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How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
The productmanager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of productmanagement leadership.
The success of a product hinges not just on its features or technological prowess but significantly on how its positioned in the market. This truth, often overshadowed by the allure of innovation and design, is the linchpin in determining whether a product soars in popularity or dwindles into obscurity.
Second, it wasnt clear to me if and to what extent the roadmap elements were guided by an overall productstrategy. This is necessary, though, to ensure that the roadmap is aligned with the strategy and that user needs and business goals are translated into more specific outcomes. [6] Otherwise, you risk being tool-led.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls productmanagers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.
Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
How productmanagers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. The methods and frameworks we discussed can help product leaders work through strategic challenges more effectively.
Goals in ProductManagement. As I explain in my book How to Lead in ProductManagement , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. Does this mean that there is a natural fit between goals in productmanagement and OKRs?
I've been reflecting on the last decade in ProductManagement. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need ProductManagers, I can run my company myself,I have the strategy."
Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in productmanagement and in the process develop my own product philosophy. .
Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a productmanager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.
Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, ProductManagement University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses.
This example revealed a deeper structural issue: The company needed to move up-market from a commoditized position to remain competitive. Making Better Launch Decisions James points out common decision-making problems in product launches.
Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed productmanagement lessons and Q&A. Jordan Bergtraum VP ProductManagement, ServiceChannel.
The ProductManagement Awards (#TPMAS) are the leading international award honoring excellence in ProductManagement. The Best Product Person & The Best Product Leader. In this role, Gaudio drives the strategy behind roadmap management, agile product development, and cross-functional communication.
Essential strategy tools and frameworks for productmanagers Watch on YouTube TLDR Want to level up your productmanagement game? This guide dives into the world of productstrategy, sharing insights from expert Andreas Maihoefer. You’re not alone. Defining Your Core: What Makes You Special?
Listen to the audio version of this article: [link] Introduction To discuss empowerment in productmanagement, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and productstrategy, as the model in Figure 1 shows. [1]
Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. Customer discovery is key to informing productstrategy and there is a mountain of techniques and methods available for conducting customer discovery. Does the feedback align with your strategy? Better Products.
The importance of an organizational game plan for productmanagers. I started a new series to explore the Product Development and Management Body of Knowledge. While it has since been updated many times, this is the body of knowledge I discovered in 2007 that led to many ah-ha moments for me as a productmanager.
Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. ProductManager @ Piktochart (Penang, Malaysia) Keywords: Feature Prioritization, productmanagement, Project Management [link].
Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed productmanagement lessons and Q&A. Jordan Bergtraum VP ProductManagement, ServiceChannel.
Why a ProductStrategy Process Matters. An effective productstrategy process should ensure that a valid productstrategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.
Silencing Doubts During ProductStrategy As a seasoned productmanager, I have experienced this struggle many times. In fact, the most important lesson I learned when preparing for productstrategy initiation (or any significant work) is the importance of getting into the right mindset.
Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. ProductManager, Ad Tech @ Media iQ Digital (New York) Keywords: Product , programmatic, Roadmapping [link]. Check out this week’s newest, below….
Raaz was one of the first five employees at Wiz, joining as the first productmanager, and helped the team pivot to what may be the most intense PMF in history. These are stronger indicators of interest that tell you they really want your product, versus general positive feedback.
In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. ProductManagement”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP ProductManagement, ServiceChannel.
The productmanager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO, we explored why the popular phrase “CEO of the product” can be misleading for productmanagers.
However, productmanagers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term product goals.
In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for ProductManagers”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos ProductManager, Gumtree.com.
Guest Post by: Lamia Benhaddou (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Amanda Ralph]. Amanda had 18 years of productmanagement experience and was able to clearly foresee the obstacles I might encounter in my new role. Indeed the role of a product leader is different to that of a productmanager.
The process of taking a product or a feature from idea to execution is a taxing proposition for any team to undertake. User needs are what effectively drive your products value so it’s in understanding those needs that a team can create a product that is meeting those needs. More About The Product Mentor. Better Products.
Don’t sweat it, productmanager purists. Building a productmanagement organization in this manner gets you into your dream job, the strategic productmanagement role you’ve always wanted, and your new title reflects your actual responsibilities. You own the day-to-day care and feeding of your products.
Here’s a simple example of portfolio positioning and how it makes your productpositioning more strategic. Your accounts payable product improves the customer’s cash flow. Your accounts receivable product further enhances cash flow. It sounds strategic. What CFO doesn’t want a stronger balance sheet?
The biggest difference between productmanagement and portfolio management is productmanagement focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.
A strong productstrategy is often neglected because of the absence of any strategic thinking in product teams. What can productmanagers do to make sure they give their productstrategy the attention it warrants? But today many, if not most, product teams fail this very first test.
Strategy, vision, and influence for productmanagers. Today we are talking about the journey from productmanager to product officer or product VP. He has been a productmanager and managed a variety of product teams in multiple countries.
The product CEO analogy for productmanagers has been around forever, but when you think about it, does it really make sense for B2B software? Every productmanager wants to have a reputation for being strategic. What is Strategic ProductManagement? Let’s have a look see! Let’s have a look see!
Learn what sets successful productmanagement teams apart. Today we are talking about a recent study that gives us insights into what’s going on in productmanagement and productmanagement teams. For several years, our guest has conducted the Study of Product Team Performance.
In both instances, Id recommend using an overall portfolio or bundle strategy in addition to the individual productstrategies. If I were in charge of the suite, Id use a portfolio strategy that guides and aligns the strategies of Word, PowerPoint, and Excel. [1] Take Microsoft 365 again as an example.
Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line managementposition. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job.
If you thought there were a million ways to define productmanagement, productstrategy might have it beat by a longshot. Just think about how many ways productstrategy is defined within your own organization. If you’re a productmanager, this is one of your biggest stressors. Here we go.
An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It helps people understand how their work relates to a bigger whole and how their efforts create a positive change.
How to successfully transition to a productmanagement role Watch on YouTube TLDR Transitioning from one career to another is full of challenges, especially when the two fields seem vastly different. While confident in her nonprofit expertise, Mary wasn’t sure if her skills would translate to a productmanagement role.
Product Operations (Product Ops) is a relatively new but increasingly vital function within productmanagement teams, designed to optimize product development, launch, and iteration processes by improving efficiency, collaboration, and the overall effectiveness of product teams.
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