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523: #1 change to make OKRs work for you – with Ben Lamorte

Product Innovation Educators

Understanding OKRs: From Intel to Modern Product Teams The evolution of Objectives and Key Results (OKRs) began at Intel during the 1970s and 1980s, where Andy Grove transformed the traditional Management by Objectives (MBO) system into something more dynamic and outcome-focused. I asked Ben what reasons he has seen for this.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

The AI Revolution in Voice of the Customer Research Early AI Experiments (2017-2018) AMS began experimenting with artificial intelligence for customer research around 2017-2018. An AI system, properly implemented, doesn’t have these same motivationsit simply reports what it finds in the data.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

The AI Revolution in Voice of the Customer Research Early AI Experiments (2017-2018) AMS began experimenting with artificial intelligence for customer research around 2017-2018. An AI system, properly implemented, doesn’t have these same motivationsit simply reports what it finds in the data.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. Both landscapes are increasingly competitive and it’s little wonder that 63% of marketing executives have rated lead generation as their biggest challenges in 2018.

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Core responsibility: How we scaled our core technologies team

Intercom, Inc.

How our core technologies were being used was also diverging, leading to needlessly increased complexity in our systems. So in late 2018, Team Datastores was created, initially with a fairly conservative area of responsibility. Our databases were in significantly better shape due to our Rails ownership and expertise.

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How to fix Your Product Goals for Better Human Outcomes

Mind the Product

Their names were John Darley and Daniel Batson, and they created the Good Samaritan study to ask a seemingly simple question: why do people do good things for others? By finding a system of checks and balances that encourage better behaviour. But first a little story. The method was to test two groups. You know that, right?

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5 Machine Learning Lessons for Product Managers

Mind the Product

According to Crunchbase, in 2018 there were 5,000 startups relying on machine learning for their main and ancillary applications, products, and services. Which would you prefer: one where a barista knows your name and your favourite drink and your favourite music is playing, or one where everything is made for an average customer?