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“What is your ProductStrategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This is the way we were taught to think about ProductStrategy. This isn’t a strategy, this is a plan. ProductStrategy Animation.
I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.
While it would have been easy to blame the productstrategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. The productstrategy was sound, but we hadn’t translated it well. You’re rethinking transportation itself using physics as your guide. Hello, recumbent bikes.
How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your productstrategy is hard work. Example of core attributes for transportation If you have satisfied users, the chances are that they are choosing you over competitors for concrete reasons.
Ford Model T revolutionized transportation and powered multiple other revolutions. In our world, this would have been considered a great productstrategy. As you are reading this, replace Ford’s car with your own product. What people usually call strategy is in many cases just a general direction. By ModelTMitch?—?Own
For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a productstrategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. What do these product vision have in common?
HiveMQ powers use cases in automotive, energy, logistics, smart manufacturing, transportation, and more. As the VP of Product Management at HiveMQ, Yury oversees HiveMQ product discovery and delivery by the Product & Engineering team.
” In Indonesia, two-wheeled bikes are the primary means of transportation, something Grab has to consider when building hyperlocal experiences (Photo: Shutterstock). As product management lead, Bernard and his team have had to focus on building hyperlocal experiences in eight other countries and over 250 cities.
Assume that some of your team may need more (short-term) help around cross-functional strategies, complex planning or other “deep thinking” tasks during this very stressful period. Then Onto Crisis ProductStrategies. If you can, make extra time to review their work and coach them through tough assignments.
It is far easier to bury your head in the sand, cross your fingers that your little product won’t attract enough attention to merit a lawsuit, and convince yourself that your product doesn’t need to think about accessibility – why would someone with disabilities want to use it anyway?
The buzz just before the launch of his Segway personal transporter was astonishing. South Park devoted an episode to making fun of the hype before the product was released. Famously, back in 2001, inventor Dean Kamen was going to change the world. Tech investor John Doerr posited that it would be more important than the internet.
.” While that might be a good starting point, we’ve also gone ahead and included a few prompts and ideas-based product management tasks that can be time-intensive. ” “You are a product manager working on a product that is a direct competitor to Uber in the Central European market.
MTA launched Transit Tech Lab in late 2018, an accelerator program for public transportation solutions. Since MTA will not get around to issuing OMNY subway cards until 2021, this will cause a gap in thorough understanding of ALL of its commuters. Regardless, the future looks bright.
To succeed in this new technological era, companies from small startups to huge enterprises are realizing they need a solid IoT productstrategy and they need product managers to help in this area. Transportation. Smart cities. Smart buildings. Healthcare. Manufacturing. Agriculture.
I have a bit of a history with the concept of ‘good enough’, from satisficing in sprint planning (2008) to Kano analysis for product managers (2009) to trying not to miss the mark in problem solving (2012) to understanding intent and satisfying customer needs (2014).
They are seeking a Mobile Product Manager to lead the innovation and expansion of their field service mobile application across iOS, Android, and various third-party integrations. Candidates short profile Aleksandra has experience driving productstrategy, user experience, and feature prioritization in mobile game development.
Elon Musk has put out some of my favorite product vision walkthroughs. For example, here is a video from 2016 that showcases the vision for SpaceX's Interplanetary Transport System which aims to bring the first manned crew to Mars.
You’ll find platforms across many industries, from transportation to book publishing. For a product manager, managing your platform is different from managing your product. AirBNB, Amazon, Salesforce, and Uber are just some examples of platforms that have become massively successful in recent years.
Yes, as we’re well aware, the buyer is not purchasing a product, but rather a solution to his problem. But a skateboard and an automobile are completely different modes of transportation, designed for different audiences, and each is ridden with a completely different goal in mind.
Problem: Too much time spent on transportation. “To spend less time working and more time on my personal projects.” To improve my knowledge and skills.” So I can grow a business out of them.” It could be used for greater things. Once the real issue is revealed, then solving it should be the desired outcome. ?
Founded in 2018 with a mission to make public buses the most convenient transportation solution, Blaise Transit uses an AI-based software platform enabling transit agencies to run on-demand bus services using existing vehicle fleets and bus stops. The ProductStrategy: How We’ve Helped Blaise Transit. cities since January 2020.
