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Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions

Product Management University

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

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Strategic Roadmap Template

The Product Coalition

So you have done your planning and now want to communicate your roadmap to management or to the team. Here is a template that will help you not only communicate your roadmap better but also build it the right way from the get-go. When I left eBay my team prepared a farewell presentation titled “what’s your story?”.

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3 Product Marketing Myths to Dispel

Product Management University

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

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How Product Roadmaps Kill Outcomes [Dave Martin]

Userpilot

How is the outcome-based roadmap different from regular roadmaps? Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes.

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10 Tips for Effective Product Management Meetings

Roman Pichler

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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COVID-19’s Impact on Product Management; Upcoming Presentations

Good Product Manager

Product Management During a Market Crisis. Upcoming Presentations: Summer 2020. I recorded a webcast with John Hurley, Product Marketing Director at Amplitude: How to Make Smarter Product Bets with Customer Insights. I’ll be covering an always-popular topic Best Practices for Product Roadmaps.

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COVID-19’s Impact on Product Management; Upcoming Presentations

Good Product Manager

Product Management During a Market Crisis. Upcoming Presentations: Summer 2020. I recorded a webcast with John Hurley, Product Marketing Director at Amplitude: How to Make Smarter Product Bets with Customer Insights. I’ll be covering an always-popular topic Best Practices for Product Roadmaps.