Roman Pichler

FEBRUARY 19, 2024

You manage the stakeholders, for example, by inviting them to roadmapping workshops and sprint review meetings or by having regular one-on-ones with them. You employ the following artefacts: product vision and product strategy , business model and business case (if applicable), and KPIs. Strategize , 2 nd ed.,

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. apply for this positon.

Analytic Tools 133

Analytic Tools Technical Advisors Research Software Data Visualization 133

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Consider sharing the input beforehand when you run a strategy workshop so that people can prepare for the meeting. Discuss product performance data (KPIs), competitive analysis, and market trends.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

UX Studio

NOVEMBER 3, 2017

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.

Vision 96

Vision User Testing Product Research Workshop 96

Roman Pichler

AUGUST 15, 2023

A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board.

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. The diagnosis is simple.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Product Management University

OCTOBER 20, 2020

This month we look at the impact on product management and product marketing. Join me for a 3-hour live (web meeting) demo workshop on November 12th. Product Led Growth: How It Changes Product Management & Product Marketing? Which is Better, Solving Market Problems or Addressing Market Needs? View the magazine.

Magazine 130

Magazine B2B Product Research Product Management 130

Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. Using Customer Knowledge to Establish a Clear Vision and Priorities That Stick. Unless the market changes on a dime, your priorities are still valid.

Leadership 147

Leadership Finance Product Management Product Manager 147

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Bain Public

APRIL 17, 2020

We already knew we could deliver expert guidance via a series of on-site workshops. Our virtual workshop series provides actionable strategies, tools, processes, and skills product leaders need to create innovations, adapt to market shifts, and anticipate what’s next. We deliver content via a series of virtual workshops.

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Workshop Leadership Document Roadmap 52

Product Management University

NOVEMBER 3, 2020

If you want to learn how to uncover strategic customer priorities and align your portfolio priorities accordingly, contact Proficientz about a hands-on workshop for managing, marketing and selling a portfolio of solutions to grow your wallet share. Creating Your Product Vision: Two Parts Customer, One Part Product.

Customer Experience 246

Customer Experience Customer Satisfaction Workshop Vision 246

Product Management University

JUNE 21, 2021

Convince them you know the market better than everyone else and you’ll earn your way into the driver’s seat until someone else proves they know it better. Everyone (OK, most everyone) expects you to be the market experts and lead accordingly. Your Definition of “the Market” is One-Dimensional.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

UX Planet

JANUARY 4, 2024

Understanding the end-users’ pain points allowed me to shape the product roadmap in a way that addressed real-world needs, ultimately enhancing the product’s market success. Embracing Design Thinking principles, we conducted workshops to map out the entire user journey and identify pain points.

Strategy 98

Strategy User Friction User Testing Research Software 98

Sequent Learning

NOVEMBER 12, 2018

Our Product Management workshops are designed and taught by professionals who have grappled with the same day-to-day challenges that attendees currently face. It offers practical tips for guiding cross-functional teams as they: Cultivate market insights. Track ongoing performance and balance the marketing mix.

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Workshop Data Visualization Product Research Product Management 40

Dear Strategy

MARCH 15, 2023

The original idea was to have a blog post that went along with every podcast episode in the hopes that search engines, and perhaps even a few actual humans, might find that content and be drawn into my ever-expanding marketing funnel. Cue evil laugh]. And the numbers now indicate what that order should be.

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Framework Workshop Blog Education 97

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Let me walk through the entire workshop in the phases with its results. These 8 dimensions will be pillars of driving the vision and business outcomes right after the launch.

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Startups Strategy Technical Review B2B 126

Sequent Learning

JULY 25, 2019

Start With A Vision. That means, your product’s business needs to hit the target in the market and fulfill your commitment to the bottom line of the company. Successful products begin life with a spark of inspiration and a vision. One reason is that not all product managers have the innate sense of a vision for the product.

Vision 40

Vision Workshop Customer Experience Product Research 40

Roman Pichler

NOVEMBER 3, 2020

In the latter case, a new strategy might be required to extend the product’s life cycle , for example, by addressing a new market or market segment. For example, the market segment you have chosen might be too big and heterogenous , the value proposition might not be compelling enough , or the business goals might not be feasible.

