Business of Software Conference

SEPTEMBER 1, 2022

Breaking Into Enterprise Customers at Shopify. It’s well known that moving your user base upmarket is challenging – but it can be done. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. What do they want? Sales Processes.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Mind the Product

FEBRUARY 20, 2019

He has a storied career across enterprise and consumer products, and has been a product manager since the pre-internet era in the early 90s. Teresa Torres, Product Discovery Coach. Teresa Torres, Product Discovery Coach. Recent clients include Allstate, Capital One, The Guardian, and Snagajob. See you in July!

Research Software 96

Research Software Analytic Tools User Testing Artificial Inteligence 96

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Ready to dive in?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Roman Pichler

JUNE 14, 2016

It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Is that a product? Or is the entire website the product? And how would others, including people from development, marketing, and sales, answer this question?

User Testing 208

User Testing Customer Experience Product Research Agile 208

Mind the Product

AUGUST 30, 2018

Mastering the Problem Space for Product/Market Fit by Dan Olsen. Quantifying Qualitative Research by Leisa Reichelt. Taking Your Product Across Cultures by Lisa Long. The Experience is the Product by Peter Merholz. The Importance of Listening to Your Customers by David Cancel. Marty Cagan.

Research Software 150

Research Software User Testing Customer Experience Product Research 150

bpma ProductHub

APRIL 30, 2017

Pouring over the latest neuroscience research and high performance coaching in her latest book “Kickass Confidence: Own Your Brain. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Cute puns aside, there is truth to these issues even today.

Development 150

Development Product Management Product Manager Management 150

Mind the Product

APRIL 11, 2018

While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Acquire and convert more users by perfecting the most direct path to realizing that benefit. We’ll look at two important lessons from opposite ends of its growth story.

User Testing 108

User Testing Customer Experience User Experience Naming 108

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. From there we put together a basic roadmap and started writing user stories. 2014 – Testing and Growing the Team.

User Testing 111

User Testing Weak Development Team Onboarding KPIs Customer Experience 111

Good Product Manager

NOVEMBER 12, 2014

Top Challenges for Product Management. At SiriusDecisions, we’ve recently been conducting research into the top priorities of product management leaders. We’ll be sharing more results from the survey in the “Priorities for Product Management Leaders for 2015″ webcast.

Product Research 92

Product Research Product Management Product Manager Management 92

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? it’s almost certainly doomed to fail.

User Testing 78

User Testing Technical Review Product Marketing Product Research 78

The Product Guy

JUNE 20, 2019

Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old.

Product Research 151

Product Research Feedback Software User Testing Technical Review 151

Mind the Product

MARCH 16, 2017

He was the product lead for growth and relevance at Twitter, growing Twitter’s active user base by nearly 10x. Josh was an early employee at LinkedIn and helped establish early models for user growth and launched v1 of LinkedIn Jobs. Nate then became the Chief of Research and Innovation at Tanner Labs, where he built O.C.

Research Software 75

Research Software User Testing Product Research Workshop 75

Gainsight

APRIL 12, 2023

Mistake #3: Not scaling based upon leading indicators We’ve had 3 periods in history where we scaled up way too fast: Early on, when we thought the enterprise opportunity for Gainsight’s Customer Success product was huge after closing *1* enterprise deal! Eventually, you end up with 2000 contract types for 1000 customers.

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Enterprise 52

Mind the Product

APRIL 18, 2017

He was the product lead for growth and relevance at Twitter, growing Twitter’s active user base by nearly 10x. Josh was an early employee at LinkedIn and helped establish early models for user growth and launched v1 of LinkedIn Jobs. Caitlin Kalinowski, Head of Product Design Engineering, Oculus.

Research Software 75

Research Software User Testing Customer Experience Workshop 75

bpma ProductHub

JANUARY 3, 2017

Product Management was still figuring out if it’s a necessary discipline in software companies. Pouring over the latest neuroscience research and high performance coaching in her latest book “Kickass Confidence: Own Your Brain. PM Lesson #1: Successful communication is the bedrock of Product Management. “Ms.

Product Management 105

Product Management Product Manager Management Management 105

Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014. Sign up for the webcast today !

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014. Sign up for the webcast today !

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014. Sign up for the webcast today !

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Intercom, Inc.

