Intercom, Inc.

APRIL 26, 2018

When I started writing about this in 2011, the general sentiment was these companies just got lucky, right? Third-party studies have taken the search results from Google and Bing and stripped out the branding so that people in the study couldn’t see which was which. There haven’t been any changes since the book came out in 2014.

User Testing 223

User Testing Research Software Product Research Weak Development Team 223

Modus Create

MARCH 9, 2021

You’re going to finish your book and continue building your brand. Exactly two years later in March 2011, they co-founded Modus Create. The two eventually joined forces in 2011 and Modus Create was founded with HQ in Reston, Virginia. Explore open positions at Modus Create. Outcomes Over Outputs. Interested?

Magazine 76

Magazine Consulting Education Enterprise 76

Intercom, Inc.

DECEMBER 28, 2022

For one, Eoghan McCabe , our Co-founder and Chairman, returned to the role of CEO , the position he had held from our founding in 2011 until 2020 – and he is bringing a renewed focus on the customer service space, so you can expect to see even more innovation from us in that area. Niamh O’Connor , Brand Editor.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

UX Planet

JANUARY 23, 2024

In 2011, right as Facebook was at the peak of their upward momentum, public sentiment was beginning to turn against the company for the first time, less than a year after The Social Network came out. And Google were ideally positioned to do so. But, by 2011, social networks were an appliance, not a nightclub.

Feedback Software 93

Feedback Software User Testing Customer Experience Customer Feedback 93

Intercom, Inc.

FEBRUARY 4, 2021

But his current venture is more personal to him, and is he says born out of a motivation to create something that would make a positive impact on the world, rather than just make money. And we sold that to Rupert Murdoch in 2011 for about 80 million bucks. And so, our teams it’s a huge motivator for them.

Reporting Tools 183

Reporting Tools Transportation Travel Data Visualization 183

UX Planet

DECEMBER 19, 2023

I’m at a point in my career, where I’ve been fortunate enough to have shipped quite a few brand new products/applications, and also have been involved in quite a few redesign endeavors, for products that had been either “shelved/backlogged” or been in the market for a considerable amount of time (and in dire need of a full “re-engineering” process).

Feedback Software 98

Feedback Software User Testing Analytic Tools Research Software 98

Mind the Product

APRIL 18, 2017

Jeff has worked in various roles and leadership positions at iXL, Fidelity, AOL, WebTrends, and TheLadders. Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design.

Research Software 89

Research Software User Testing Customer Experience Workshop 89

Lenny Rachitsky

FEBRUARY 13, 2024

Their analysis builds on a compelling 2019 WTP field study and an in-depth comparison from 2011. Clearly, they’ve figured out positioning. You have two levers to do this: (1) change your prices and (2) change your positioning. Below, I’ll run through the different methods and pros and cons. Probably not $960 a year.

Data Visualization 131

Data Visualization Product Research User Testing Research Software 131

Userpilot

MARCH 5, 2021

Switching to a paid trial maintained their revenue growth and changed their brand positioning for the better. Product positioning plays an important role as well. In 2011 Ahrefs was just a website with a free backlinks explorer search option. When you want to define your brand as a “premium” solution.

User Testing 98

User Testing Data Visualization Customer Experience Customer Feedback 98

Userpilot

JULY 6, 2021

Richard Rumelt touches on this in his book Good Strategy, Bad Strategy (2011): ”A good strategy is a way through a difficulty, an approach to overcoming an obstacle, a response to a challenge. Teams structured by function focus on aspects like sales enablement, product launches, brand positioning, and market intelligence individually.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. It was 2011 when I started using Balsamiq. The Rectangles is a digital design company that is innovative in many ways. One of Alina's web app projects.

User Testing 73

User Testing UX Data Visualization Research Software 73

The Accidental Product Manager

OCTOBER 1, 2018

Back in 2011 Spotify showed up and started offering a subscription music streaming service. As a product manager, who wouldn’t want to have a dominate position in the market that we are competing in? You would be responsible for the success of a brand that has over 1,800 stores sprinkled throughout suburban areas everywhere.

Marketing 72

Marketing Product Management Product Manager Entertainment 72

UX Studio: Product Management

FEBRUARY 26, 2019

This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world. They have worked with most of the big brands around the world, based around their very strong presence in the tech world of Silicon Valley. I have spent more than 15 years with UX design agencies.

