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Deep dive: How to position your product

Mind the Product

The success of a product hinges not just on its features or technological prowess but significantly on how its positioned in the market. This truth, often overshadowed by the allure of innovation and design, is the linchpin in determining whether a product soars in popularity or dwindles into obscurity.

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Product Strategy as a System

Roman Pichler

Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific product strategy approach Ive created. [1]

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AI and Product Strategy

Roman Pichler

Second, it wasnt clear to me if and to what extent the roadmap elements were guided by an overall product strategy. This is necessary, though, to ensure that the roadmap is aligned with the strategy and that user needs and business goals are translated into more specific outcomes. [6] Otherwise, you risk being tool-led.

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes. How to position your vision as an umbrella for the product strategy. Use Product Management Today’s webinars to earn professional development hours! February 9th, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT.

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515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

This example revealed a deeper structural issue: The company needed to move up-market from a commoditized position to remain competitive. Making Better Launch Decisions James points out common decision-making problems in product launches.

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521: Leadership Crossroads–What Every Product Manager Must Know Before Their Next Move – with Kimberly Bloomston, CPO

Product Innovation Educators

Transitioning to Individual Contributor (IC) Product Manager Kim’s entry into product management came with a unique twist – she stepped down from an executive role to become a senior product manager. As a new product manager, Kim faced the common challenge of understanding her company’s technical landscape.