FEBRUARY 7, 2019

At Intercom, it’s that businesses should be able to talk to their users as humans. I spent about six years there – mostly running YouTube products. Then I left Google in 2014 to start Coda. The way I think about Intercom’s thesis is that businesses should be able to talk to their users as humans. Short on time?

Feedback Software 171

Feedback Software Reporting Tools User Testing Data Visualization 171

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? What evidence do you have to suggest that the features you’re building will actually matter to customers? Product managers and product leaders should have an inherent sense of what’s valuable to customers.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

The Product Coalition

AUGUST 2, 2018

INDUSTRY: THE PRODUCT CONFERENCE A three-day product conference based out of Cleveland, Ohio, Industry markets itself as the “world’s fastest growing product management conference.” This conference is a great way for PMs to network and explore new market trends. Come to learn and be challenged.

Events 60

Events B2B UX Workshop 60

Gainsight

MAY 7, 2019

Dan Olsen, Founder/Author of Lean Product. Dan Olsen is a well-known PM consultant and the author of the bestseller, “ The Lean Product Playbook ,” a practical guide to achieving product-market fit. Follow this Product industry influencer: LinkedIn | Twitter | Blog. Ryan Hoover, Founder of Product Hunt.

Technical Review 49

Technical Review Product Research User Testing Customer Experience 49

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Mind the Product

OCTOBER 27, 2016

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.

Customer Experience 154

Customer Experience User Testing Customer Feedback Weak Development Team 154

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. 3) power user curve showing a smile — with a big concentration of engaged users (you grow out from this strong core). When you buy users with paid ads, it’s even worse.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

The Product Coalition

FEBRUARY 14, 2022

How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. In algorithmic research, this is very prominent. Here’s how.

User Testing 137

User Testing Data Visualization Product Management Product Manager 137

Roman Pichler

APRIL 2, 2019

This led to a bloated, over-complicated code base and a product that was difficult to adapt and expensive to maintain. Rather than scaling prematurely, stay as small as you possibly can until you are getting close to reaching product-market fit. How minimal your product can be depends on its market.

Feedback Software 217

Feedback Software Research Software User Testing Customer Experience 217

Userpilot

OCTOBER 20, 2023

TL;DR Product-led growth is a GTM strategy that prioritizes the product as the main driver of customer acquisition, activation, adoption, and account expansion. PLG companies can spend less on customer acquisition also because of product virality inherent in some SaaS products. Product-led growth.

Feedback Software 84

Feedback Software Analytic Tools Data Visualization Customer Experience 84

Intercom, Inc.

JULY 4, 2018

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it. This led to an era of marketing-driven companies. No wonder marketing has a bad name in the tech industry.

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Intercom, Inc.

JULY 4, 2018

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it. This led to an era of marketing-driven companies. No wonder marketing has a bad name in the tech industry.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. 3) power user curve showing a smile — with a big concentration of engaged users (you grow out from this strong core). When you buy users with paid ads, it’s even worse.

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Brian Balfour

OCTOBER 13, 2017

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. When I joined HubSpot in January 2014 the mission was clear. Which is why the term Product Market Fit never sat right with me.

Framework 111

Framework User Testing Customer Experience Inbound 111

Userpilot

JANUARY 12, 2024

Funnel charts A funnel chart is useful in business contexts for tracking how visitors or users flow through a pipeline. The width of each part of the chart shows how many users make it to each stage relative to other stages. Measuring progression through sales and marketing funnels. Tracking marketing conversions , etc.

Data Visualization 93

Data Visualization Analytic Tools Onboarding KPIs Research Software 93

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. 2D animation video production is an exciting and super-creative process.

Airlines 155

Airlines Magazine Advertising Travel 155

PMLesson's Ace the PM Interview

SEPTEMBER 28, 2020

One of them was our co-founder Stephen Cognetta back in 2014-2015. When it comes to hiring, Google's HR emphasizes on ensuring the right culture fit before making a job offer. They are: Focus on the user and all else will follow. What hasn't changed, though, is the emphasis on 'Googleyness,' or Google's form of culture fit.

Reporting Tools 98

Reporting Tools Software Engineering User Testing Customer Experience 98

Intercom, Inc.

JANUARY 25, 2023

After all, if you can leverage your product to drive your organization’s growth, there’s no need to rely on an army of marketing and salespeople. Recently, he co-wrote the e-book Mastering Product-Led Growth , where he wrote about tactics for delivering personalized product experiences.

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118