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Why we never hired a designer

UX Planet

Just as the standardisation of brands through corporate brand guidelines once signalled the end of exploration in advertising agencies, the standardisation of user interfaces through unified patterns and design systems now marks a similar trend in digital product design. Even star product designers cannot save the world. Who can, then?

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Usability testing: the complete guide

UX Planet

Brand reputational damage   — if you develop a reputation as a company or organisation that doesn’t care about usability, accessibility or inclusion, it could permanently tarnish your brand. 2019) Usability Testing 101. That could result in legal consequences and even fines. Katunzi, S. Available at: [link] Lazar, J.,

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How to Create a High Converting SaaS Website

Arkenea

No matter what your product or service offering is, the landing page of your SaaS website is most likely the customer’s first point of contact with your brand. Videos are becoming more and more mainstream in 2019 and can be used to make the landing page an interactive as well as immersive experience for the user.

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Developing Custom Healthcare SaaS Application: A Complete Guide

Arkenea

But 2019 has changed the game for healthcare SaaS. However, the healthcare industry is one of the few fields where technological and SaaS (software as a service) solutions haven’t progressed much. The reason for this is obvious: hesitation to adopt new tech.

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Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches. July 31, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. The importance of experimentation post-launch.

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Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

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2019 Product Management Trends

Alchemer Mobile

If you’re battling market fragmentation, use it as an opportunity to differentiate your company and product, or to take advantage of the low barrier to entry customers will have with your brand. The post 2019 Product Management Trends appeared first on Apptentive.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

According to Microsoft's Global State of Customer Service 2019 report, “90% of respondents indicated that customer service is important to their choice of and loyalty to a brand.” This begs the question: what’s the best way to increase customer retention?