Product Management University

FEBRUARY 15, 2023

Aspirational selling is a more tantalizing flavor that separates you from the pack and makes your products the clear choice. Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. I understand how those priorities are impacting [department where your products are used]. Here’s the drill.

Product Research 130

Product Research Document Demo B2B 130

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 94

B2B Analytic Tools Feedback Software Data Visualization 94

Product Talk

MAY 13, 2020

I’m excited to add Hope Gurion as an official author on Product Talk. Be sure to read to the end for an exciting new announcement. A well-defined outcome provides a focal point for the product team and serves as a guiding light for their discovery efforts. We rarely see teams that are responsible for driving product outcomes.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

Userpilot

MAY 1, 2024

There is a ton of product management advice out there, but most of it is generic tips repeated over and over again. With a self-named newsletter and podcast, Lenny is a widely followed product expert. Try Userpilot and Take Your Product Management to the Next Level Get a Demo 14 Day Trial No Credit Card Required Who is Lenny Rachitsky?

Feedback Software 76

Feedback Software Analytic Tools User Testing Customer Feedback 76

Lenny Rachitsky

APRIL 11, 2024

Brought to you by: • WorkOS —The modern API for auth and user identity • Eppo —Run reliable, impactful experiments • CommandBar —AI-powered user assistance for modern products and impatient users — Todd Jackson is a Partner at First Round Capital. Likely a pre-seed or seed-stage company.

User Testing 96

User Testing Framework Product Marketing Marketing 96

Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). Customer retention and new sales are always the key drivers. Finding user problems.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Mixpanel

FEBRUARY 27, 2023

We kicked off this year by introducing our vision for transparent pricing that would make it as frictionless as possible for companies of all sizes to get started with product analytics. Or see our new pricing page yourself to get started. Or see our new pricing page yourself to get started.

Analytic Tools 111

Analytic Tools Customer Experience User Friction Events 111

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Understanding B2B Personas and the Link Between Them. It’s the department persona.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 94

B2B User Testing Research Software Analytic Tools 94

Lenny Rachitsky

FEBRUARY 13, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. PM and VP roles), and my new swag store (great gifts for your favorite PM, or yourself!). PM and VP roles), and my new swag store (great gifts for your favorite PM, or yourself!). Enter my friend Kristen Berman.

Data Visualization 104

Data Visualization Product Research User Testing Research Software 104

UX Planet

JANUARY 18, 2024

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. UX research is an integral component in creating user-centric products. The importance of UX research for enterprise customers and B2B companies cannot be overstated, particularly for mature SaaS providers and startups.

Data Visualization 86

Data Visualization User Testing Research Software Product Research 86

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? Let us start with understanding the difference in those two types of products. It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers.

B2C 52

B2C B2B Reporting Tools User Testing 52

The Product Coalition

DECEMBER 31, 2023

As a product leader, your role entails much more than leading the product itself. Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry.

User Testing 102

User Testing Workshop B2B Leadership 102

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 90

Analytic Tools Feedback Software Research Software User Testing 90

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. Micro-segmentation is specific to the actual customers using your product, not their business as a whole. Let’s get started!

Analytic Tools 75

Analytic Tools Customer Experience B2B Data Visualization 75

Intercom, Inc.

JUNE 10, 2020

Let’s talk about that trickiest of subjects: Product Judgment. Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Userpilot

JULY 2, 2022

While a price increase announcement can be seen as negative news for your customers, communicating it right will help you ease the tension and retain your customers. The most important thing is to use different channels including in-product communication , email, social media, and website.

User Testing 87

User Testing Feedback Software Customer Experience Customer Feedback 87

Intercom, Inc.

FEBRUARY 11, 2020

Here’s three better ways to create retention campaigns that feel genuine and actually work: Focus on how your product helps. 1: Focus on how your product helps. A commercial relationship is based on an exchange of value: the business provides a product or service, and the customer pays for it.

Customer Experience 282

Customer Experience Onboarding KPIs Differentiation B2B 282

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  Why is this so critical to Product Management and the larger maker organization? 

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Usersnap

SEPTEMBER 12, 2023

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. If you are providing more value to your customers, then let your product be appreciated at the price it deserves. What is a pricing survey?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

The Product Coalition

OCTOBER 12, 2020

Two weeks later, we started to have concerns over our product and vision. How we got fake indicators of momentum We launched our product on 03/10, one week before the Covid lockdown in the US. Our product was a script that you put on your website so it unblocks your analytics when they are blocked by any kind of content blockers.

Startups 167

Startups Data Visualization KPI Analytic Tools 167

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. Losing trust by how you communicate pricing. What are these hiccups?

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. Losing trust by how you communicate pricing. What are these hiccups?

Research Software 91

Research Software User Testing B2B Software Review 91

The Product Bistro

MAY 26, 2016

Segmentation is crucial to effective pricing strategies. You can often target addressable segments with different prices, giving opportunities to both increase volume (units shipped) and profit. It is also crucial in new product development. It is also crucial in new product development.

Marketing 170

Marketing B2C Data Visualization B2B 170

ProductCraft

JANUARY 21, 2022

On this week’s episode of Product Love, I sat down with Dan Balcauski, founder and Chief Pricing Officer of Product Tranquility. Product Tranquility is a consulting firm that helps high-volume B2B SaaS CEOs define pricing and packaging for new products.

B2B 52

B2B Consulting 52

Userpilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. But if you’re working on a B2B product with a sales force, odds are you know what I mean.

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Research Software 82

Pragmatic Marketing

MAY 21, 2019

Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on Amazon, you’ve probably noticed the increased use of AI in our day-to-day lives. For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

Pragmatic Marketing

MAY 21, 2019

Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on Amazon, you’ve probably noticed the increased use of AI in our day-to-day lives. For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

UX Studio

MARCH 30, 2024

You would generally use this type of recruitment when you need participants with experience with the product or service the research focuses on. Disadvantages When you try to reach a new target audience, recruiting existing users won’t provide accurate results. Building a panel of B2B users creates a valuable resource.

User Testing 66

User Testing Research Software Customer Experience Product Research 66

The Product Guy

MAY 4, 2019

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Senior Product Manager @ Truveris (New York, NY).

B2B 94

B2B Engineering Positioning Product Management 94

Department of Product

JANUARY 17, 2023

Alternative Product Business Models The rise of the microsubscription and more as an alternatves to ad funded models The world, as always, is changing – and keeping on top of trends that matter to product teams is an essential part of succeeding in building winning products. All roles, however, require business skills.

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. “With ABM, businesses treat each account as a market of one” How ABM differs from traditional B2B sales. 4 benefits of account-based marketing.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 108

Technical Advisors Product Research Analytic Tools User Testing 108

Lenny Rachitsky

DECEMBER 27, 2023

Then emphasize retention, making the product more valuable with continued use. Finally, dominate the market by focusing on growth within your existing market, expanding use cases, and then scaling into new markets. When users engage with and complete the core action of the product repeatedly, it becomes more retentive for them.

Framework 89

Framework Startups B2B Customer Experience 89

Gainsight

NOVEMBER 1, 2022

Volatile energy prices. In this new normal, success is all about the trifecta of efficient, durable growth anchored in customer lifetime value and profitability. New growth avenues. B2B companies like Box and Notion and B2C companies like Spotify and Headspace are a few great examples of PLG-led companies.

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52