UX Planet
MAY 1, 2025
After years of digital innovation, many financial apps still drown users in dataand miss what really matters: how people feel about their money. At UXDA, we see a radically different path: by applying neuroscience and neuromarketing, weve found that tapping into users emotional motivations can transform their entire financial journey.
Product Management University
JUNE 12, 2024
Customer Advisory Boards (CABs) are still the best bang for the buck when it comes to “customer discovery,” not to be confused with user or product discovery! Over the years, I’ve had the privilege of facilitating numerous customer advisory boards for my clients. More on that later.
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Product Innovation Educators
MARCH 4, 2024
PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976 and contributing research and knowledge to our discipline for nearly 50 years. Right now, consumers are changing their behavior. At Molson Coors, we’re a consumer-centric organization.
Product Innovation Educators
JULY 18, 2022
However, I find market-driven innovation is more common—the wants and unmet needs of customers are first discovered and then solutions are considered. 3:21] How do you view the value of pure research and market-driven research? customer interaction with an existing product. We look for sensors to sense the market need.
Intercom, Inc.
MAY 1, 2018
Convincing potential users to sign up for your product isn’t easy. The latest batch of billion-dollar companies are built on high customer retention. They help their users be successful, and that means providing great onboarding. I’ve been working with my co-founders since 2007-2008. This was around 2010.
UX Planet
FEBRUARY 10, 2024
In the field of UX research, Systems Thinking can bring many benefits to strategic planning, allowing for a broader and more integrated view of the user ecosystem. Feedback loops: a system’s outputs affect its inputs, creating loops. Understanding the various stakeholders involved in the ecosystem beyond the direct user.
Mind the Product
MAY 18, 2021
In 2008, Columbia University sociologist Sudhir Venkatesh published his first book, Gang Leader for a Day: A Rogue Sociologist Takes To The Streets. A few years later, that got the attention of Mark Zuckerberg, which led to a role working in Integrity for Facebook, and later, as Director of Social Science Research and Health Research [.]
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