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As productmanagers, we often focus on the development and success of the products we bring to market. But there’s another product that deserves just as much attention— you. Why Your PM Brand Matters Your personal brand as a productmanager is essentially how others perceive your skills, expertise, and leadership.
How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
How productmanagers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
The productmanager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of productmanagement leadership.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every productmanager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do productmanagers instill this knowledge of the customer across the rest of the organization?
a time for reflection, community, and gratitude—values that resonate deeply with the dynamics of productmanagement. As productmanagers, we often focus on metrics, deadlines, and deliverables. Embracing gratitude can transform our teams, enhance collaboration, and ultimately lead to better products.
Productside | ProductManagement Courses & Training How ProductManagement Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. Each phase builds on the last. The result?
In the first part of this series, we explored the importance of personal branding for productmanagers and discussed practical strategies to build and strengthen your PM brand. Balancing internal and external perceptions, managing expectations, and aligning your brand with your teams identity can present unique hurdles.
Yet most productmanagers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a productmanagers toolbox. Its not about what looks good. Stories do.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling productmessages have a profound impact on attracting new customers and commanding value-based pricing. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. In this webinar you will learn: Why ProductManagement should create the initial “ProductMessage".
Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, ProductManagement University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses.
The biggest reason productmanager demos need to be great has a lot more to do with internal stakeholders than any other audience. Sure, there are customer and prospect scenarios where great demo skills are highly beneficial for productmanagers, but most productmanager demos are to internal audiences.
As I strive towards becoming a product leader, I wanted to understand the best practises in productmanagement and in the process develop my own product philosophy. . This article explores multiple aspects of productmanagement. the ProductManager role is a rather recent phenomenon.
Guest Post by: Eric Wang (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Chris Butler]. The notion of a strategy in productmanagement seems like something that only high-level stakeholders at the executive level should care about. Make a list of the scope and the challenges to your product. About Eric Wang.
On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? In this session, we will discuss important tips for you as a ProductManager dealing with uncertainty. Productmanagement is a team sport and trust amongst the team is even more essential.
In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.
Because I’m not Oprah and ProductManagement is a dialogue, not a show. These are the three mistakes I learned when trying to run my product like an episode of Oprah’s Favorite Things: 1. That doesn’t mean that I didn’t get to communicate my message, it meant that it wasn’t only my message. The Product Guy.
Product leaders know that career growth isn’t always linear—stepping into leadership or establishing a productmanagement function can be as complex as it is rewarding. Here’s how to approach it: Tie Efforts to Business Goals : Ensure productmanagement priorities align with what the business wants to achieve.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Hire your next product leader | Favorite Maven courses | Lennybot | Podcast | Swag Subscribe now I believe the future of productmanagement looks like Tal Raviv. Productmanagement is unfair.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.
This does not mean, though, that you must like the other person and that you must be happy and smiley all the time—nor does it mean sugar-coating messages, only telling people what they want to hear, and putting up with issues. Why is Empathy Important in ProductManagement? Cultivate Curiosity and Open-mindedness.
Guest Post by: Chris Martens (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Vikas Batra]. As productmanagers, we have chosen a career path in which there are ever-changing demands on our attention. A productmanager spends much of their time planning for the future. Scheduling Time For Yourself.
Tips for productmanagers to communicate so people remember. That is communicating to influence others and build networks to help you accomplish your product objectives. Summary of some concepts discussed for productmanagers. [1:41] Usually, a productmanager’s goal is to communicate knowledge.
When Jane, a seasoned productmanager, started her new role at a fast-growing SaaS company, she was ready to make an impact. Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. But within a month, she felt like she was treading water.
How to achieve product-market fit – for productmanagers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for productmanagers, leaders, and innovators, having started in 1976.
The following list shares sample rules, which are based on my book How to Lead in ProductManagement : Always have cameras turned on in online meetings and mute yourself if you don’t speak. Do not engage in side-conversations and don’t answer messages on your electronic devices. Stay present. 8 Choose a Decision Rule.
For productmanagers, this means evolving to build for upmarket companies while ensuring Intercom’s long-standing customers remain at the center of what we do. Productmanagement varies depending on your industry, company stage, company leadership, or teammates. Sound like something you’d be interested in?
The biggest difference between productmanagement and portfolio management is productmanagement focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.
This happens when teams solve today’s problems without considering how those needs might change by the time their product actually launches. As I’ve seen in my own productmanagement experience, the traditional product development cycle can take months or even years.
Crafting effective messaging is crucial for product success. In this podcast episode, Diane Wierdu, Founder and Messaging Strategist for Lion Works, underscores the significance of this key element.
In productmanagement, where data and features often take the spotlight, the power of storytelling is sometimes underestimated. Yet, it is this very skill that can elevate a product from a mere concept to an inspiring vision. This narrative approach doesn’t just sell products; it sells a vision of what’s possible.
Productside | ProductManagement Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a product strategy problem. Thats where the Productside Blueprint comes in.
Whether you’re new to the productmanagement field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Ian Hassard, senior manager of productmanagement at Auth0.
How productmanagers can understand and solve their customers’ problems. This podcast is getting a new name to better align with its purpose of helping productmanagers become product masters. That new name is Product Masters Now. . Summary of some concepts discussed for productmanagers. [3:16]
What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
ProductManagers must be able to communicate to a variety of people across different departments – stakeholders, developers, designers, marketing, leadership, etc. – and, although we wish it were true, one message or document doesn’t work for all groups. Sharing experiences with the larger Product community.
In spite of what you may hear, we will still need (great) managers in the future—to scale (well-functioning) teams, to mentor and coach individuals, and to think beyond the day-to-day. These tactics and tools are practical and actionable, and you can start experimenting with them today, even if you’re not managing.
How to become an emotionally fit product leader We are talking about mental health for productmanagers and leaders—specifically productmanagers moving into leadership roles and those who are already in leadership roles. Summary of some concepts discussed for productmanagers [2:55] What is emotional fitness?
Team structure: Clarifying PM/PD role with regards of Product Discovery and Delivery – 80% + 20% Changing habits while reporting – e.g how the roadmap of opportunities have changed, who you have talked to, which customer feedback you have … New hirings – Head of Product Design, very aligned. Better Products.
How productmanagers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Summary of some concepts discussed for productmanagers. [2:51] Summary of some concepts discussed for productmanagers. [2:51]
For productmanagers, it’s even more important because we intersect with different people in different scenarios every day with the ultimate goal of aligning the product to the customer and the business. . Nivi Jayasekar is a relentlessly curious productmanager in San Francisco, CA on a mission to solve hard b2b problems.
There has to be a strategic reason, a clear sponsor, and a message that lands with everyonenot just the exec team. Explore our webinars for expert insights on product innovation and how to lead these initiatives with your team. Youre not doing the transformation for fun. In other words: innovation starts with purpose, not process.
While articulating trade-off decisions, always use a visual approach As ProductManagers, we have to make trade-off decisions almost daily. Have a communication policy outlined for your team There are so many enterprise tools available today ranging from email to instant messaging. to get alignment.
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