Product Management University

JULY 10, 2020

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Identify a business goal that’s common to target customers across one or more market segments.

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing?

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

Product Management University

SEPTEMBER 20, 2021

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Each brand of pain reliever uses a common ingredient (a platform) plus a sprinkling of additional ingredients for specific ailments (features for specific market segments in B2B). Solutions marketing it isn’t!

Marketing 130

Marketing Product Marketing User Testing B2B 130

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Product Marketing 130

Product Marketing Roadmap Marketing B2B 130

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Product people need to think end to end. Today’s episode is actually about marketing. What is product marketing?

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! Ideally, your followers are always looking forward to your next piece of content!

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Product Management 318

Product Management Product Manager Weak Development Team User Testing 318

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

The Product Coalition

JULY 2, 2022

Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. I soon found out that I was going to be the only one from Israel attending the workshop. The Importance of Discovery The first day of the workshop was dedicated almost solely to discovery.

Workshop 147

Workshop Customer Feedback Technical Review Product Research 147

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. Imagine This.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Target customer 2.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

Marketing 130

Marketing Data Visualization Workshop Management 130

Product Management University

JULY 30, 2020

It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple. Demonstrating Solutions vs. Products.

Customer Experience 246

Customer Experience Workshop Positioning Reference 246

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. Product strategies view the customer in silos (by user) from the bottom up.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Product Innovation Educators

DECEMBER 12, 2022

When we wrote Product Roadmaps Relaunched , we knew just producing a roadmap is not the goal for product management teams. As part of a workshop on roadmaps, I was briefly covering tips for gaining alignment, and someone told me, “I really enjoyed the workshop on roadmaps, but we need a workshop on alignment.

Product Research 223

Product Research Workshop User Testing Management 223

Roman Pichler

DECEMBER 3, 2019

A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Use Collaborative Workshops to Review and Adapt the Strategy.

Technical Review 184

Technical Review Product Strategy Strategy Workshop 184

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Roman Pichler

JULY 6, 2021

This includes the following ten capabilities: Formulating an inspiring vision for a product. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 348

User Testing Product Research Weak Development Team Customer Experience 348

Product Talk

MAY 13, 2020

She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Grow market share. Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Grow profit. Grow margin. Tweet This.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Progressing in Your Career.

Product Marketing 70

Product Marketing Reporting Tools Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Progressing in Your Career.

Product Marketing 70

Product Marketing Reporting Tools Marketing Research Software 70

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Roman Pichler

OCTOBER 7, 2019

In other words, you should have valid answers to the following questions: Which user problem will the product solve, or which benefit will it provide? Will the product, for example, directly generate revenue, help market and sell another product or service, reduce cost, or develop the brand?

Roadmap 247

Roadmap Product Research Customer Experience User Testing 247

Roman Pichler

SEPTEMBER 2, 2024

It applies to a brand-new product as well as an existing one whose current strategy is no longer valid, for example, as market conditions change. This means that strategy discovery is crucial not only to developing an initial offering ( MVP ) but also to achieving product-market fit and sustaining growth.

Product Research 239

Product Research Product Strategy Strategy Research Software 239

Product Innovation Educators

AUGUST 5, 2024

To excel in this leadership role, focus on these three key areas: Know: Develop a comprehensive understanding of your product, market, and team dynamics. Do: Take strategic actions to advance your product and support your team. Unity workshop: Organize a team activity focused on aligning individual and collective purposes.

Product Management 297

Product Management Product Manager Technical Review Leadership 297

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. 499/person.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. Having come directly out of field sales, I felt like I had a really good idea of things we could differently do to make our products easier to market and sell.

Positioning 147

Positioning Research Software Healthcare Demo 147

NextBigWhat

SEPTEMBER 14, 2020

In the upcoming episode of #GrowthTalkies, learn how to go about finding product-market fit using different thinking models and frameworks, from the Head of Transport Products at Gojek, Vikrama Dhiman. Pricing: Free to attend | The video post-workshop will be available for Rs. followed by networking.

User Testing 52

User Testing Workshop Framework Product Marketing 52

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. All product managers love a good test. Test Everything.

Product Research 179

Product Research Weak Development Team User Testing Embedded Analytics 179

The Product Coalition

DECEMBER 11, 2023

But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful. You are an inspiration for a better product world.

Workshop 78

Workshop Customer Feedback User Testing Leadership 78

Mind the Product

MARCH 12, 2019

I regularly join sales, product marketing, and customer success meetings from the comfort of my home office. On March 21, Cassidy will be teaching Product Management Foundations , a Mind the Product workshop, in New York. Learn more and book now. .

Feedback Software 180

Feedback Software Workshop Technical Review Roadmap 180

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

Data Visualization 130

Data Visualization Workshop B2B Product Marketing 130

Mind the Product

FEBRUARY 25, 2020

In her 2019 #mtpcon London talk – The Secret Sauce to Hiring Great Product People , Kate Leto talked about getting your team right from the start. We all know that bad hiring decisions can be costly and Kate explained that, while we often think about product/market fit , we rarely think about person-organisation fit.

Weak Development Team 169

Weak Development Team User Testing Workshop Magazine 169