Remove 2016 Remove Leadership Remove Marketing Remove Product Marketing
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To MRD or not to MRD.

The Product Bistro

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. This was the artifact the began the process of developing a new product, or a variant of a product. It had last been touched in 2016. That is the question. Oh, there were some challenges.

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How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. — Jeff Lash (@jefflash) March 10, 2016. .

Events 84
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SiriusDecisions 2016 Summit Recap

Good Product Manager

SiriusDecisions 2016 Summit Recap. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. 10 Serious Decisions We Made After #SDSummit 2016. — Jeff Lash (@jefflash) June 1, 2016.

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SiriusDecisions 2016 Summit Recap

Good Product Manager

SiriusDecisions 2016 Summit Recap. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. 10 Serious Decisions We Made After #SDSummit 2016. — Jeff Lash (@jefflash) June 1, 2016.

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How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. — Jeff Lash (@jefflash) March 10, 2016. .

Events 60
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Understanding and Prioritizing Customer Needs for Innovation; Product Leadership Exchange; Recent Product Management Interviews

Good Product Manager

All participants will have the option to receive a summary of the results and it will be a great way to compare how your product team compares. SiriusDecisions 2016 Summit. I’m pleased to announce that for the first time the Summit will feature a Product Leadership Exchange. Jeff Lash (@jefflash) March 1, 2016.

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Understanding and Prioritizing Customer Needs for Innovation; Product Leadership Exchange; Recent Product Management Interviews

Good Product Manager

All participants will have the option to receive a summary of the results and it will be a great way to compare how your product team compares. SiriusDecisions 2016 Summit. I’m pleased to announce that for the first time the Summit will feature a Product Leadership Exchange. Jeff Lash (@jefflash) March 1, 2016.