Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Userpilot

AUGUST 12, 2024

Marty Cagan’s book, TRANSFORMED , provides strategies and real-world examples for shifting to an agile, innovative product operating model. Prioritization : Prioritizing problems based on a customer-centric vision and insight-driven strategy.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Product Manager Product Management 60

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. It’s super important to think early on about what strategy you have. What sets Spendesk apart.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

DECEMBER 9, 2019

You might use goals in your yearly and quarterly company strategy, your positioning, mission statement, company culture guide, financial projections, and other crucial business documents and initiatives. The right goals will align with your company vision, purpose, and long-term aspirations. Don’t try to conquer the world overnight.

Onboarding KPIs 78

Onboarding KPIs Outbound KPI Software Review 78

ProductPlan

MARCH 7, 2019

They sum up your entire vision for the product in a single visual, which represents the go-forward plans for developers, testers, marketers, salespeople, etc. All of this while aligning the strategy of the executive team with specific product releases and features. Diving too far into the details.

Roadmap 84

Roadmap Technical Review Development Team Review Presentation 84

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. This is not contradictory but rather complimentary.

Outbound 45

Outbound Analytic Tools Inbound Research Software 45

Userpilot

NOVEMBER 20, 2022

A marketing roadmap template provides a starting point for your strategy. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates. Marketing strategy roadmap. A marketing strategy roadmap is, thus, a general marketing plan for the company.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Product Marketing 98

Userpilot

APRIL 8, 2022

From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. Joanna then explained that the terms “media database” and related searches had high Google search rates, so they were able to create a content strategy around those keywords.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

JUNE 23, 2020

In today’s very special bonus episode, we’re joined by leaders from our Product and Support teams to hear about the new Conversational Support Funnel – why we built it, how we use it, and our vision for the future. Dee: Well, let’s stay with that a minute, thinking about how businesses can build a strategy on this.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Bain Public

JANUARY 11, 2022

This includes the BHAG (the big hairy ambitious goals), your value proposition, the product mission as well as its strategy to expand into new markets, innovate or create efficiencies — doing more with less. A pivot shouldn’t impact the company BHAG or product mission, but will directly affect strategies and tactics.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. From finance and investment banking to product? That’s interesting.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

ProductBoard

NOVEMBER 15, 2017

Hubert Palan further explains: “The Portal serves both an inbound function for collecting ideas and feedback to inform decisions, as well as an outbound function to share plans, celebrate what’s been launched, and prove to users their feedback has been heard, in this way productboard is a true end-to-end product management solution.”

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. Operating Plan (OP1) is an annual planning document that covers the strategy for the next 12 months, ways of executing the strategy, and the budget required. Great vision without great people is irrelevant. BHAG answers WHAT, OKR answers HOW, OP1 answers WHY.

User Testing 52

User Testing Reporting Tools Product Manager Product Management 52

Bain Public

NOVEMBER 4, 2018

In some organizations, the strategy/decision making (roadmap) happens without product management. Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. People need to buy into your vision. Give it to your office community, and they will love you. Be the CRO.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Gainsight

DECEMBER 23, 2019

For SMB you want to have more of a one to many strategy. A million things going on outbound-driven, rapidly changing. But at the end of the day, if you don’t lay out the vision and then break those down to objectives to be accomplished by the team, it’ll be a very difficult challenge to get there.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. But there needs to be a clear vision and purpose – a “why” so to speak. Success didn’t just happen overnight.

Inbound 211

Inbound Outbound Customer Experience Reporting Tools 211

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We have business development doing inbound and outbound. Scaling in the midst of a global pandemic.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

JULY 9, 2020

In addition to this, our conversation also covers his time at Altassian and contrasts this with his G2 role, his thoughts on Google updates and how they impact his industry and his vision for the future of SEO. And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199