Remove 2016 Remove Marketing Remove Naming Remove Positioning
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19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

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10 years of UX studio

UX Studio

I remember my first impression when I came across their name: These people are doing something special and valuable, and I want to be part of it. 2016: Our book I remember joining the company around the time when the very 1st copies of our book were delivered in our apartment office in the summer of 2016.

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The 6 Best SaaS Marketing Agencies in 2021

Userpilot

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket. After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. And for that, we needed a new name… Output of one naming brainstorm.

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Case Study: Launching PayMe from HSBC

Mind the Product

Fast forward to 2016 when I joined HSBC in Hong Kong and repitched the idea in my first week of working there – then, the timing was great. HSBC’s share of the millennial market had been shrinking for the previous three years. All in all, it took exactly one year from pitch to market launch.

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Meet the PMs Who Created 2018’s Hottest Mobile Apps

Alchemer Mobile

What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? App Name: Venmo. In 2016, it handled 17.6B App Name: Duolingo. App Name: DoorDash. App Name: PicsArt Photo Studio. App Name: LastPass. in funding? Most important lessons learned as PMs. Ny Vo of Venmo.

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Applied Lean Startup: How to Master Simplicity and Velocity in Business

The Product Coalition

It is inspired by sources such as Eric Ries’ book “The Leaders Guide” and Pivotal’s associated workshop organized in 2016. As a side note, I am here referring to products, but the same steps can be applied to services, companies, go-to-market strategies, geographical expansions, and much more. What are your growth hypotheses?