article thumbnail

519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions. Its success relies heavily on the thoroughness of the preceding market research phase while setting the stage for subsequent product positioning and vision development.

article thumbnail

515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

This example revealed a deeper structural issue: The company needed to move up-market from a commoditized position to remain competitive. This makes product launches valuable testing grounds for innovation. Organizations that build these capabilities systematically while remaining adaptable position themselves for sustained growth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Management & Automated Testing

The Product Guy

We left automation testing behind. The only way to know there weren’t any bugs was for me to test manually. Testing took up almost 70% of my time.I Manually testing every single feature and then doing some manual regression testing on top just didn’t scale. I was sick of everything. The issue was now clearer.

article thumbnail

516: Strategic decision making in product management- with Atif Rafiq

Product Innovation Educators

Plan Your Exploration List key questions Design useful tests Set clear deadlines 3. His ideas proved so impactful as a competitive advantage that they sped his rise at Amazon and later to C-suite positions he held at companies, including McDonald’s as their first Chief Digital Officer, and at Volvo and MGM Resorts.

article thumbnail

How AI and ML Can Accelerate and Optimize Software Development and Testing

Speaker: Eran Kinsbruner, Best-Selling Author, TechBeacon Top 30 Test Automation Leader & the Chief Evangelist and Senior Director at Perforce Software

Though DevOps is a relatively new role, it’s one that allows visibility across the whole operation, making it important to senior tech positions. While advancements in software development and testing have come a long way, there is still room for improvement.

article thumbnail

520: The future of AI in product management – with Mike Todasco

Product Innovation Educators

The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customer testing, and marketing content creation. Product managers can use AI to help make their tests simpler. This methodology helps teams identify the core value proposition quickly.

article thumbnail

Driving Impact Through Influence and Experimentation: Key Insights from TPG Live

The Product Guy

For instance, a general example of successful experimentation could involve testing a new onboarding flow for a SaaS product. By running an A/B test on two variations of the onboarding process, a team might identify a version that reduces drop-offs and increases user engagement.

article thumbnail

Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models.

article thumbnail

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.