Messaging Product launches Strategy 
Product Innovation Educators
NOVEMBER 14, 2022
Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. Summary of some concepts discussed for product managers. [3:12] Your strategy has to be within the context of what your product is.
Product Management University
OCTOBER 19, 2023
The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?
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Intercom, Inc.
AUGUST 24, 2022
We’re excited to announce that registration is now open for New at Intercom , our virtual fall product launch event which takes place on October 12th, 2022 at 8am PT/4pm BST. You’ll learn: Why messaging is the most effective way to engage with your customers – and how it has evolved.
Product Innovation Educators
DECEMBER 23, 2024
Rather than imposing a strict interpretation, they allowed different roles to define innovation in ways that made sense for their work. The key takeaway from Mike’s discussion is that while AI can be a useful tool for early-stage testing and iteration, it should be used to supplement, not replace, traditional customer research methods.
Intercom, Inc.
FEBRUARY 21, 2018
On launch day, we’ll also add a proactive live chat message (called a Visitor Auto Message in our product) to different landing pages to encourage website visitors to respond. The post How to use live chat for a product launch appeared first on Inside Intercom.
Intercom, Inc.
FEBRUARY 6, 2019
As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.
Amplitude
FEBRUARY 1, 2021
A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype. There are bugs to iron out and blog posts to write.
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