Product Strategy 396

Product Strategy Strategy Product Research Technical Review 396

The Product Coalition

MAY 1, 2018

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this. The vision talks about the future?—?where

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Vision Data Visualization Customer Experience Artificial Inteligence 60

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 1 Focus on Goals and Benefits.

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Roadmap Agile Technical Review Weak Development Team 328

freshtrax

AUGUST 31, 2021

In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. This is because in this fast-changing field, if you don’t update your services to meet the needs of the market, you will soon be eliminated.

User Testing 105

User Testing Research Software Branding Workshop 105

Product Innovation Educators

JUNE 29, 2020

Leaders of product management need agility, influence, trust, empathy, and motivating vision. Hard skills like market research or roadmapping are important, but they’re not enough. 17:30] Tell us about product vision. When you make a major change to an existing product, revisit the vision and adjust if necessary.

Agile 106

Agile Product Management Product Manager Workshop 106

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Roman Pichler

APRIL 13, 2021

It’s like driving a car with your vision blurred: You can’t see if you are heading in the right direction or getting closer to your destination. To do so, I might measure market share, for instance, by tracking the product’s position in the appropriate app store. Without KPIs, you end up guessing how well your product is performing.

Feedback Software 244

Feedback Software Data Visualization Analytic Tools Research Software 244

Roman Pichler

MAY 3, 2023

You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated. A new technology might help you capture more market share, for example, and it might extend the life cycle of your product.

Research Software 230

Research Software Technical Review Technology Product Research 230

Sequent Learning

DECEMBER 20, 2023

Their role revolves around defining the product vision, aligning it with market needs , and ensuring its success. Certification and Specialized Training: Sequent Learning specializes in comprehensive workshops designed explicitly for Product Managers. Project Manager: Concentrates on the successful execution of projects.

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Certifications Product Management Product Manager Workshop 52

Roman Pichler

FEBRUARY 6, 2018

The development team and stakeholders then use these goals to determine the work they have to do—be it creating a marketing strategy, investigating a new technology, or preparing the distribution channels. As this example shows, the vision is an inspirational, visionary goal that cannot be measured. Getting to Shared Goals.

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Weak Development Team Technical Review User Testing Workshop 149

Sequent Learning

DECEMBER 20, 2023

They oversee the development and launch of products, understanding market needs, and ensuring the product aligns with the company’s goals. Educational Background: While there’s no specific degree for product management, a background in business, engineering, marketing, or a related field is beneficial.

Data Visualization 52

Data Visualization Certifications Product Management Product Manager 52

The Product Coalition

DECEMBER 28, 2020

Align on vision, goals & partnership value Understanding each parties strategic vision, goals and challenges will enable you to create relationships that deliver more mutual value. are you helping them enter a new market or develop a new product? Create the space and time for teams to get to know each other and socialise.

Feedback Software 177

Feedback Software Technical Review Technology Systems Review 177

Sachin Rekhi

AUGUST 4, 2021

In this course we’ll introduce 4D roadmaps, a tool for developing highly strategic roadmaps that balance your long-term vision with customer feedback and short-term business priorities. Marketing Programs : Marketing Strategy. By doing so, they explicitly build their product intuition through each and every quarter's OKR loop.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Roman Pichler

DECEMBER 3, 2019

As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Use Collaborative Workshops to Review and Adapt the Strategy. Collaborative workshops with the key stakeholders and development team members are a great way to jointly review and adjust the product strategy.

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

The Product Coalition

JANUARY 14, 2020

Learn more about how to kick-off this process with an initial day-long product mindset workshop for your Scrum team. The Steps and Exercises of the Product Mindset Workshop The product mindset workshop comprises of seven steps, starting with the product vision to the business model to personas to ideation: 1. in pairs?—?the

Product Research 79

Product Research Workshop Customer Experience Vision 79

Product Management University

APRIL 12, 2021

The first thing you’re NOT going to do is meet with your peers in development, sales, marketing, services, etc. Schedule a series of 1-hour meetings with 15-20 customers that best represent your target markets. Now you’re ready to meet your team and your peers in engineering, marketing, sales, services, etc.

Product Management 189

Product Management Product Manager Management Management 189

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Yet, it’s a double-edged sword.

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Branding User Testing Product Research Data Visualization 98