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Customization vs Personalization: What’s the Difference?

AB Tasty

To overcome the digital noise, many businesses are aiming to enhance the customer experience with two approaches: customization vs personalization. What’s the difference between customization and personalization? Let’s take a deep dive together into the sea of information we have about customization vs personalization.

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Ask an expert: Yariv Azatchi on adapting to challenges and driving value to users in changing times

Mixpanel

Promo.com was founded in 2012 as a world-leading online video creation platform and cloud-based video-making service for businesses. We make it very easy to generate marketing and social media videos,, so businesses can promote their brand and expand their online presence as much as they want or need to. Tell me about the company.

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Things to Cover in Your Blog Content that Improves User Experience

The Product Coalition

As a content evangelist, we all want users to engage with our content, bring in more visitors, and expect them to stay for some time and read what you have written (it helps in improving the bounce rate). There are several methods to improve user experience (UX) matter on the blog.

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Product Management History: The Nineties, The Noughties, and Beyond

The Product Coalition

At the close of 2020, when we’re on the brink of entering a new decade, we thought it’d be a good time for a little history lesson. With more people entering the Product landscape than ever, now is a good time to help the newbies understand where Product Management came from, and how far the industry has come. Sound familiar?

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Webinar: What to Do Before and After a Mobile App Launch to Improve Customer Experience

Alchemer Mobile

How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible.

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10 Digital Transformation Examples from 10 Industries

Modus Create

A question that spawns a new answer every time it’s asked. It’s not a one-time project with a finish line but a strategic capability that helps teams evolve in a way that best suits their interests. AVP cut marketing costs for Audi by 30% and reduced its time to market from weeks to hours. What is digital transformation?

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Negative User Feedback? Handle it like Bill Gates!

Userpilot

A spate of bad reviews can be a serious obstacle to growth, retention and customer acquisition. But for SaaS companies – when it’s handled correctly – negative feedback can also be one of the fastest routes to improving your product, customer service and even marketing. How to learn from negative user feedback and improve.