Product Innovation Educators
JANUARY 10, 2022
She cofounded the Radical Product Thinking movement of leaders creating vision-driven change, along with authoring the book Radical Product Thinking: The New Mindset for Innovating Smarter. We need to become more vision-driven and think of our product as a mechanism for creating change in the world. Why does that world need changing?
Product Management University
FEBRUARY 25, 2020
Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Create one customer-facing vision for the portfolio, something that’s strategic to every customer, and then create a tactical business goal for each product that supports the portfolio vision.
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Product Management University
AUGUST 5, 2019
Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Create one customer-facing vision for the portfolio, something that’s strategic to every customer, and then create a tactical business goal for each product that supports the portfolio vision. Sales Training.
Mind the Product
SEPTEMBER 1, 2017
Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! Your roadmap needs to tell a story of how you’re going to reach your product vision.
Amplitude
MARCH 11, 2020
You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Start with company vision and direction. To reiterate the obvious, the leadership team needs to set the company vision and direction. Everything flows from this vision. You can align on direction.
Intercom, Inc.
JULY 5, 2018
His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Distilling the 40,000-foot vision. It was so fun.
Intercom, Inc.
JULY 5, 2018
His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Distilling the 40,000-foot vision. It was so fun.
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