UX 80

UX Data Visualization Research Software Analytic Tools 80

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. Loyalty comes from a strong relationship, which itself comes from repeated positive experiences.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

UX Studio: Product Management

SEPTEMBER 16, 2021

Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. Goodpatch was founded in 2011 by Naofumi Tsuchiya after moving to Tokyo, Japan, from the Silicon Valley. Business idea validation . Prototyping. Persona mapping.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Mixpanel

AUGUST 7, 2018

While Hinge was filing for incorporation in 2011, Tim was working as a customer support agent at Bonobos, the retail startup that’s now become the largest apparel brand ever built on the web in the US. Communing with customers.

Data Visualization 65

Data Visualization Customer Feedback User Testing Customer Experience 65

Amplitude

SEPTEMBER 19, 2019

And, in 2011, he founded Zoom. Elie Javice, VP of Tech Product Management and CRM at Restaurant Brands International. A positive dining experience is more important than ever before. Elie Javice leads the charge for building a positive CX for well-known brands including Burger King, Popeyes, and Tim Hortons.

Fractional VPE 8

Fractional VPE Feedback Software User Testing Data Visualization 8

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. It was 2011 when I started using Balsamiq. The Rectangles is a digital design company that is innovative in many ways. One of Alina's web app projects.

User Testing 40

User Testing UX Data Visualization Research Software 40

Intercom, Inc.

DECEMBER 31, 2019

It was in August 2011 that Marc Andreessen coined the famous phrase “ Software is eating the world ” in a Wall Street Journal op-ed. Apple survived the death of Steve Jobs in October 2011 under the thoughtful stewardship of Tim Cook, and continued to essentially be the iPhone company, while branching into wearables and services.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

Intercom, Inc.

MAY 14, 2018

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. 7X: You’re 7 times more likely to win a deal if you respond to prospects in less than an hour versus responding in two hours ( HBR, 2011 ). Engagement. 1.5X: In-app messages are 1.5

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Intercom, Inc.

AUGUST 26, 2021

But in 2011, Intercom was only a small group of friends, Eoghan McCabe, Ciaran Lee, David Barrett, and Des Traynor. The loyalty comes from the positive overall product experience, but also customer experience. We realized all businesses need a positive customer experience, and the tooling just wasn’t there.

Feedback Software 223

Feedback Software Analytic Tools Customer Communications Data Visualization 223

freshtrax

OCTOBER 17, 2019

They’re a regular part of our digital conversations with friends and family, and you’ve probably noticed their more regular appearance in brands’ marketing and communications. In 2011, Apple introduced emojis in their standard keyboard allowing global users to use emojis in their daily communication. Emojis are everywhere.

Marketing 107

Marketing Customer Experience Messaging Naming 107

Business of Software Conference

JULY 20, 2020

And the idea was you found an attractive position in an attractive industry – we used to teach this stuff – and then you would throw up entry barriers like crazy and protect that position for a long time. Dollar Shave Club launches in 2011. They launched lightning fast 2011. We had arcade games.

Weak Development Team 75

Weak Development Team Reporting Tools Research Software Data Visualization 75

svpg

SEPTEMBER 30, 2016

The new sales team, under Omid Kordistani, was off to a strong start selling keywords to large brands and placing the results at the top of the search results, highlighted as an ad, but still very prominent, much in the style that had been done in search results at other companies, including at Netscape where Omid came from.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Business of Software Conference

NOVEMBER 19, 2019

For those of you that don’t know, DataSift launched efficiently in end of 2011 with a proposition that was pretty hearty. Remember when social media was going to be all things about positive change for the world and people had big banners that said “thank you Facebook”? Information sharing is all positive.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. The state of tooling in 2010 or 2011 was that there was no Stripe, there was no subscription management and the idea of a SaaS economy was just nonsense. We incorporated in San Francisco on August 15th, 2011, I think.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Business of Software Conference

FEBRUARY 16, 2021

In 2011 we raised money. So the first time we raised it was like $650,000, which was more than it is now because it was in 2011. 38:26 James Avery, Kevel: But I remember one of the pivotal talks, I saw at BoS and kind of tied to where Adzerk was at the time, was, we raise money and 2011, like started scaling. 2:43 Mark: Yeah.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

freshtrax

OCTOBER 11, 2024

Falling for Pumpkin Spice My love affair with pumpkin spice began back in 2010 or 2011 when I was in high school. While the Pumpkin Spice Latte (PSL) recipe is mostly consistent worldwide—thanks to Starbucks being a global brand—the flavor experience can vary slightly depending on the barista or how a customer customizes their drink.

User Testing 59

User Testing Customer Experience Branding Product Research 59