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Generative AI and Its Approach to Design

UX Planet

How New Heuristics Are Reshaping the Creative Process Between Humans andMachines Image generated byChatGPT When the wave of generative AI tools began flooding the market, I must confess my reaction was mixed: a sense of fascination for the possibilities and concern for the ethical challenges looming on the horizon.

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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! As you describe the obstacles, try your best not to describe them through the lens of your product.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

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8 Best Product Webinars in 2024 and Beyond

Userpilot

Product webinars are a great way of keeping up-to-date with the latest news and trends in product management in an accessible way. We’ve collected some of the best product management webinars for 2024, so you don’t miss out. You can use your findings and improve your in-app marketing with Userpilot. Book the demo today!

Webinar 105
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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

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The Rollaboard suitcase and the Paradox of Specificity

The Product Coalition

While it was designed for a very specific group of people (cabin crew), the product quickly took off with regular travellers who saw cabin crew using them in airports and wanted one for themselves. The Rollaboard suitcase had mass market appeal and became ubiquitous all over the world. It goes further than that.

Seminar 90
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Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents.