Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals 156

Product Goals Weak Development Team User Testing Vision 156

Roman Pichler

FEBRUARY 7, 2025

In both instances, Id recommend using an overall portfolio or bundle strategy in addition to the individual product strategies. If I were in charge of the suite, Id use a portfolio strategy that guides and aligns the strategies of Word, PowerPoint, and Excel. [1] This is where product portfolio roadmaps come in. [2]

Roadmap 194

Roadmap Customer Experience Workshop Article 194

Roman Pichler

OCTOBER 10, 2023

Specific : Make the goal—a.k.a. product goal —so detailed that you can tell what needs to be roughly done to achieve it and how long it is likely to take. Measurable : Describe the goal so that you can determine if it has been met. Do not state any product details such as user stories.

Roadmap 337

Roadmap Product Goals Naming Download 337

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. How can you capture the right user stories , for instance, if you are unsure who the users are and why they want to use the product?

Product Research 383

Product Research Feedback Software Research Software User Testing 383

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 388

Reporting Tools User Testing Customer Experience Product Research 388

Roman Pichler

SEPTEMBER 2, 2020

If it is not clear who the users are and why they would want to interact with the product, it will be hard to decide which items should be in the product backlog and how important they are. Additionally, you should be confident that your strategy is correct, and you should have data to support your view.

Healthcare 78

Healthcare Roadmap Product Strategy Strategy 78

Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. You need the stakeholders’ active contribution to progress the product and reach the product goals. Invite the individuals to product strategy review meetings and sprint reviews.

Product Research 350

Product Research Agile User Testing Framework 350

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 284

Feedback Software Data Visualization Analytic Tools Research Software 284

Roman Pichler

APRIL 15, 2024

The objective is the goal, which describes what you want to achieve. The key results state the specific criteria that have to be fulfilled to meet the objective. To make this more concrete, let’s look at an example: Objective : Grow the product management team. Key result 1 : Three product managers are hired. It depends.

Roadmap 323

Roadmap Onboarding KPIs Technical Advisors Customer Experience 323

Intercom, Inc.

OCTOBER 16, 2019

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Roman Pichler

AUGUST 17, 2021

Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Who Owns the Product Vision?

Vision 340

Vision Customer Experience User Testing Product Strategy 340

Roman Pichler

JUNE 10, 2024

Step 2: Use the Outcome to Determine the Features With a specific, measurable, and outcome-based goal in place, determine the features that have to be delivered to meet the goal. A practical way to achieve this is to focus the product backlog on the outcome. Then determine how the product has to change to meet the goal.

Roadmap 241

Roadmap User Testing Customer Experience Workshop 241

Johanna Rothman

SEPTEMBER 11, 2023

(Often, a combination of strategy and tactics.) And, they might need to collaborate across the organization with a variety of product and portfolio leaders if the organization wants to EOL (End of Life) one product and start a new kind of business. Move between strategy and tactics and back again.) They can't.

Product Goals 119

Product Goals Roadmap Consulting Strategy 119

Roman Pichler

MAY 11, 2021

Consequently, a Scrum product owner should own a product in its entirety—from the product vision to the product details. The individual should carry out product discovery and strategy work in addition to taking care of the product backlog work.

Weak Development Team 366

Weak Development Team Product Research User Testing Customer Experience 366

Roman Pichler

JUNE 1, 2020

Collaboratively set goals , for example, user and business goals on the product strategy and product goals on the product roadmap. Involve the Stakeholders in Important Product Decisions. But this also means holding people accountable for meeting their agreements.

Weak Development Team 347

Weak Development Team Product Research Customer Experience Workshop 347

Roman Pichler

FEBRUARY 9, 2022

Organisational change and empowerment : Work with senior management, HR, and other business groups to implement the necessary organisational changes required to fully empower product people and leverage agile practises. Meetings : Prepare and facilitate meetings. The same is true for setting product goals.

Reporting Tools 368

Reporting Tools Weak Development Team Feedback Software Product Research 368

Roman Pichler

DECEMBER 6, 2022

For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal.

Leadership 333

Leadership Technical Review User Testing Reporting Tools 333

Roman Pichler

SEPTEMBER 7, 2021

I therefore recommend applying a different product roadmapping approach and using goal-oriented roadmaps , which are also called outcome-based. As their name suggests, these roadmaps focus on product goals or outcomes such as acquiring customers , increasing engagement , and future-proofing the product by removing technical debt.

Roadmap 321

Roadmap Weak Development Team Customer Experience User Testing 321

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  OK, What’s A Company Strategy?  And a great tactician. 

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Mind the Product

JUNE 19, 2018

This second post on the methods we use at Onfido to help us think commercially and strategically looks at State of Product meetings. This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. State of Product.

Data Visualization 133

Data Visualization Research Software Feedback Software Weak Development Team 133

Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

Roman Pichler

JUNE 7, 2021

In practical terms, involve stakeholders and dev teams in decisions that affect the product strategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. I therefore recommend using a dedicated, skilled facilitator who runs the meeting and facilitates the decision-making process.

Weak Development Team 75

Weak Development Team Product Research Workshop Customer Experience 75

Roman Pichler

NOVEMBER 6, 2023

Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows.

Leadership 317

Leadership Customer Feedback Construction User Testing 317

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product.

Feedback Software 276

Feedback Software User Testing Customer Experience Weak Development Team 276

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Guy

MARCH 30, 2018

This article is dedicated to how I go about including these activities in my routine, and some tools and strategies that work for me. Competitive analysis is fun as long as you are curious and open to learning the good and bad of your product. I suggest that you do not constantly compare your product to the ones you’re researching.

User Testing 299

User Testing Feedback Software Research Software Customer Experience 299

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? SMART goal-setting framework. Let’s look at how that’s done!

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Product Innovation Educators

JUNE 19, 2023

How product managers can build trust and alignment on virtual teams Today we are talking about making virtual product teams more effective. Our guest is Anna Marie Clifton, Head of Product at Vowel. She is leading the effort to make virtual meetings more effective by turning them into searchable, sharable knowledge.

Customer Experience 204

Customer Experience Engineering Product Strategy Reference 204

Roman Pichler

JUNE 6, 2023

Pete, the marketer, agreed to rework the marketing strategy to support the next major release. Cindy who helps you manage the product started to come late to meetings. Finally, consider if it is feasible to meet onsite. If you meet online, make sure that the cameras are switched on and that you can clearly see each other.

Construction 190

Construction Customer Feedback Framework User Testing 190

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

SEPTEMBER 10, 2024

According to a Foundry 2023 report, 93% of all companies have already adopted or plan to adopt a digital-first business strategy. But this doesn’t mean their staff can handle a highly technical software product. This way, you can develop targeted retention strategies to re-engage these users before they leave your product.

Data Visualization 111

Data Visualization Analytic Tools Feedback Software Product Research 111

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. Take the Apple Watch as an example.

User Testing 186

User Testing Technical Review Vision Data Visualization 186

Product Innovation Educators

APRIL 17, 2023

He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. He also helps middle market and scrappy companies generate new product strategies for significant, sustainable growth. 12:59] Where have you seen product teams getting pushed out of cross-functional collaboration?

Customer Experience 257

Customer Experience Leadership Startups Engineering 257

Userpilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Feedback Software 96

Feedback Software User Testing Customer Experience Strategy 96

The Product Coalition

JANUARY 7, 2021

Step #1 Line up Your Product Goals To find Product-Market Fit ( PMF )— you need to define what the PMF condition looks like. The PMF goals need to align with your company's financial milestones. Credit: Slidebean Financial Model 101 The financial milestones are broken down into Product Team Goals.

User Testing 190

User Testing Product Marketing Marketing Customer Experience 190

Usersnap

FEBRUARY 24, 2025

Asking the right product discovery questions helps uncover the deeper needs driving user behavior and expectations. Without a clear understanding of these factors, products risk failing to meet real-world demands. Exploring unmet needs and validating hypotheses helps refine product direction while avoiding costly assumptions.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52