Remove 2019 Remove Positioning Remove Vision
article thumbnail

Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Product Management University

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner.

article thumbnail

The positive effects of the pandemic on UXR

UX Studio: Product Management

When the pandemic hit Hungary in the Autumn of 2019, both companies and employees had to adapt quickly. By making user needs and pain points tangible, research results are becoming central to defining company strategy and longer-term vision. . Such a positive outlook didn’t happen overnight. Luckily, I was wrong.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What makes a world-class CMO in 2019? And what makes them fail?

Intercom, Inc.

We sat down with Heather to get her take on what it means to be a CMO in 2019. Most people assume that great bus drivers (read: business leaders) immediately start the journey by announcing to the people on the bus where they’re going – by setting a new direction or by articulating a fresh vision. jasonlk) March 27, 2019.

article thumbnail

Product in Practice: How Botify Broke Down Silos and Moved to Product Trios

Product Talk

Since 2019, they’ve been making a gradual transition to working in product trios. Botify Begins to Work in Product Squads When Christophe arrived at Botify as Chief Product Officer in February 2019, things began to change. Along the way, they’ve given a lot of thought to this process. What works well?

article thumbnail

Product Management 2019: Year In Review

ProductPlan

In 2019, most product managers are using metrics to make decisions. Instead of spelling out exactly which functionality comes out when, product managers are communicating their product visions and priorities. In case you missed them, we were proud to release: 2019 Product Planning Report. I’m excited to watch it all unfold.

article thumbnail

Case Study: Launching PayMe from HSBC

Mind the Product

I had a strong hunch about debt causing group instability so I wanted to move the interaction away from money and make it fun and interactive, with people sharing positive moments (I came up against a lot of resistance here, but it was a bet that would later pay off). Conclusion.

article thumbnail

From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

In 2019 research firm IDC found them to deliver 869% ROI (??) When Eren Bali founded Udemy in 2010, he had a vision for what the marketplace would be: a place where anyone could teach and learn anything. What started off as little more than an experiment has paid dividends. along with time savings and higher productivity.