for maximising the value it creates. A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. The SAFe product owner who owns the product details.

Feedback Software 392

Feedback Software Product Research Weak Development Team User Testing 392

Product Innovation Educators

SEPTEMBER 4, 2023

He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Product strategy is doing that at a product level.

Product Strategy 322

Product Strategy Strategy Weak Development Team Framework 322

Roman Pichler

MAY 11, 2021

Instead, you should engage the stakeholders, leverage their expertise, and generate as much buy-in as possible , as I explain in more detail in my article “ Stakeholder Management Tips for Product People.” Myth #2: The product owner is a tactical role focused on managing the product backlog.

Weak Development Team 362

Weak Development Team Product Research User Testing Customer Experience 362

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Marketing Land. Mind the Product.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

The Product Coalition

MAY 9, 2021

When I talk about roadmaps with younger product leaders, I often hear things like “we don’t need one, we are agile” or “why build a roadmap when things will surely change”. The roadmap sets the strategic direction of the company, and when built right it also doesn’t have to change that frequently, despite your agility.

Agile 158

Agile Roadmap Feedback Software User Testing 158

The Product Coalition

JUNE 18, 2023

touches on what startups should and shouldn’t do when striving for product-market fit. Perhaps that’s why Enzo Avigo, CEO of June , reportedly recommends several “dos” and “don’ts” on LinkedIn on how startups can navigate their journey towards product-market fit. Your product changes too fast. CEO of June.so

User Testing 147

User Testing Startups Product Marketing Marketing 147

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. But I find that it usually not enough.

User Testing 344

User Testing Product Research Weak Development Team Customer Experience 344

Product Management University

MARCH 16, 2023

When it comes to innovation and product management, a great idea can only get you so far. The result is a product backlog, which will take you task-by-task from conception to launch. It is a list of tasks to be completed, items to be added, and features to be implemented as part of the product roadmap.

Customer Feedback 246

Customer Feedback Customer Experience Roadmap Agile 246

Alchemer Mobile

JUNE 24, 2020

Companies and product managers across all industries have leveled up their in-app engagement processes and are increasing their efforts to personalize, segment, and understand their customer base even down to the individual level. The post 5 Ways Product Managers Can Prioritize Mobile Customers appeared first on Apptentive.

User Testing 227

User Testing Customer Experience Customer Feedback Feedback Software 227