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Product Managers Discover Older Customers

The Accidental Product Manager

If this is the case, what you have done to make it easy for them to use your product? If the answer is “nothing”, then you are like many other product managers who have not taken the time to study their customers and customize their products for their unique needs.

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479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez

Product Innovation Educators

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. In 2008, the Boomer generation reached an age where there was some decline in preference for beer.

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The Transition From Customer Success to Product Management

ProductCraft

If you had told me, a fresh 2008 graduate with a master’s degree in social work, that I’d eventually be working at a fast-growing tech startup as a product manager, I’d have laughed. Read more » The post The Transition From Customer Success to Product Management appeared first on ProductCraft by Pendo.

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Best-Selling Product Management Book Updated With Post-Covid Business Landscape In Mind

Sequent Learning

The Product Manager’s Desk Reference has been updated for a post-Covid world while providing a reliable resource for product managers to excel in their role. This book often referred to as the “bible of product management” was originally published in 2008 and 2014. Tate Atkinson. email us here.

Books 52
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Paying It Forward

Mironov Consulting

Feels like 2008 to me. I remember major tech downturns in 1985, 1992, 2001 and 2008.  Especially  They offered encouragement, contacts, and bits of contract product work that tided me over.  (Even  (Even though most didn’t really know what product management was.  Especially 2001.  I

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The Six Essential Books that Every Product Manager Should Read

Mind the Product

I always tell the participants of my workshops that as a Product Manager you should be voraciously curious about what’s happening in the field. Here are some of the first books I read after getting into product management. I spent a few years working as a consulting Product Manager at Pivotal Labs.

Books 108
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Recognizing Longevity

Mironov Consulting

” And here’s one token that’s close to my heart: a 2008 memento from the first Product Camp — which I misnamed P-Camp. Here’s the list of 2008 P-Camp presenters and sponsors. The events were different, but with the same message: “we’ve all pulled together to accomplish something important.”

Startups 122