Let’s go over some strategies to improve your customer sentiment score: Improve customer experience based on feedback insights, prioritizing areas of dissatisfaction to enhance customer satisfaction. Track customer sentiment score to measure the effectiveness of productstrategies and identify areas for improvement.
With a background in Business Administration, Management, and Leadership, he has vast experience as a Business consultant, Product strategist, and now as an Innovation Portfolio Lead. With his help, in this episode, we delve into the creation of Budapest GO, a game-changer application for public transport in Budapest.
Bain Public’s SOAP™ methodology and tool offers a full picture of your productstrategy, tactics, metrics and roadmap all in one place. This is the reason why many businesses fail, so the question to many business owners out there is this: are you confident that your engineering team is building the right features?
We pack our bags, select our mode of transportation, and set off with no intention of deviating from the plan. In the world of product, nothing helps keep the team on track better than a strong product vision and a productstrategy backing it up. Align Behind Your Product Vision. Alignment Begets Autonomy.
Bain Public’s SOAP™ methodology and tool offers a full picture of your productstrategy, tactics, metrics and roadmap all in one place. We're excited to announce we've expanded our footprint into Toronto and the USA by setting up an office in Downtown San Francisco's SOMA district.
During the last 3 years of growing Bain Public in Canada, we’ve got to work with the best in-bred Canadian startups and organizations, such as WatchMojo (MediaTech) TrackTik (SecurTech) OnDeck (FinTech) LiveScale (E-Commerce) Timechain (Cryptocurrency) Blaise Transit (CleanTech and Transport) We're now in Silicon Valley!
There are several variations to consider: Customer satisfaction or CES surveys help you figure out areas of frustration and pain points with different aspects of your product and brand. The last thing you want to do when asking users to complete long-form surveys is to be transported to another site.
Get in touch with us , and let’s discuss your current product design challenges. The Wandr studio is a young productstrategy and design company headquartered in Los Angeles, USA. Beyond is an award-winning product design company honored at the San Francisco Design Week 2020. . Wandr Studio.
The six-week process was one step in the right direction and then really clamping down—I think when we had a change of CEO, he introduced this productstrategy board: Here’s the set of five people that get to have an opinion about the priorities. Productstrategy board. You were at the productstrategy board level.
At a recent Brainmates Product Talk, Strategyzer’s ProductStrategy and Innovation expert Frederic Etiemble shared his insights on the best practices for designing a value proposition and explained the importance of understanding your customers’ pains, gains and jobs to be done as part of this process.
On the one hand, as the CEO, you have to design, build and nurture the product team and help them drive productstrategy and goal alignment. Their product boosts the efficiency for mass transportation worldwide with an AI-based on-demand bus platform and predictive intelligence dashboard.
While you may not have the budget or time to jet off to a different location or rent a fancy executive conference center for an off-site, there are plenty of cheap and easy ways to transport the entire team to a new locale for a day or two of discussions and planning.
At a recent Brainmates Product Talk, Strategyzer’s ProductStrategy and Innovation expert Frederic Etiemble shared his insights on the best practices for designing a value proposition and explained the importance of understanding your customers’ pains, gains and jobs to be done as part of this process.
Product Positioning – Case Study – Arcimoto Arcimoto (NASDAQ: FUV) is an electric vehicle company based in Eugene, Oregon. The company’s mission is to catalyze the shift to a sustainable transportation system. A deep dive into the tools, frameworks and processes used by product managers from top companies.
As a product professional, your job is to lead, not follow. Remember, when Henry Ford asked people to describe their vision for improving transportation, they suggested a faster horse. When it comes to what they want from your product, your customer isn’t always right. Your users don’t always know what they want.
So does Des Traynor in his talk on “ Productstrategy in a growing company.” It made sense because both were doing the same job “transporting users to the desired destination. I am going to use Des’s example here. Des said that “satisfy my hunger” is the progress that many foods can be hired to make.
The following are some industries where eCommerce product managers earn the most. An ecommerce product manager is responsible for the development and optimization of online retail products and platforms. They work on creating and enhancing features that improve user experience, drive sales, and meet business goals.
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