Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Those are your Adjacent Users.

User Testing 145

User Testing Customer Experience Customer Feedback Research Software 145

Product Innovation Educators

JUNE 24, 2016

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Which of the 3 types of product mangers are you? (1) 1) Builders – the classic product manager. (2) 3) Innovators – product/market fit creators.

Customer Feedback 121

Customer Feedback User Testing Artificial Inteligence Product Management 121

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Network economies. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Product Innovation Educators

NOVEMBER 25, 2016

You have product management but you also need product marketing – learn why it is important. We know marketing, in the big picture, starts before there is a product. This is where product management shines by identifying product concepts that leave to value-creating products.

Customer Feedback 120

Customer Feedback Product Management Product Manager User Testing 120

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. It’s a question I hear a lot, especially when mentoring newer entrepreneurs and product managers. 10 Ways to Rapidly Test Your Startup Idea. Download the Anatomy of a Product Launch ?.

User Testing 126

User Testing Startups Product Research Testing 126

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation. We got sales leads.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. In my new SiriusDecisions blog post Improving Product Management in 2016: Strategy vs. Technique I talk about the key strategic behaviors for product managers, the importance of focusing on them, and how to quickly assess this as an area of focus for 2016.

Product Management 94

Product Management Product Manager Management Management 94

The Product Coalition

MARCH 11, 2021

Gousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts.

Product Research 166

Product Research User Testing Customer Experience Data Visualization 166

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. From there we put together a basic roadmap and started writing user stories. 2014 – Testing and Growing the Team.

User Testing 149

User Testing Weak Development Team Onboarding KPIs Customer Experience 149

Mind the Product

AUGUST 30, 2018

Mastering the Problem Space for Product/Market Fit by Dan Olsen. Quantifying Qualitative Research by Leisa Reichelt. The Heartbeat of Product by Nate Walkingshaw. The Only Product Metric that Matters by Josh Elman. Transforming to a Product Culture by Lea Hickman. Where do Great Products Come From?

Research Software 188

Research Software User Testing Customer Experience Product Research 188

Melissa Perri

MAY 5, 2016

Testing products before you build them? I was now going to build things that mattered to my customers. I was tired of building products that no one used. He wanted to implement a Twitter-like feed so that the celebrities, who sold products on our site, could also post about their lives. Customers were pissed.

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

Good Product Manager

MARCH 29, 2016

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events.

Events 84

Events Product Research User Testing Product Marketing 84

Product Innovation Educators

JUNE 17, 2016

Want answers to product management questions, ranging from what is product management, what are the basic practices, how to apply agile and lean, to creating product-market fit? Check out this list of slide presentations https://userbrain.net/blog/product-management-slideshare-presentations.

Data Visualization 121

Data Visualization Customer Feedback Product Management Product Manager 121

Mind the Product

MARCH 13, 2017

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Rather than focusing on competing against all of the world to attract the world’s customers, find a market that you can win.

Customer Experience 155

Customer Experience User Testing Vision Marketing 155

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. It’s a question I hear a lot, especially when mentoring newer entrepreneurs and product managers. 10 Ways to Rapidly Test Your Startup Idea. Download the Anatomy of a Product Launch ?.

User Testing 105

User Testing Startups Product Research Testing 105

The Product Coalition

MAY 11, 2020

Even though the interdependency part would mean greater requirement of precise testing since every building blocks are expected to have different behaviour. In worst case failed product-market-fit could lead to system deprecation, so that Monolithic architecture are the better thing to build.

User Testing 137

User Testing Product Management Product Manager Product Research 137

Mind the Product

APRIL 11, 2018

While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Acquire and convert more users by perfecting the most direct path to realizing that benefit. Wriggle’s campaign The Better Lunch Project circa 2016.

User Testing 157

User Testing Customer Experience User Experience Naming 157

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Mind the Product

JUNE 13, 2018

Ivy is currently the Vice President of Design for the Hardware Product Area at Google, which was officially formed in 2016. In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 26 different design awards. Joe Leech, Product Strategy Consultant.

