Productside

MARCH 3, 2025

In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. The principle stays the same.

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The Product Guy

MARCH 12, 2025

You’re Stuckand It’s Because You’re Playing by the Rules In product management, youve been told to follow the rules: stick to the roadmap, build consensus, and hit your OKRs. As can be easily found in many organizations: Roadmaps trap you in outdated plans. Rule 1: Trust the Roadmap Roadmaps are your comfort zone.

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Data Visualization User Testing Customer Experience Technical Review 150

Productside

MAY 27, 2025

As the wellness market grows more competitive, WellNests product managers are under increasing pressure to deliver features requested by sales, executives, and enterprise clientsoften with little time to step back and assess strategic impact. But its product management journey has been far from smooth. The result?

Product Strategy 177

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Roman Pichler

SEPTEMBER 13, 2022

How does it differ from a product roadmap and how do the two plans relate? And what’s their relationship to the product vision and the product backlog? At the heart of the model in figure 1 are four artefacts: the product vision, the product strategy, the product roadmap, and the product backlog.

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Roman Pichler

APRIL 7, 2025

2] Market Research AI-based tools can discover user and customer trends using predictive analytics. Customer Insights and Idea Generation AI tools can analyse market data, customer feedback, and emerging trends to suggest new products and features, assuming that enough relevant data is available. Take the original iPhone as an example.

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Product Strategy User Testing Data Visualization Strategy 196

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

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Roman Pichler

MARCH 9, 2021

Some view it as the product vision , others equate it to the product’s value proposition. In figure 1, the vision is the basis for choosing the user and business goals, and the latter create the context for determining the right product goal. Product Goals and the Product Roadmap. Figure 1: The Product Goal in Context.

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The Product Guy

FEBRUARY 13, 2020

For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market. Low accountability Limited visions of the product by PMs. glidr) Sharing related articles Set up a Product Discovery Board (see Decision-making framework and Thematic Roadmap below).

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Roman Pichler

JULY 8, 2024

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

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The Product Coalition

JUNE 19, 2023

Are product roadmaps sales tools? Think of a product roadmap as a sales pitch for your product. Thinking of your roadmap this way is helpful when you want to get support from stakeholders and gauge interest from customers — important people who care about your product’s future. Absolutely! Build excitement.

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Productside

MARCH 6, 2025

From surfacing hidden landmines during due diligence to bringing entire product orgs under one cohesive vision, Brians got the battle scarsand the winsto prove it. Sometimes you buy a rival to scoop up its customers or to leapfrog into a new market segment. She standardized everythingno more 14 different ways to build a roadmap.

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Productside

APRIL 2, 2025

But instead of telling a clear, compelling story, they send out a spec or share a roadmap deckand hope it gets read. Everyones Pulling in a Different Direction When theres no shared vision, product, engineering, and business teams fill in the blanks differently. When people see the vision, they align faster. It aligns quickly.

Data Visualization 177

Data Visualization User Testing Product Research Product Manager 177

The Product Coalition

OCTOBER 15, 2024

Photo by AP Vibes Outcome-based roadmaps are considered the best practice; however, they are not as common as you would expect. We created a beautiful vision and design that laid the foundation for anything that would be needed in the future until the existing system could be fully replaced. The concept has been around for a while now.

Customer Experience 147

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Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

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The Product Guy

JUNE 20, 2019

As the first and most senior PM, I recognized the need to clarify vision, formalize processes, and set a proactive agenda moving forward. They need to shift their focus to leveraging teams to execute their vision and it is up to you to help with this transition. Start at the Top. In most companies, this process is ongoing.

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The Product Guy

APRIL 9, 2025

PMs are often celebrated for their vision, decisiveness, and ability to ship. In our newest Patreon-exclusive Roadmap to Mastery article , we explore: The types of questions that unlock clarity across customers, teams, and stakeholders. This is part of the Roadmap to Mastery Collectionavailable exclusively on The Product Way Patreon.

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The Product Guy

JULY 2, 2020

Many product managers, including myself, often reflect and think hard around the areas which they need to invest in to progress in their career; is it A/B testing, data analysis, go to market skills? These three areas are within my development team, with other stakeholders within the business and thirdly, and within the market.

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Roman Pichler

NOVEMBER 3, 2020

It’s a model of an iterative process that systematically links the product strategy with the product roadmap , the product backlog , the development work, and the key performance indicators (KPIs). With an actionable product roadmap in place, move on and stock your product backlog.

