The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.

Technical Review 398

Technical Review Product Management Product Manager Research Software 398

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Mind the Product

JULY 30, 2020

Developing your product strategy and communicating your product roadmap is a continual improvement process. The post 4 Ways to Level-up your Product Strategy appeared first on Mind the Product.

Product Strategy 203

Product Strategy Strategy Roadmap User Testing 203

Productside

APRIL 2, 2025

But instead of telling a clear, compelling story, they send out a spec or share a roadmap deckand hope it gets read. Its a strategy for getting things done. How to Build a Product Storyboard (Without Being a Designer) You dont need a design background or fancy tools. Dean said it best: If your idea isnt seen, it isnt understood.

Data Visualization 177

Data Visualization User Testing Product Research Reporting Tools 177

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a roadmap.

Product Strategy 158

Product Strategy Roadmap Strategy Vision 158

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 180

Technical Review Product Strategy Strategy Workshop 180

Product Management University

MARCH 5, 2025

Portfolio Strategy Forget every product team working in their own little silo. A portfolio strategy starts with the customers top business priorities, and then every product becomes a lever for delivering value that actually moves the needle for them. Product Marketing This is where the magic happens.

Customer Experience 130

Customer Experience Workshop Positioning Product Marketing 130

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 157

Startups Strategy Technical Review B2B 157

The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.

Roadmap 174

Roadmap Data Visualization Customer Experience User Testing 174

The Product Guy

JUNE 20, 2019

This is achieved through aligning vision and strategy and communicating that alignment relentlessly. It takes a village to successfully manage a product and as a product manager, you will become the central hub within your company for a lot of critical information about your products, market, clients, competitors and prospects.

Product Research 379

Product Research Feedback Software User Testing Technical Review 379

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 313

Weak Development Team Product Management Product Manager User Testing 313

Roman Pichler

MAY 5, 2020

This includes describing their functionality, interacting with development teams, participating in product discovery and strategy work, and helping evaluate feedback and data. I regard feature and component owners as members of a product team , a group of product people who collaboratively manage a larger product.

Feedback Software 392

Feedback Software Product Research Weak Development Team User Testing 392

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 147

Product Strategy Strategy Research Software Product Research 147

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 344

User Testing Product Research Weak Development Team Customer Experience 344

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Paid marketing activity will be important here, as will brand equity. Entry level application (<$5,000 p.a.).

Strategy 195

Strategy Customer Experience Inbound User Testing 195

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

The Product Coalition

OCTOBER 30, 2022

Roadmaps require massive prioritization. It’s nice, but there is a much higher level of prioritization that needs to happen and would impact your roadmap much more. The same happens with your roadmap. Your roadmap must serve the company’s (business) goals , and therefore that’s where you need to start. Photo by Anete L?si?a

Roadmap 147

Roadmap Travel User Testing Leadership 147

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. You’re sandwiched right between product management and sales.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

The Product Coalition

JUNE 18, 2023

touches on what startups should and shouldn’t do when striving for product-market fit. Perhaps that’s why Enzo Avigo, CEO of June , reportedly recommends several “dos” and “don’ts” on LinkedIn on how startups can navigate their journey towards product-market fit. Your product changes too fast. CEO of June.so

User Testing 147

User Testing Startups Product Marketing Marketing 147

Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. Now comes the execution, and the devil is always in the details.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Co ntinuous Product Discovery.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

The Product Coalition

MAY 9, 2021

When I talk about roadmaps with younger product leaders, I often hear things like “we don’t need one, we are agile” or “why build a roadmap when things will surely change”. The roadmap sets the strategic direction of the company, and when built right it also doesn’t have to change that frequently, despite your agility.

Agile 158

Agile Roadmap Feedback Software User Testing 158

Userpilot

APRIL 30, 2025

As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. This makes users feel that the product has tons of capabilities and is easy to use. Increase app users with a referral marketing strategy.

Feedback Software 66

Feedback Software Analytic Tools Data Visualization User Testing 66

Product Innovation Educators

JANUARY 20, 2020

How product managers can use the Planning Canvas to go from an idea to making money. A CEO I worked for used the strategy to “create a plan for the plan.” It was a good strategy for taking action and moving forward. It is an organized canvas consisting of six categories for creating a product plan.

Product Research 271

Product Research Framework Research Software Vision 271

Product Management University

OCTOBER 19, 2023

If you’re practicing traditional product management, your risk of building, marketing, selling, launching and delivering a collection of lower-value features goes up significantly because product managers aren’t collaborating to collectively move the needle on the customer’s top strategic priorities (no portfolio vision or strategy).

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Lenny Rachitsky

NOVEMBER 19, 2024

Below, Hilary Gridley , director of product management at WHOOP, shares strategies she’s learned to leverage the latest AI tools to not just become a better manager but to level up her entire team. You can implement a similar approach in any area where you provide consistent feedback, such as PRDs, presentations, or roadmaps.

User Testing 129

User Testing Customer Feedback Feedback Software Reporting Tools 129

Product Management University

MARCH 16, 2023

A typical product backlog is, to put it simply, a prioritized feature to-do list. It is a list of tasks to be completed, items to be added, and features to be implemented as part of the product roadmap. The product backlog further distills the roadmap into smaller chunks of work in order of development priority.

Customer Feedback 246

Customer Feedback Customer Experience Roadmap Agile 246

Intercom, Inc.

APRIL 21, 2021

You can innovate (generate new, different, better ways of doing things) at the business model level, at the product strategy level, at the product execution level. You can have an innovative go-to-market strategy. The importance of product-market fit. There are always product gaps. innovation).

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219