Innovatemap

JANUARY 26, 2021

Innovatemap, a digital product agency and three-time Inc 5000 award winner, announced today the addition of five new hires, a new client delivery service, and a new location for service delivery. The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand.

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Good Product Manager

NOVEMBER 12, 2014

We’ll be sharing more results from the survey in the “Priorities for Product Management Leaders for 2015″ webcast. The webcast will be held on Wednesday, November 19, 2014 at 11am ET and is free to attend. — Jeff Lash (@jefflash) November 10, 2014. — Jeff Lash (@jefflash) October 28, 2014.

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Innovatemap

JUNE 9, 2021

They include conversations about product-led growth and career lessons with: Jason Becker, CEO of RICS Software and DyKnow. Becker describes lessons learned from the early “no” that kickstarted his professional journey and understanding your product’s place in the market. Learn more at betterproduct.community.

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Intercom, Inc.

JUNE 20, 2018

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Where does sales fit in at a company driven by product strategy?

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Gainsight

APRIL 12, 2023

But this process was also hard: We had to get alignment across Product, Marketing, Sales, CS and PS on what our end-to-end value (from 30K feet to 30 feet). But eventually, you hit the frontier of your initial Total Addressable Market and your new logos per year flatten out. So at Pulse 2014, I became a “grown up CEO.”

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Innovatemap

JANUARY 26, 2022

Our team can infuse that expertise into a founder’s product vision to reach product-market fit and scale as fast as possible,” says Innovatemap Executive Growth Partner, Christian Beck. “By Innovatemap is a digital product agency with a headquarters in Indianapolis and a second office in New York City.

B2C 52

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Business of Software Conference

SEPTEMBER 1, 2022

Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. What did Shopify do to make it work?

Enterprise 52

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ProductPlan

APRIL 9, 2020

Carlos González de Villaumbrosia has over 10 years of experience building teams and digital products in the US, Europe, and Latin America. Carlos founded Product School in San Francisco in 2014. Today, the company is the global leader in product management training with 20 campuses worldwide and a live online campus.

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Product Research User Testing Research Software Data Visualization 105

Mind the Product

AUGUST 30, 2018

We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! Mastering the Problem Space for Product/Market Fit by Dan Olsen. We Shape our Products, and Our Products Shape Us by Josh Brewer.

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Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

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Analytic Tools Research Software Feedback Software Data Visualization 52

bpma ProductHub

JANUARY 3, 2017

Such a trait is crucial to Product Management roles if you want Sales, Marketing and Engineering to trust and follow your direction. With her background in Product and Marketing, the lessons, stories and tips will be very relevant to you. Cute puns aside, there is truth to these issues even today. “Ms.

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Product Management Product Manager Management Management 105

The Accidental Product Manager

FEBRUARY 8, 2021

However, Alexa exists in a very competitive market. Google and Apple both have competing products. This means that the Amazon product managers have to do something to make their product unique. The systems were first introduced in 2014 and now one in five homes is reporting that they have at least one of them.

Data Visualization 100

Data Visualization Artificial Inteligence Reporting Tools Software Review 100

Mind the Product

APRIL 11, 2018

Launched in 2014, Wriggle provides a masterclass in building on what works, and ruthlessly cutting excess product that doesn’t deliver growth. Product-market mismatches occurred when Wriggle’s platform tried to hit the ground running in London. Find Wriggle’s flash sales in a news feed or on a map.

User Testing 109

User Testing Customer Experience User Experience Naming 109

Roman Pichler

JUNE 14, 2016

It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Is that a product? Or is the entire website the product? And how would others, including people from development, marketing, and sales, answer this question?

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Mind the Product

FEBRUARY 20, 2019

He was the VP of Product at blogging platform Six Apart, created new media properties and influential content creators as VP Artist Development at Say Media, and then led Product and Design at Twitter from 2012 to 2014. Teresa Torres, Product Discovery Coach. See you in July!

Research Software 97

Research Software Analytic Tools User Testing Artificial Inteligence 97

Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014.

B2B 60

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Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Userpilot

JANUARY 30, 2023

The product adoption process follows a series of stages the user must go through, and they include: Awareness. Becoming aware of the product's existence through branding and marketing campaigns. Considering the pros and cons of the product before trying it. Limited usage of the product as a test. Evaluation.

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The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? How Do I Know if I Have No Product-Market Fit?

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User Testing Technical Review Product Marketing Product Research 78

The Product Coalition

AUGUST 2, 2018

INDUSTRY: THE PRODUCT CONFERENCE A three-day product conference based out of Cleveland, Ohio, Industry markets itself as the “world’s fastest growing product management conference.” This conference is a great way for PMs to network and explore new market trends.

Events 60

Events B2B UX Workshop 60

The Product Guy

JUNE 20, 2019

Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old.

Product Research 151

Product Research Feedback Software User Testing Technical Review 151

Mind the Product

MARCH 16, 2017

Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017). He is also the co-author of Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams (O’Reilly 2017). Janice Fraser, SVP, Bionic.

Research Software 75

Research Software User Testing Product Research Workshop 75

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Feedback Software Research Software Analytic Tools Product Strategy 225

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. Creating a sub-brand also meant that if the product never took off, it could be quietly discontinued without harming the parent brand. 2014 – Testing and Growing the Team.

User Testing 113

User Testing Weak Development Team Onboarding KPIs Customer Experience 113

Mind the Product

APRIL 18, 2017

Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017). He is also the co-author of Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams (O’Reilly 2017). Janice Fraser, SVP, Bionic.

Research Software 75

Research Software User Testing Customer Experience Workshop 75

Department of Product

MAY 22, 2020

But when you delve a little deeper, you’ll notice that product features impact the entire value chain of a business or product: Value – is what you’re building valuable? Marketing – how will you tell people that you’ve built something? Marketing It’s a similar story for product marketing.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Intercom, Inc.

APRIL 22, 2019

How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert. “When you’re in pre-product-market fit, you can feel like you’re in a desert. What has it been like the second time around?

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Intercom, Inc.

JULY 4, 2018

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it. This led to an era of marketing-driven companies. No wonder marketing has a bad name in the tech industry.

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Gainsight

MAY 7, 2019

Dan Olsen, Founder/Author of Lean Product. Dan Olsen is a well-known PM consultant and the author of the bestseller, “ The Lean Product Playbook ,” a practical guide to achieving product-market fit. Follow this Product industry influencer: LinkedIn | Twitter | Blog. Catch this Product influencer at Pulse 2019!

Technical Review 49

Technical Review Product Research User Testing Customer Experience 49

Intercom, Inc.

JULY 4, 2018

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it. This led to an era of marketing-driven companies. No wonder marketing has a bad name in the tech industry.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The podcast ecosystem in 2019. It’s super fun.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Intercom, Inc.

FEBRUARY 7, 2019

I spent about six years there – mostly running YouTube products. Then I left Google in 2014 to start Coda. Just yesterday, someone in the product marketing team shared a Coda doc with me that’s acting as the entire project plan and content repository for another whole of our marketing site we’re working on.

Feedback Software 171

Feedback Software Reporting Tools User Testing Data Visualization 171

Mind the Product

OCTOBER 27, 2016

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. But first we must ask ourselves: why?

Customer Experience 156

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The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. 2D animation video production is an exciting and super-creative process.

Airlines 156

Airlines Magazine Advertising Travel 156

The Product Coalition

FEBRUARY 14, 2022

If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. Photo by Skitterphoto from Pexels In 2014, at the ProductX conference, I won second place for my presentation on time management for busy product managers.

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