Alchemer Mobile
AUGUST 17, 2021
Back in 2019, the Apptentive team had an opportunity to sit down with the team at Dunkin’ to learn more about how they use Apptentive to improve the Dunkin’ customer experience. Dunkin’ has a unique need to satisfy both individual franchise and customer needs. The challenge. The solution.
Intercom, Inc.
FEBRUARY 25, 2021
Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.
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ProductPlan
MARCH 4, 2022
Creating a user persona is not a set-it-and-forget-it exercise. Users’ needs change. You need to regularly revisit the persona details you’ve drafted and make sure they still represent your product’s users and what they care about. 3 Reasons Your User Personas Might Have Changed. Your users are now remote.
Intercom, Inc.
JULY 2, 2020
If you can maximize your team’s productivity, you can help more customers at lower costs. And it makes sense: in order to be around to support your customers well into the future, you need a solid foundation for scale. . In her own words , “When you take care of your customers, the revenue comes.”
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Alchemer Mobile
JUNE 4, 2019
If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. We’ve compiled a list of the best tools for mobile in-app feedback —from the technical, back-end side to A/B testing to analyzing VOC (voice of customer). Where do you start? What tools do you use? Apptentive.
Product Innovation Educators
AUGUST 3, 2020
What product managers need to know to create powerful customer experiences. The experience customers of our products encounter impacts the value they find in our products. The customer experience is intertwined with customers’ perceptions of value. 10:41] What makes a good customer experience?
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
We all want to build successful products - and that means satisfied customers. Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations. Prove the value of your discovery efforts to stakeholders.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value and use. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started?
Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa
If you want to offer a better user experience, it can be tempting to track each and every data point in your product. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them. August 14, 2019 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST
Speaker: Sari Harrison, Product Management Instructor, Product School
Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Immerse your team in data to understand your users and generate insights. May 7, 2019 11:00 AM PST, 2:00 PM EST, 7:00 PM BST
Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies
We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. May 9, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST
Speaker: J.B. Siegel, VP of Client Services, Seamgen
You don’t want to spend time and money building a product that no one will use. But what’s the best way to do so - and how can you get honest insights from your end users? He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.
Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando
It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product.
Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks
Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. This phrase blur is dangerous, as it can pull our attention from what should be our real focus: our our customers' and users' needs.
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