Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

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Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

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Onboarding KPIs Product launches Analytic Tools Feedback Software 96

ProductBoard

NOVEMBER 17, 2023

Getting a product to market successfully takes significant planning and research, resources, and time. With so much invested in transforming an innovative idea into a tangible offering, it’s not enough to build the product—you need consumers to buy it.

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Product launches Strategy User Testing Product Research 105

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

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bpma ProductHub

NOVEMBER 11, 2019

by Scott Hilton – On October 11, 2019, the Product Executive Forum(PEF) held another well attended meeting. This month’s topic was product launches. According to research from Robert G Cooper only 1 in 7 product launches succeed. Since the…

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Product launches Product Research Product Strategy Strategy 211

Mind the Product

MARCH 30, 2022

What are the keys to a successful product launch, and how do you make sure you have all the right components upon release? We spoke to launch expert, Derek Osgood, to gain all of the key insights. [.]

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Product launches 147

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.

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Onboarding KPIs Product launches Analytic Tools Feedback Software 97

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

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Product launches Product Research User Testing Research Software 97

ProductPlan

MARCH 31, 2022

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world. And so much more!

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Intercom, Inc.

JULY 22, 2019

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. How does it work?” “Why

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Product launches User Testing Article Customer Feedback 177

ProductBoard

DECEMBER 14, 2023

What is a product launch plan, and why is it important to the overall product development strategy? To answer this question, we must understand product development’s ultimate purpose. Product development is the process of conceiving, designing, and bringing a new or improved product to market.

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Product launches Strategy Development Marketing 52

ProductBoard

DECEMBER 13, 2023

Your product launch strategy will shape customer perception and determine market adoption, so it’s critical to build an effective product launch checklist to support.

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Product launches Framework Naming Strategy 52

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. find value differently in your product.

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Product launches Strategy User Testing Product Research 111

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

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Product launches User Friction User Testing Messaging 170

Roy Madden

JUNE 23, 2022

Easily track the latest product launches in your industry with Feedly’s AI engine. Keeping up with your competitor’s latest product announcements in real-time is close to impossible. We’ve added Product Launches to the list of strategic moves Feedly’s AI Engine understands. Popular product launch use cases.

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Product launches Artificial Inteligence User Testing Differentiation 103

The Product Coalition

JANUARY 11, 2023

When they finally are able to stir their “gajillion-megaton” aircraft carrier of a product — you’ll be way out in the distance. Special thanks to Tremis Skeete, Executive Editor at Product Coalition for the valuable input which contributed to the editing of this article.

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Research Software Product launches Technology Data Visualization 158

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

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Product launches Customer Experience Product Research User Testing 52

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

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Product launches Product Research Customer Experience User Testing 154

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

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Product launches Research Software User Testing Differentiation 52

Product Innovation Educators

NOVEMBER 14, 2022

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. We took what we learned from cities we had already launched in and applied it to cities we were about to launch in.

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Product launches Development Team Review Technical Review Customer Feedback 94

ProductPlan

FEBRUARY 8, 2022

What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Timing the release to capitalize on external factors that might bolster attention and interest in the product launch.

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Product launches Customer Experience Management Management 40

Userpilot

MAY 12, 2022

How to run new product announcements successfully. There are three ingredients to a successful product announcement: planning, timing, and placement. Don’t skip the new product announcement planning process. Find the best time for your new product announcement. New product release announcement email.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. 9 Tips for Creating a Great Product Launch Training Program.

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Product launches Onboarding KPIs Feedback Software Research Software 59

UserInterviews

MARCH 1, 2023

What makes a winning product launch? Derek Osgood shares specific tactics he uses to plan, execute, and succeed at product launches.

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Product launches 52

Centercode

APRIL 10, 2023

We defined what a product launch blog is, and why it's important. We also provided a step-by-step guide on how to write a product launch blog post, including defining your goals, identifying your target audience, determining your key message, and including social proof.

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Product launches Blog Messaging 52

ProductPlan

JULY 14, 2022

Thankfully, few product launches fail in such spectacular fashion as those examples. More often than not, product launches simply fall flat with the market, and often lack true product-market fit. If it’s not a lack of words, what makes communication and organization ineffective during a product launch?

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Product launches Customer Feedback User Testing Customer Experience 52

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. 9 Tips for Creating a Great Product Launch Training Program.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

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Research Software Feedback Software Onboarding KPIs Product launches 97

Product Management University

JUNE 12, 2018

When do most Product Managers start thinking about the product launch? The answer: stop treating the product launch as an afterthought and start involving other departments at the beginning of the planning process so they can create their launch to-do lists early in the project. Related Article.

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Product launches Demo Article Customer Experience 100

The Product Coalition

MAY 13, 2020

Informing the general public about your new product and how it can benefit them is easy when using the power of email marketing. Below are some tips on devising a great product launch email marketing campaign. An Engaging Email Design Simply filling your product launch emails with large chunks of text can be disastrous.

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Product launches Product Marketing User Testing Marketing 118

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

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Product launches Product Research Customer Experience User Testing 117

Intercom, Inc.

FEBRUARY 21, 2018

Converting this traffic into actual paying customers is the hardest part and for this reason we strongly believe arming your sales team with live chat is a key component to your launch strategy. The post How to use live chat for a product launch appeared first on Inside Intercom.

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Product launches Customer Experience Messaging Startups 199

Centercode

APRIL 10, 2023

We outlined the key stages of a successful product launch, emphasizing the importance of planning, execution, and continuous engagement. We shared essential tools, best practices, and strategic insights to guide you through the launch process.

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Product launches 52

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

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Feedback Software Research Software Product launches User Testing 96

ProductPlan

MARCH 29, 2023

Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. To add more complexity to this issue, these teams handling the launch processes typically coordinate their efforts in a tool that is entirely separate from the product roadmap.

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