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A Decade of Product Management

Melissa Perri

2019: "How do I hire a Chief Product Officer? 2019: "I'm going to get my MBA so I can be a product manager." 2019: "I have 800 Product Owners who have never done the role before, can you help train them?" 2019: "Duh, of course I want my people talking to customers. 2019: "Product reports to the CPO."

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Product Trends to Watch in 2019

Mind the Product

As 2019 gets underway, I’ve been enjoying taking stock of what we saw at Mind the Product Training over 2018. The post Product Trends to Watch in 2019 appeared first on Mind the Product. He takes the concepts and turns them around in every possible way, showing how mapping can be used to evaluate countless different scenarios.

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2019 on Inside Intercom

Intercom, Inc.

As 2019 draws to a close, it’s time to reflect on another amazing year at Intercom. Evelyn Clinton, Content Marketing Manager. and overwhelmingly crowded markets. That’s why we worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders about chatbots in 2019.

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479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez

Product Innovation Educators

A successful market entry strategy in the non-alcohol space was one of the critical pillars of the transformational journey into a beverage company. In 2019, we recognized that we needed to expand beyond beer and changed our name to Molson Coors Beverage Company. Beer will continue to be a critical part of our portfolio.

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Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation.

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Where chatbots are headed in 2020

Intercom, Inc.

We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. “Business leaders saved an average of $300,000 in 2019 from their chatbots” The lede? In fact, sales is now the most common use case (41%), followed closely by support (37%) and marketing (17%).

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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.