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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. For the travel category, the data looked vastly different than any other industry. Personalization.

Travel 230
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Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

Step 1: Preparation (3-5 weeks) The preparation step is a foundational effort where a lot of the groundwork and due diligence is done to inform the strategy selection process. product marketing, user research, content design, etc.). Then iron out any adjustments as a result of these reviews.

Strategy 122
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10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.

Roadmap 369
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Technical Women Are Software Managers

Johanna Rothman

One of my reviewers for the Modern Management Made Easy books asked a fascinating question: I've never seen this many women in management or in senior leadership positions. Up until the mid-1980s, women comprised about 1/3 of the technical people I worked with. The idea of a code review or a design review?

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How to Choose the Right KPIs for Your Product

Roman Pichler

To do so, I might measure market share, for instance, by tracking the product’s position in the appropriate app store. These indicators suggest that achieving product success will be much harder in the future, due to an increase in technical debt , higher absenteeism or turnover rate. Step 3: Add Health Indicators.

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Ways to Improve Your Digital Marketing Strategy For the New Year

The Product Coalition

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. There is a multitude of reasons to venture into marketing on TikTok.

Marketing 174
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How Automatic Speech Recognition Drives Future Voice Technology

The Product Coalition

Thanks to the ongoing development of Automatic Speech Recognition technology, we are rapidly approaching the potential future scenario. How does information travel from our brains to the computer? As is often the case with technology, our question is “what’s next?” What follows are a few of the current trends in this market.