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Product Strategy Strategy Product Research Technical Review 426

The Product Guy

APRIL 3, 2025

Youve aligned the roadmap. You need a coalition shared purpose, mutual trust, and real support behind your product vision. Read it now on The Product Way Patreon : [link] Exclusive Access to Mastery This post is part of the Roadmap to Mastery Collection , a premium series on The Product Way Patreon. But still things stall.

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The Product Guy

NOVEMBER 9, 2017

A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. While salary increase is a complex subject with variables outside of our control, I believe that having a clear product roadmap and strategy is every Product Manager’s responsibility. Research article.

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The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Product strategies frequently have to be changed depending on the market conditions and changing business goals.

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Arkenea

FEBRUARY 23, 2025

You’ve got your product out in the market. But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? Now’s the time to iterate.

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Roman Pichler

FEBRUARY 14, 2023

This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] Choose the next outcome on the roadmap as your product goal and copy it into the product backlog.

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Product Research Feedback Software Research Software User Testing 383

The Product Guy

JULY 2, 2017

Think of your product management career development as a new product that is going to be released into the market. In product management you’re schooled to, identify who your customers are; identify a value proposition strategy and to persuade stakeholders of the vision you want to achieve. Do you have a Product Roadmap?

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

Roman Pichler

JANUARY 22, 2024

Their visions, target groups, needs, standout features , and business goals must comply with the overall portfolio strategy. [1] To get started, create your own Portfolio Vision Board by downloading and adapting the Product Vision Board or by recreating it in your favourite tool.

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Weak Development Team Strategy Vision Software Review 294

The Product Coalition

JULY 5, 2023

It forced me to question a belief, as a product leader, I treated as an absolute — that products always require roadmaps. Do you think every company and product needs a roadmap?” Then I thought further; maybe scenarios exist where roadmaps are optional. Roadmaps are not always needed. Roadmaps early on tend to box you in.

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Roadmap Product Research Weak Development Team Customer Experience 166

The Product Coalition

JUNE 28, 2022

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work. Directionality.

Vision 147

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Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

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User Testing Product Research Marketing Research Software 230

Melissa Perri

JULY 14, 2016

To create a front of the funnel website that markets to our target users and converts them.” When we lock ourselves into planning to build a set of features (ehem, Roadmaps), we rarely stop to question if those features are the right things to build to reach our goals. We cannot start on Day 1 and exactly plan to reach our vision.

Product Strategy 306

Product Strategy Onboarding KPIs Strategy Transportation 306

Roman Pichler

SEPTEMBER 2, 2020

A tool like my product vision board helps you capture and validate your product strategy. I like to take this idea further, derive several product goals from the product strategy for the next 12 months, and capture them on a product roadmap. If you have a product roadmap, then ensure that it implements the overall product strategy.

Healthcare 78

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Roman Pichler

MARCH 4, 2019

To put it differently, if you don’t know the business and portfolio strategy, or if these plans don’t exist, then it will be hard for you to get the product strategy right and choose, for example, the right market and target group. Balanced Product Scorecard for the KPIs (possibly using Dave McClure’s pirate metrics ).

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Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. In other words, it’s entirely possible your marketing launch isn’t telling your target customers why they should care about something that in all liklihood, has value to them. Huge ripple effect?

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The Product Coalition

JUNE 9, 2023

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

Roadmap 147

Roadmap Data Visualization Customer Experience User Testing 147

Melissa Perri

JULY 23, 2024

I review strategies and roadmaps. Then we put together a roadmap for change, and I check in with them along the way as they transform. Siloed Teams : Teams work in isolation rather than collaboratively, resulting in inefficiencies and a lack of unified vision or approach. I gather data through surveys about observations.

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Weak Development Team Product Research Research Software Feedback Software 250

Product Innovation Educators

JANUARY 4, 2021

Insights on roadmaps, metrics, OKRs, and more for product managers. Joining us for this episode is a CPO who shares some of the tools he uses, including roadmaps, metrics, and OKRs. In my company, I help with hiring great people across the company and explaining why the company is going to win using its great product vision.

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Feedback Software Data Visualization Customer Feedback Customer Experience 277

Product Innovation Educators

JUNE 29, 2020

Leaders of product management need agility, influence, trust, empathy, and motivating vision. Hard skills like market research or roadmapping are important, but they’re not enough. 17:30] Tell us about product vision. When you make a major change to an existing product, revisit the vision and adjust if necessary.

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Agile Product Manager Product Management Workshop 276

Lenny Rachitsky

FEBRUARY 25, 2025

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. Product strategy sits in between the mission and vision and the plan, either at the company level or at the team level.

Strategy 122

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