User Testing 134

User Testing Data Visualization Workshop Product Research 134

Mind the Product

MARCH 23, 2017

Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry. After her work on the Creative Cloud, Lea went on to manage the consumer business at Adobe where she had responsibility for all marketing, product, and engineering.

Research Software 123

Research Software Enterprise User Testing Workshop 123

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Back in 2016, this is exactly the situation Stripe found themselves in. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process?

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

AUGUST 8, 2024

TL;DR A product strategy is a high-level outline that shapes the development and management of a product. A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Good Product Manager

JUNE 9, 2016

SiriusDecisions 2016 Summit Recap. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. Don’t Get Eaten By The Cheetah, Or What You Need To Know To Satisfy Customer Needs.

Product Research 60

Product Research Research Software User Testing Presentation 60

Good Product Manager

JUNE 9, 2016

SiriusDecisions 2016 Summit Recap. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. Don’t Get Eaten By The Cheetah, Or What You Need To Know To Satisfy Customer Needs.

Product Research 60

Product Research Research Software User Testing Presentation 60

Good Product Manager

MARCH 6, 2016

Survey: Understanding and Prioritizing Customer Needs for Innovation. One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. SiriusDecisions 2016 Summit. Recent Product Management Interviews. SPRuBSAe5P.

User Testing 79

User Testing Leadership Customer Feedback Product Research 79

Good Product Manager

MARCH 29, 2016

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events.

Events 60

Events Product Research User Testing Product Marketing 60

Userpilot

AUGUST 27, 2020

This post in an implementation guide inspired by the Adjacent User Theory post by the wildly-successful Bangaly Kaba (EIR @ Reforge, Former VP Growth @ Instacart, Instagram). We wanted our readers to see how they can use Userpilot to turn their adjacent users into activated users similar to what Bangaly Kaba did in Instagram.

Analytic Tools 94

Analytic Tools Customer Experience User Testing Customer Feedback 94

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. In my new SiriusDecisions blog post Improving Product Management in 2016: Strategy vs. Technique I talk about the key strategic behaviors for product managers, the importance of focusing on them, and how to quickly assess this as an area of focus for 2016.

Product Management 60

Product Management Product Manager Management Management 60

Mixpanel

JANUARY 11, 2021

Viacom18 proactively forayed into the OTT business in late 2015 and went live with Voot—our mobile-first video-on-demand platform—in mid-2016. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc. Each decision impacts a segment of users. They say the day never ends in a media company.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

Userpilot

MARCH 6, 2020

Kinga Odziemek – CEO of Brainy Bees , content marketing, social media, PR and link building agency for SaaS, tech and B2B companies. Women in Product. According to Mind the Product , as of 2016 (we didn’t find newer data), only 35% of all Product Managers were female.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. What Is User Engagement?

Customer Experience 98

Customer Experience Customer Feedback User Testing Onboarding KPIs 98

Userpilot

DECEMBER 23, 2020

We’ve interviewed several prominent names in the industry, including the CEO of Product School, Carlos Gonzalez de Villaumbrosia; Andrea Saez, Head of Product Growth and Education at ProdPad; Gen Furukawa, Co-Founder at Prehook; Natália Kimli?ková, Trends to Watch In Product – Table of Contents. Natália Kimli?ková,

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

Brian Balfour

OCTOBER 13, 2017

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. In this post, I will walk you through how we laid the foundation for the HubSpot Sales product and set it on course towards that $100M goal.

Framework 111

Framework User Testing Customer Experience Inbound 111

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? It aligns every message with your customer’s needs. What is a messaging strategy?

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60

Good Product Manager

MARCH 6, 2016

Survey: Understanding and Prioritizing Customer Needs for Innovation. One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. SiriusDecisions 2016 Summit. Recent Product Management Interviews.

User Testing 60

User Testing Leadership Customer Feedback Product Research 60

Intercom, Inc.

MAY 26, 2021

As we’ve grown from a tiny team when I joined in 2016 to the 160 or so folks we have today, there’s still this incredible empathy, kindness, and desire to lift each other up and see each other succeed.”. We had this big, ambitious vision grounded in a deep understanding of a problem that really mattered to our customers.

Customer Feedback 138

Customer Feedback User Testing Customer Experience Product Research 138