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For me, effective mobile app onboarding is the difference between new users looking around our app and disappearing right after, or understanding our app value and becoming engaged users. To succeed, therefore, you need to create a frictionless mobile app onboarding flow that captures users attention and shortens their time to value.
Have you ever worried about knowing what to do next for your product? Often, the qualitative and quantitative data you have on hand about your product can provide only a fuzzy outline of what is happening and it can be challenging to know if you’re heading in the right direction. Why ProductReview?
This is where these 10 key mobile app engagement metrics come in, helping track user behavior and preferences to answer all these questions and boost user activation. What are app engagement metrics? App engagement metrics provide quantitative insights into user interactions with your app. What is app engagement?
Kevin Trilli joined Onfido as our chief product officer last year and brought with him some great experience, tools, and techniques. The second post, published tomorrow, covers State of Product, which Kevin also brought with him. It’s the hardest presentation I’ve ever worked on, and it was so worth it. Positioning Document.
4 Key steps to building a successful mobile app engagement strategy Building a successful user engagement strategy requires an in-depth understanding of your users and their goals with your product. Answering these questions will help you determine your North Star metric and the supporting metrics to track. within those stages.
If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Ask users to leave reviews on the app store to add social proof to your app.
Once you have completed enough discovery on your product or feature, the next stage is to prepare for the development process?—?to Hopefully you’ve already discovered the features that are going to give you a higher return on investment, so now is the time to break them down and understand them in more detail?
What are Pirate Metrics? Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. But how does the pirate metrics framework work for SaaS and how can it help drive growth? What is Dave McClure’s pirate metrics?
Product managers (PMs) are ninjas of aligning people, management, and processes. No product tool or template can save you if you’re not killing it in these three areas. The best product managers are in a continuous state of discovery and know that?—? neither the product nor roadmap are ever static.
Most product analytics tools make tracking user activity on web applications look easy, and it is. What matters is whether users complete meaningful actions, like onboarding, purchases, or content consumption. What you really want is to track behaviors tied to user needs, feature adoption , and conversion goals.
Much has been written over the last few years on the idea of the featureless roadmap , which challenges product teams to present their plans grounded more in strategic vision – or by themes – rather than a laundry list of specific features. The Benefits of Defining Product Themes by Customer Journey Phases.
But how do you choose the right data platform for product analytics ? Let’s go over what a data platform is, its importance, and the must-have features you should consider to choose the right platform for you. Looking for a no-code data platform that can help you empower your product team and increase their productivity?
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.
Building loyalty is essential to retain customers, drive word-of-mouth, and nurture product growth. Thankfully, there are metrics you can use to expand your field of view and estimate how loyal your customers are. There are ten metrics you can use to measure customer loyalty. How do you measure customer loyalty?
In-app marketing is about reaching out to your customers while they’re inside your product to engage, retain, or upsell them. “Activating new users is far more than showing them how to use an app” Common use cases for in-app marketing include onboarding new users , introducing new features and collecting user feedback. .
Is your SaaS business trying to leverage product growth to achieve success? In the SaaS world, product growth (or product-led growth) has become a popular way to drive growth as it allows users to experience the value of your product before they even subscribe to a plan. What is product growth in SaaS?
Be prepared for the intersection of data science and product management. As the importance of data science increases in organizational strategy analysis and operations, it is also impacting product management. Product managers are being asked to work with data scientists. This is information you need.
Especially after we walk you through one of the most confusing topics for mobile app teams: What mobile app metrics should different team members track in their daily jobs? Mobile app metrics to track for Product Manager In the mobile industry, the product manager plays a significant role.
What’s a cost-effective way to manage and grow a product ? Using software for product management. This article will examine some of the best product management software in the market. Userpilot is a top product management software that enhances user experiences by effectively monitoring user behavior.
Looking for an effective onboarding automation tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your onboarding automation needs. Let’s get started!
If you don’t know which of your new users are going to turn into paying customers and which are going to drift away, you need to be thinking about User Adoption Metrics. Improving your metrics and pushing new users to the Activation milestone is critical to the long-term growth of your SaaS business. Define ‘Activation’.
What is a Product Management System? As a product manager , you’ll want to answer a series of questions before you start work. And at least one dedicated software application to help you take your products from concept to launch. Studying competitive products? So, what do we mean by a product management system?
Looking for an effective new customer onboarding tool and wondering if Userlane is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your new customer onboarding needs. Let’s get started! Ready to see Userpilot in action?
Looking for an effective new customer onboarding tool and wondering if Userlane is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your new customer onboarding needs. Let’s get started! Ready to see Userpilot in action?
Looking for an effective new customer onboarding tool and wondering if HelpHero is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether HelpHero is the ideal choice for your new customer onboarding needs. Let’s get started!
In many organizations, product teams are measured by how much they ship, not by how much impact they have on the business overall. That’s why companies are defining and referring to their North Star Metric (NSM). The North Star Metric is one key metric that quantifies the business impact of the product team.
Looking for an effective new customer onboarding tool and wondering if Userpilot is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userpilot is the ideal choice for your new customer onboarding needs. Let’s get started!
What are the best tools for user activation and feature adoption? What tools should I use to boost my feature engagement? We get these questions *a lot* in our Product Growth and Retention group (go check it out, BTW.!), Product Growth requires improving your different ‘Pirate Metrics’ and that calls for several tools.
Looking for an effective new customer onboarding tool and wondering if Lou Assist is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Lou Assist is the ideal choice for your new customer onboarding needs. Let’s get started!
What is a data product roadmap? What roadmap metrics should you be tracking? We also share software products you can use to create a foolproof product roadmap and drive product-led growth. The difference between a data product roadmap and the traditional approach is the former relies heavily on data.
A product leader’s number-one responsibility involves cutting through the hype and helping leadership understand where that company sits within the value delivery system of a new product. where do product leaders start? A reminder that the web presently has 5B users. What does the product guy think?
Got Metrics? Metrics that use business relevant data alongside intuitive trending and straightforward analysis provide a strong foundation when managing strategy It took about thirty minutes to get everything together. In only three minutes my executive derailed the effort by asking: “We have metrics, right?” Happiness 2.
Looking for an effective feature adoption tool and wondering if Intercom is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Intercom is the ideal choice for your feature adoption needs. Looking for a Better Alternative for Feature Adoption?
Looking for a Google Analytics alternative that offers better customization, improved product analytics , and more data accuracy? Google Analytics offers features such as event tracking , funnel analysis , segmentation , and audience reports. Incomplete data due to ad blockers and data sampling. Slows down website performance.
Do you know that customer touchpoints can exponentially influence product growth ? It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Group customer touchpoints by using the Pirate metrics framework. Userpilot – for monitoring what users do in the product.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. He spent the past decade as a VC and product leader helping world-class companies like Faire, Quizlet, and Ibotta accelerate their growth. This makes products less sticky and retention more difficult.
Understanding the salary landscape for customer onboarding specialists is crucial whether you’re entering the field or looking to advance your career. TL;DR A customer onboarding specialist helps onboard customers by conducting product tours , answering their questions, and helping them achieve their goals with the product.
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Looking for an effective product experience tool and wondering if Intercom is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Intercom is the ideal choice for your product experience needs. Looking for a Better Alternative for Product Experience?
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Managers and product managers are often frustrated by the apparent lack of care the development team is showing for the needs of the business. When a long-awaited product or feature finally launches, it often comes well short of the needs. For many organizations the solution is product management. The bigger context?—?users,
Looking for an effective product adoption tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your product adoption needs. Looking for a Better Alternative for Product Adoption?
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